NYSE:RUBI - The Rubicon Project Stock Price, Price Target & More

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$3.45 +0.07 (+2.07 %)
(As of 07/18/2018 08:17 AM ET)
Previous Close$3.38
Today's Range$3.26 - $3.4550
52-Week Range$1.48 - $5.30
Volume537,047 shs
Average Volume788,843 shs
Market Capitalization$169.98 million
P/E Ratio-3.11
Dividend YieldN/A
The Rubicon Project logoThe Rubicon Project, Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. The Rubicon Project, Inc. was founded in 2007 and is headquartered in Los Angeles, California.

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Industry, Sector and Symbol

Stock Exchange NYSE
Industry Computer programming, data processing, & other computer related
SectorComputer and Technology


Debt-to-Equity RatioN/A
Current Ratio1.38
Quick Ratio1.38


Trailing P/E Ratio-3.11
Forward P/E Ratio-3.17
P/E GrowthN/A

Sales & Book Value

Annual Sales$155.54 million
Price / Sales1.12
Cash Flow$1.5826 per share
Price / Cash2.18
Book Value$3.31 per share
Price / Book1.04


EPS (Most Recent Fiscal Year)($1.11)
Net Income$-154,780,000.00
Net Margins-124.07%
Return on Equity-31.99%
Return on Assets-16.09%


Outstanding Shares50,290,000
Market Cap$169.98

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The Rubicon Project (NYSE:RUBI) Frequently Asked Questions

What is The Rubicon Project's stock symbol?

The Rubicon Project trades on the New York Stock Exchange (NYSE) under the ticker symbol "RUBI."

How were The Rubicon Project's earnings last quarter?

The Rubicon Project Inc (NYSE:RUBI) announced its quarterly earnings data on Thursday, May, 3rd. The software maker reported ($0.44) EPS for the quarter, missing the Zacks' consensus estimate of ($0.42) by $0.02. The software maker earned $24.88 million during the quarter, compared to analyst estimates of $23.24 million. The Rubicon Project had a negative return on equity of 31.99% and a negative net margin of 124.07%. View The Rubicon Project's Earnings History.

When is The Rubicon Project's next earnings date?

The Rubicon Project is scheduled to release their next quarterly earnings announcement on Monday, July, 30th 2018. View Earnings Estimates for The Rubicon Project.

What price target have analysts set for RUBI?

5 brokers have issued 12-month price objectives for The Rubicon Project's shares. Their predictions range from $3.00 to $3.00. On average, they expect The Rubicon Project's share price to reach $3.00 in the next year. This suggests that the stock has a possible downside of 13.0%. View Analyst Ratings for The Rubicon Project.

What is the consensus analysts' recommendation for The Rubicon Project?

5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for The Rubicon Project in the last year. There are currently 3 hold ratings and 2 buy ratings for the stock, resulting in a consensus recommendation of "Hold."

What are Wall Street analysts saying about The Rubicon Project stock?

Here are some recent quotes from research analysts about The Rubicon Project stock:
  • 1. B. Riley analysts commented, "We believe this further differentiates RUBI in the face of significant vendor paring by publishers and advertisers. While no financial data points were provided, according to the press release, RUBI expects to add additional partners in the near future, representing significant revenue potential." We view the release as progress in the right strategic direction although maintain our Neutral rating as the major changes implemented by new management have yet to materialize fundamentally. Analyst certification and important disclosures can be found on pages 3 – 6 of this report. This document represents an abbreviated discussion of the subject issuer and should not be used as the sole basis for an investment decision. Contact your B." (10/23/2017)
  • 2. According to Zacks Investment Research, "The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company's Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. " (7/22/2017)

Are investors shorting The Rubicon Project?

The Rubicon Project saw a drop in short interest in June. As of June 29th, there was short interest totalling 504,085 shares, a drop of 75.8% from the June 15th total of 2,085,729 shares. Based on an average trading volume of 1,161,522 shares, the days-to-cover ratio is currently 0.4 days. Approximately 1.2% of the shares of the stock are short sold. View The Rubicon Project's Current Options Chain.

Who are some of The Rubicon Project's key competitors?

Who are The Rubicon Project's key executives?

The Rubicon Project's management team includes the folowing people:
  • Mr. Frank Addante, Founder and Chairman (Age 41)
  • Mr. Harry Patz Jr., Chief Revenue Officer
  • Mr. Michael G. Barrett, Pres, Chief Exec. Officer & Director (Age 56)
  • Mr. David L. Day, Chief Financial Officer (Age 57)
  • Ms. Blima Tuller, Chief Accounting Officer (Age 39)

Has The Rubicon Project been receiving favorable news coverage?

Media headlines about RUBI stock have been trending somewhat positive recently, Accern Sentiment reports. Accern scores the sentiment of media coverage by reviewing more than 20 million news and blog sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores closest to one being the most favorable. The Rubicon Project earned a media sentiment score of 0.20 on Accern's scale. They also gave media headlines about the software maker an impact score of 46.01 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the stock's share price in the near term.

Who are The Rubicon Project's major shareholders?

The Rubicon Project's stock is owned by many different of institutional and retail investors. Top institutional investors include Essex Investment Management Co. LLC (0.18%). View Institutional Ownership Trends for The Rubicon Project.

Which major investors are buying The Rubicon Project stock?

RUBI stock was acquired by a variety of institutional investors in the last quarter, including Essex Investment Management Co. LLC. View Insider Buying and Selling for The Rubicon Project.

How do I buy shares of The Rubicon Project?

Shares of RUBI can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is The Rubicon Project's stock price today?

One share of RUBI stock can currently be purchased for approximately $3.45.

How big of a company is The Rubicon Project?

The Rubicon Project has a market capitalization of $169.98 million and generates $155.54 million in revenue each year. The software maker earns $-154,780,000.00 in net income (profit) each year or ($1.11) on an earnings per share basis. The Rubicon Project employs 514 workers across the globe.

How can I contact The Rubicon Project?

The Rubicon Project's mailing address is 12181 BLUFF CREEK DRIVE 4TH FLOOR, LOS ANGELES CA, 90094. The software maker can be reached via phone at 310-207-0272 or via email at [email protected]

MarketBeat Community Rating for The Rubicon Project (NYSE RUBI)

Community Ranking:  3.2 out of 5 (star star star)
Outperform Votes:  399 (Vote Outperform)
Underperform Votes:  232 (Vote Underperform)
Total Votes:  631
MarketBeat's community ratings are surveys of what our community members think about The Rubicon Project and other stocks. Vote "Outperform" if you believe RUBI will outperform the S&P 500 over the long term. Vote "Underperform" if you believe RUBI will underperform the S&P 500 over the long term. You may vote once every thirty days.
This page was last updated on 7/18/2018 by MarketBeat.com Staff

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