Membership Collective Group (NYSE: MCG) is a global membership-based lifestyle and wellness company that operates a portfolio of premium fitness and hospitality brands. The company’s flagship offerings include Equinox, a high-end fitness club network; SoulCycle, an indoor cycling studio concept; Blink Fitness, a value-oriented gym chain; and Pure Yoga, a boutique yoga studio brand. In addition to brick-and-mortar locations, Membership Collective Group provides digital fitness services through platforms such as Equinox+ and on-demand classes, catering to members seeking at-home and virtual workout options.
Founded with roots dating back to the opening of the first Equinox club in New York City in 1991, Membership Collective Group has expanded its footprint to major markets across the United States, Canada, the United Kingdom and select cities in Asia. The company’s integrated membership model allows patrons to access multiple brands under a single subscription, driving cross-brand engagement and recurring revenue. Beyond fitness, Membership Collective Group has diversified into hospitality with the launch of Equinox Hotels, offering immersive wellness experiences, and media, delivering content and editorial focused on health, fitness and lifestyle.
Membership Collective Group differentiates itself through premium facilities, curated programming and a focus on holistic well-being. Its clubs feature state-of-the-art equipment, personalized training, wellness seminars and luxury amenities, while its studios emphasize community-driven classes led by high-profile instructors. By combining physical locations, digital content and hospitality offerings, the company aims to create an ecosystem that addresses physical health, mental wellness and social connection for its members worldwide.
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