SNDL Inc., formerly known as Sundial Growers, is a vertically integrated cannabis company headquartered in Calgary, Alberta. The company cultivates, processes and markets a diverse portfolio of adult-use and medical cannabis products. Through its production facilities in Canada, SNDL offers dried flower, pre-rolled joints, oils, vapes and soft-gel capsules under multiple consumer brands, catering to a wide range of preferences and consumption styles.
Under its House of Brands strategy, SNDL markets flagship labels such as Sundial, Top Leaf and Iron Butterfly, alongside specialized lines like Quantum 9 for high-potency offerings. The company also develops value-oriented branded products through partnerships and in-house innovation, with an emphasis on consistent quality control, scalable production methods and ongoing research into novel cannabinoids and formulations.
Distribution is supported by SNDL’s retail network, SpiritLeaf, which operates a growing number of locations across key Canadian provinces. This direct-to-consumer channel complements the company’s wholesale relationships with provincially regulated distributors and private retail partners. Through these combined avenues, SNDL maintains broad market coverage from coast to coast in Canada.
Founded in 2006, the organization transitioned to public ownership in 2018 via a reverse takeover and rebranded as SNDL Inc. Leadership under President and CEO Zach George has expanded the company’s scope beyond cannabis. In March 2023, SNDL acquired Genesus, a global swine genetics enterprise with operations spanning over 40 countries, marking a strategic diversification into agricultural genetics. The company’s executive team continues to pursue growth through product innovation, operational efficiencies and selective acquisitions.
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