WK Kellogg (KLG) Competitors $22.88 +0.02 (+0.09%) Closing price 07/11/2025 03:59 PM EasternExtended Trading$22.88 +0.01 (+0.02%) As of 07/11/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock KLG vs. FRPT, NOMD, UTZ, VITL, OTLY, MAMA, BYND, AFRI, BRLS, and BRIDShould you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), Nomad Foods (NOMD), Utz Brands (UTZ), Vital Farms (VITL), Oatly Group (OTLY), Mama's Creations (MAMA), Beyond Meat (BYND), Forafric Global (AFRI), Borealis Foods (BRLS), and Bridgford Foods (BRID). These companies are all part of the "food products" industry. WK Kellogg vs. Its Competitors Freshpet Nomad Foods Utz Brands Vital Farms Oatly Group Mama's Creations Beyond Meat Forafric Global Borealis Foods Bridgford Foods Freshpet (NASDAQ:FRPT) and WK Kellogg (NYSE:KLG) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation. Is FRPT or KLG more profitable? WK Kellogg has a net margin of 2.14% compared to Freshpet's net margin of 1.54%. WK Kellogg's return on equity of 34.88% beat Freshpet's return on equity.Company Net Margins Return on Equity Return on Assets Freshpet1.54% 3.16% 2.11% WK Kellogg 2.14%34.88%5.81% Do institutionals and insiders believe in FRPT or KLG? 95.7% of WK Kellogg shares are owned by institutional investors. 4.4% of Freshpet shares are owned by insiders. Comparatively, 2.2% of WK Kellogg shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Do analysts rate FRPT or KLG? Freshpet currently has a consensus target price of $119.14, indicating a potential upside of 74.21%. WK Kellogg has a consensus target price of $17.71, indicating a potential downside of 22.58%. Given Freshpet's stronger consensus rating and higher probable upside, equities analysts clearly believe Freshpet is more favorable than WK Kellogg.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Freshpet 1 Sell rating(s) 5 Hold rating(s) 8 Buy rating(s) 0 Strong Buy rating(s) 2.50WK Kellogg 3 Sell rating(s) 5 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.63 Does the media refer more to FRPT or KLG? In the previous week, WK Kellogg had 34 more articles in the media than Freshpet. MarketBeat recorded 45 mentions for WK Kellogg and 11 mentions for Freshpet. Freshpet's average media sentiment score of 1.00 beat WK Kellogg's score of 0.45 indicating that Freshpet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Freshpet 6 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive WK Kellogg 11 Very Positive mention(s) 7 Positive mention(s) 24 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has higher valuation and earnings, FRPT or KLG? WK Kellogg has higher revenue and earnings than Freshpet. WK Kellogg is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFreshpet$975.18M3.42$46.92M$0.31220.61WK Kellogg$2.71B0.73$72M$0.6435.75 Which has more risk and volatility, FRPT or KLG? Freshpet has a beta of 1.79, suggesting that its stock price is 79% more volatile than the S&P 500. Comparatively, WK Kellogg has a beta of 0.23, suggesting that its stock price is 77% less volatile than the S&P 500. SummaryFreshpet and WK Kellogg tied by winning 8 of the 16 factors compared between the two stocks. Get WK Kellogg News Delivered to You Automatically Sign up to receive the latest news and ratings for KLG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding KLG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KLG vs. The Competition Export to ExcelMetricWK KelloggCONS PD IndustryStaples SectorNYSE ExchangeMarket Cap$1.97B$33.93B$16.20B$20.74BDividend Yield2.89%2.61%3.10%3.71%P/E Ratio35.7532.3219.7827.84Price / Sales0.731.8246.1542.35Price / Cash8.6716.4214.8322.63Price / Book6.228.736.094.57Net Income$72M$1.19B$680.31M$989.30M7 Day Performance30.56%-0.56%2.06%0.20%1 Month Performance45.83%1.62%1.59%3.95%1 Year Performance46.57%31.59%4.78%10.27% WK Kellogg Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KLGWK Kellogg1.7126 of 5 stars$22.88+0.1%$17.71-22.6%+42.8%$1.97B$2.71B35.753,280Trending NewsAnalyst ForecastOptions VolumeHigh Trading VolumeFRPTFreshpet4.0487 of 5 stars$67.96-0.6%$122.00+79.5%-46.3%$3.34B$975.18M219.231,296Positive NewsAnalyst ForecastNOMDNomad Foods4.6271 of 5 stars$16.98-0.4%$24.00+41.3%+5.3%$2.62B$3.35B9.027,788News CoveragePositive NewsUTZUtz Brands4.5405 of 5 stars$12.57+1.0%$17.69+40.7%-10.4%$1.76B$1.41B15.963,200News CoverageVITLVital Farms4.2179 of 5 stars$38.52-0.8%$44.63+15.8%-13.4%$1.73B$606.31M34.67290Positive NewsAnalyst ForecastOTLYOatly Group1.9891 of 5 stars$11.87+2.0%$16.80+41.5%-31.5%$348.36M$823.67M0.001,482Positive NewsAnalyst UpgradeMAMAMama's Creations2.0365 of 5 stars$8.30+1.0%$10.50+26.5%+23.4%$309.16M$123.33M74.73N/ANews CoveragePositive NewsBYNDBeyond Meat2.1701 of 5 stars$3.49+2.0%$4.00+14.6%-48.7%$261.53M$326.45M0.00880News CoverageAFRIForafric Global0.3706 of 5 stars$7.80+0.5%N/A-26.5%$208.58M$274.22M0.001Positive NewsHigh Trading VolumeBRLSBorealis Foods1.0316 of 5 stars$3.66-8.0%N/A-62.2%$85.10M$27.67M0.00N/ANews CoveragePositive NewsBRIDBridgford Foods1.7026 of 5 stars$7.91+3.5%N/A-24.8%$69.35M$223.65M0.00700News CoveragePositive News Related Companies and Tools Related Companies FRPT Competitors NOMD Competitors UTZ Competitors VITL Competitors OTLY Competitors MAMA Competitors BYND Competitors AFRI Competitors BRLS Competitors BRID Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:KLG) was last updated on 7/12/2025 by MarketBeat.com Staff From Our PartnersI was wrong about TrumpI made a mistake. 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