NIQ Global Intelligence plc, formerly known as NielsenIQ, is a global consumer intelligence and market measurement company. It provides data, analytics and technology that help consumer goods manufacturers, retailers and other businesses understand purchasing behavior, evaluate market performance and make decisions about products, pricing, distribution and marketing.
The company’s services include retail sales measurement, consumer panel data, market research, business intelligence, analytics and software solutions. Its offerings are designed to provide insights into categories, brands, channels and consumer segments, supporting activities such as product development, assortment planning, sales management and category management.
NIQ traces its origins to Nielsen’s Global Connect business, which was acquired by Advent International and connected investors in 2021. The business expanded its capabilities through the acquisition of GfK’s consumer intelligence operations, completed in 2023. NIQ serves clients across numerous international markets and combines retail and consumer data with analytics intended to provide a broad view of consumer markets. The company is led by Chief Executive Officer Jim Peck.
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