The Rubicon Project Company Profile (NYSE:RUBI)

About The Rubicon Project (NYSE:RUBI)

The Rubicon Project logoThe Rubicon Project, Inc. offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company's solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company's platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Computer Programming
  • Sub-Industry: N/A
  • Symbol: NYSE:RUBI
  • CUSIP: N/A
  • Web:
  • Market Cap: $180.85 million
  • Outstanding Shares: 49,048,000
Average Prices:
  • 50 Day Moving Avg: $3.83
  • 200 Day Moving Avg: $4.80
  • 52 Week Range: $3.38 - $9.16
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -2.83
  • P/E Growth: 0.29
Sales & Book Value:
  • Annual Revenue: $227.42 million
  • Price / Sales: 0.77
  • Book Value: $5.77 per share
  • Price / Book: 0.62
  • EBITDA: $7.14 million
  • Net Margins: -20.28%
  • Return on Equity: -1.15%
  • Return on Assets: -0.70%
  • Current Ratio: 1.93%
  • Quick Ratio: 1.93%
  • Average Volume: 441,145 shs.
  • Beta: 1.6
  • Short Ratio: 2.1

Frequently Asked Questions for The Rubicon Project (NYSE:RUBI)

What is The Rubicon Project's stock symbol?

The Rubicon Project trades on the New York Stock Exchange (NYSE) under the ticker symbol "RUBI."

How were The Rubicon Project's earnings last quarter?

The Rubicon Project, Inc. (NYSE:RUBI) issued its quarterly earnings results on Tuesday, August, 1st. The company reported ($0.21) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.15) by $0.06. The firm had revenue of $42.90 million for the quarter, compared to analyst estimates of $47.98 million. The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The company's revenue was down 34.1% compared to the same quarter last year. During the same quarter last year, the firm earned $0.17 earnings per share. View The Rubicon Project's Earnings History.

When will The Rubicon Project make its next earnings announcement?

The Rubicon Project is scheduled to release their next quarterly earnings announcement on Thursday, November, 2nd 2017. View Earnings Estimates for The Rubicon Project.

Where is The Rubicon Project's stock going? Where will The Rubicon Project's stock price be in 2017?

9 equities research analysts have issued 12 month target prices for The Rubicon Project's stock. Their predictions range from $4.00 to $8.00. On average, they expect The Rubicon Project's share price to reach $5.96 in the next twelve months. View Analyst Ratings for The Rubicon Project.

What are analysts saying about The Rubicon Project stock?

Here are some recent quotes from research analysts about The Rubicon Project stock:

  • 1. According to Zacks Investment Research, "The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company's Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. " (7/22/2017)
  • 2. Jefferies Group LLC analysts commented, "RUBI printed inline revenue and an EBITDA beat driven by opex control during the quarter. Take rate fell sequentially and is expected to continue to decrease near term as RUBI uses pricing levers to re-gain marketshare. We continue to think that RUBI will be under near term pressure growing top line while maintaining absolute expense levels to invest in a rapidly evolving technology background." (5/8/2017)
  • 3. Cantor Fitzgerald analysts commented, "4Q16 results beat very low hurdle. RUBI reported non-GAAP net revenue of $66.9M (-20.1% Y/Y), 4.5% above FactSet consensus of $64.0M, reflecting continued challenges in desktop display/header bidding, and in the context of a low hurdle to clear. EBITDA of $21.6M (32.2% margin) and adjusted EPS of $0.37 were 42%/148% above respective consensus estimates of $15.2M/$0.15. Advertising spend declines due to further deterioration in desktop and mobile web. Advertising spend decreased 18% Y/Y to $277.1M (-11% ex. static and intent marketing solutions), primarily due to a 23% decline in desktop spend (64% of total spend) and a 5% reduction in mobile spend (primarily driven by mobile web). However, this was slightly better than our $263.5M estimate. Management will no longer provide ad spend details for Orders vs. RTB. Disappointing 1Q17 guidance reflects a continuation of these trends. Due to continued deterioration in desktop display and legacy mobile web, management’s 1Q17 guidance came in well-below the Street. For 1Q17, management guided to net revenue of $41-44M (vs. cons. $54.0M), adj EBITDA of ($6-4M) (vs. cons. $9.6M), and adj EPS of ($0.26-0.22) (vs. cons. $0.09)." (3/15/2017)
  • 4. Needham & Company LLC analysts commented, "Despite posting solid 4Q16 results, Rubicon's 1Q17 guidance fell below expectations. The lower guide is a result of reduced spending on the platform due to the continuing decline in the company's legacy desktop and mobile display business due to header bidding and wind down of its Intent Marketing operations. While FastLane deployments are progressing and mobile app advertising is increasing, Rubicon has yet to reach critical mass in these areas to offset the decline in these legacy businesses. While the company could enact additional cost cutting efforts given the lower revenue, we now estimate FY17 adjusted EBITDA well below FY16 levels. With the appointment of a new CEO, Michael Barrett, and a lack of visibility, management did not provide FY17 guidance." (3/15/2017)
  • 5. Royal Bank Of Canada analysts commented, "RUBI reported Q4 results a bit better than expected, but with a decidedly negative near-term outlook. However, the Board brought in a new non-executive CEO in Michael Barrett (who has a history of Ad Tech turnarounds, ending with sales) while Frank Addante remains Chairman. Remaining Sector Perform, lowering PT to $7." (3/15/2017)

