Kroger (KR) Stock Forecast & Price Target

Q: What analysts cover Kroger?

Kroger has been rated by research analysts at Barclays , Citigroup , Evercore , Guggenheim , HC Wainwright , Jefferies Financial Group , JPMorgan Chase & Co. , Morgan Stanley , Royal Bank Of Canada , Telsey Advisory Group , The Goldman Sachs Group , UBS Group , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$57.73 +0.80 (+1.41%)

As of 08/28/2026 03:58 PM Eastern

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Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 19 Analyst Ratings

Sell
0

Hold
9

Buy
10

Based on 19 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 19 analysts, 9 have given a hold rating, and 10 have given a buy rating for KR.

Consensus Price Target

$72.00
24.72% Upside

According to the 19 analysts' twelve-month price targets for Kroger, the average price target is $72.00. The highest price target for KR is $85.00, while the lowest price target for KR is $58.00. The average price target represents a forecasted upside of 24.72% from the current price of $57.73.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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KR Analyst Ratings Over Time

Type	Current Forecast 8/29/25 to 8/29/26	1 Month Ago 7/30/25 to 7/30/26	3 Months Ago 5/31/25 to 5/31/26	1 Year Ago 8/29/24 to 8/29/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	10 Buy rating(s)	10 Buy rating(s)	8 Buy rating(s)	7 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	8 Hold rating(s)	10 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$72.00	$72.00	$74.87	$72.35
Forecasted Upside	24.72% Upside	24.20% Upside	20.26% Upside	6.67% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.53	2.23	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	24.72% Upside	140.99% Upside	13.05% Upside
News Sentiment Rating	Positive News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/7/2026	Evercore 3 of 5 stars		Reiterated Rating	Outperform	$78.00	+30.64%
7/2/2026	HC Wainwright 4 of 5 stars		Reiterated Rating	Buy
7/2/2026	Guggenheim 5 of 5 stars	John Heinbockel 3 of 5 stars	Reiterated Rating	Buy	$71.00	+26.49%
6/23/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$71.00 ➝ $61.00	+7.04%
6/22/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$82.00 ➝ $78.00	+38.25%
6/22/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$70.00 ➝ $63.00	+11.66%
6/22/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$58.00	+2.53%
6/22/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$68.00 ➝ $61.00	+7.84%
6/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$73.00 ➝ $67.00	+18.44%
6/19/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$82.00	+44.96%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
6/18/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C+) ➝ Hold (C)
6/11/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$72.00 ➝ $70.00	+7.99%
6/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$80.00	+29.92%
6/1/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
4/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
3/6/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Kirk Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$75.00 ➝ $78.00	+4.70%
3/5/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$75.00	+5.47%
3/5/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$70.00	-0.41%
1/8/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$75.00	+26.50%
9/18/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$85.00	+28.10%
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Hold	$70.00	+1.57%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$70.00 ➝ $75.00	+19.75%
10/18/2024	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:57 PM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, August 24, 2026. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The current stock price is around $57, which may present a buying opportunity for investors looking for value in the retail sector.
The Kroger Co. has shown a consistent increase in revenue, with a reported revenue of $46.12 billion for the latest quarter, indicating strong sales performance.
The company recently increased its quarterly dividend to $0.39 per share, reflecting a commitment to returning value to shareholders and a positive outlook on cash flow.
With a return on equity of 44.33%, The Kroger Co. demonstrates effective management of shareholder equity, which can be attractive to investors seeking efficient capital use.
The company operates a diverse range of services, including pharmacy and fuel centers, positioning itself as a comprehensive retail destination, which can enhance customer loyalty and sales stability.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

The company has a relatively high debt-to-equity ratio of 2.43, which may indicate higher financial risk and could affect its ability to manage debt obligations effectively.
With a current ratio of 0.79, The Kroger Co. may face challenges in meeting short-term liabilities, suggesting potential liquidity issues.
The quick ratio of 0.39 further emphasizes concerns about the company's ability to cover immediate expenses without relying on inventory sales.
Despite revenue growth, the net margin of 0.71% indicates that profitability is relatively low, which could limit the company's ability to reinvest in growth or return capital to shareholders.
Recent earnings reports have shown that the company missed consensus earnings estimates, which may raise concerns about future performance and investor confidence.

KR Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $72.00, with a high forecast of $85.00 and a low forecast of $58.00.

19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 9 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" KR shares.

According to analysts, Kroger's stock has a predicted upside of 24.72% based on their 12-month stock forecasts.

Over the previous 90 days, Kroger's stock had 1 downgrade by analysts.

Kroger has been rated by research analysts at Barclays, Citigroup, Evercore, Guggenheim, HC Wainwright, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Royal Bank Of Canada, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Kroger more than other "consumer staples" companies. The consensus rating for Kroger is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KR compares to other companies.

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Brokerages With Kroger Recommendations

MarketBeat monitors more than a dozen sources for Kroger analyst ratings, with the most recent rating issued on 7/7/2026.

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Kroger (KR) Stock Forecast & Price Target