Who are some of The Rubicon Project's key competitors?

Who are The Rubicon Project's key executives?

The Rubicon Project's management team includes the folowing people:

  • Frank Addante, Chairman of the Board
  • Michael G. Barrett, President, Chief Executive Officer, Director
  • David L. Day, Chief Financial Officer, Controller, Treasurer
  • Blima Tuller, Chief Accounting Officer
  • Brian W. Copple, General Counsel, Corporate Secretary
  • Rob Deichert Jr., Head - Global Revenue Operations
  • Harry Patz Jr., Chief Revenue Officer
  • Lewis W. Coleman, Director
  • Gregory R. Raifman, Director
  • Robert J. Frankenberg, lead Independent Director

How do I buy The Rubicon Project stock?

Shares of The Rubicon Project can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is The Rubicon Project's stock price today?

One share of The Rubicon Project stock can currently be purchased for approximately $3.57.

MarketBeat Community Rating for The Rubicon Project (NYSE RUBI)
Community Ranking:  3.2 out of 5 (star star star)
Outperform Votes:  337 (Vote Outperform)
Underperform Votes:  187 (Vote Underperform)
Total Votes:  524
MarketBeat's community ratings are surveys of what our community members think about The Rubicon Project and other stocks. Vote "Outperform" if you believe the stock will outperform the S&P 500 over the long term. Vote "Underperform" if you believe the stock will underperform the S&P 500 over the long term. You may vote once every thirty days.

Analyst Ratings

Consensus Ratings for The Rubicon Project (NYSE:RUBI) (How are Consensus Ratings Calculated?)
Ratings Breakdown: 1 Sell Rating, 8 Hold Ratings
Consensus Rating:Hold (Score: 1.89)
Consensus Price Target: $5.96 (67.07% upside)
Consensus Price Target History for The Rubicon Project (NYSE:RUBI)
Price Target History for The Rubicon Project (NYSE:RUBI)
Analysts' Ratings History for The Rubicon Project (NYSE:RUBI)
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
9/26/2017Citigroup Inc.Lower Price TargetNeutral$6.00 -> $4.00LowView Rating Details
9/12/2017B. RileyReiterated RatingNeutral$5.00MediumView Rating Details
8/24/2017Needham & Company LLCReiterated RatingHoldLowView Rating Details
6/5/2017Royal Bank Of CanadaReiterated RatingHold$6.00LowView Rating Details
5/8/2017Jefferies Group LLCReiterated RatingHold$7.25LowView Rating Details
3/15/2017Cantor FitzgeraldReiterated RatingHold$6.50HighView Rating Details
3/15/2017Craig HallumDowngradeBuy -> Hold$8.00HighView Rating Details
11/3/2016Albert Fried & CompanyDowngradeMarket Perform -> Underweight$8.00 -> $5.00N/AView Rating Details
11/3/2016StephensDowngradeOverweight -> Equal WeightN/AView Rating Details
9/12/2016Morgan StanleyDowngradeEqual Weight -> Underweight$8.00N/AView Rating Details
8/16/2016First AnalysisDowngradeOverweight -> Equal Weight$22.00 -> $10.50N/AView Rating Details
8/3/2016Boenning ScattergoodDowngradeOutperform -> NeutralN/AView Rating Details
8/3/2016Oppenheimer Holdings, Inc.DowngradeOutperform -> Market PerformN/AView Rating Details
8/3/2016Raymond James Financial, Inc.DowngradeOutperform -> Market PerformN/AView Rating Details
8/3/2016SunTrust Banks, Inc.DowngradeBuy -> Neutral$19.00 -> $13.00N/AView Rating Details
2/8/2016Goldman Sachs Group, Inc. (The)Lower Price TargetNeutral$18.00 -> $15.00N/AView Rating Details
(Data available from 10/17/2015 forward)


Earnings History for The Rubicon Project (NYSE:RUBI)
Earnings by Quarter for The Rubicon Project (NYSE:RUBI)
Earnings History by Quarter for The Rubicon Project (NYSE RUBI)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
10/31/2017($0.12)N/AView Earnings Details
8/1/2017Q2 2017($0.15)($0.21)$47.98 million$42.90 millionViewListenView Earnings Details
11/2/2016Q316$0.09$0.32$62.94 million$65.80 millionViewN/AView Earnings Details
8/2/2016Q216$0.10$0.17$63.76 million$65.10 millionViewListenView Earnings Details
5/3/2016Q116$0.03$0.05$59.32 million$69.20 millionViewListenView Earnings Details
2/23/2016Q415$0.33$0.72$77.99 million$94.00 millionViewListenView Earnings Details
10/27/2015Q315$0.04$0.23$64.03 million$64.30 millionViewListenView Earnings Details
7/28/2015Q215($0.20)$0.06$42.34 million$53.00 millionViewListenView Earnings Details
5/5/2015Q115($0.12)$0.02$34.80 million$37.20 millionViewN/AView Earnings Details
2/24/2015Q414$0.03$0.04$39.43 million$41.80 millionViewN/AView Earnings Details
10/23/2014Q314($0.17)$0.05$29.10 million$32.20 millionViewListenView Earnings Details
5/13/2014Q114($0.42)($0.15)$20.28 million$23.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for The Rubicon Project (NYSE:RUBI)
Current Year EPS Consensus Estimate: $-0.93 EPS
Next Year EPS Consensus Estimate: $-1.26 EPS


Dividend History for The Rubicon Project (NYSE:RUBI)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading and Institutional Ownership History for The Rubicon Project (NYSE:RUBI)
Insider Ownership Percentage: 13.80%
Institutional Ownership Percentage: 62.45%
Insider Trades by Quarter for The Rubicon Project (NYSE:RUBI)
Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)
Insider Trades by Quarter for The Rubicon Project (NYSE:RUBI)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
5/17/2016Todd L TappinCFOSell54,927$14.17$778,315.59View SEC Filing  
5/16/2016David DayCAOSell10,819$14.22$153,846.18View SEC Filing  
4/28/2016Todd L TappinCFOSell12,368$19.47$240,804.96View SEC Filing  
4/20/2016David DayCAOSell1,000$19.90$19,900.00View SEC Filing  
4/15/2016Lisa L TroeDirectorSell2,150$19.20$41,280.00View SEC Filing  
4/15/2016Todd L TappinCFOSell211,732$19.66$4,162,651.12View SEC Filing  
4/14/2016David DayCAOSell19,000$19.90$378,100.00View SEC Filing  
3/15/2016David DayCAOSell11,135$16.54$184,172.90View SEC Filing  
3/9/2016Todd L TappinCFOSell200,000$17.08$3,416,000.00View SEC Filing  
11/16/2015Brian W CoppleGeneral CounselSell2,800$14.69$41,132.00View SEC Filing  
11/16/2015David DayCAOSell2,400$14.74$35,376.00View SEC Filing  
11/16/2015Frank AddanteInsiderSell35,630$14.68$523,048.40View SEC Filing  
11/16/2015Gregory R RaifmanPresidentSell15,787$14.72$232,384.64View SEC Filing  
11/16/2015Todd L TappinCFOSell13,782$14.72$202,871.04View SEC Filing  
8/17/2015Gregory R RaifmanPresidentSell8,261$15.24$125,897.64View SEC Filing  
8/17/2015Todd L TappinCFOSell6,615$15.24$100,812.60View SEC Filing  
6/16/2015Frank AddanteInsiderSell12,000$16.76$201,120.00View SEC Filing  
6/10/2015Frank AddanteInsiderSell225,000$18.10$4,072,500.00View SEC Filing  
6/9/2015Frank AddanteInsiderSell114,485$18.07$2,068,743.95View SEC Filing  
6/2/2015Frank AddanteInsiderSell12,000$17.19$206,280.00View SEC Filing  
5/28/2015Frank AddanteInsiderSell12,000$17.14$205,680.00View SEC Filing  
5/21/2015Frank AddanteInsiderSell367,819$17.08$6,282,348.52View SEC Filing  
5/19/2015Frank AddanteInsiderSell301,694$17.03$5,137,848.82View SEC Filing  
5/18/2015Gregory R RaifmanPresidentSell39,292$17.22$676,608.24View SEC Filing  
5/18/2015Todd L TappinCFOSell39,361$17.22$677,796.42View SEC Filing  
5/15/2015Frank AddanteInsiderSell250,000$17.60$4,400,000.00View SEC Filing  
4/14/2015Frank AddanteInsiderSell38,999$16.78$654,403.22View SEC Filing  
4/7/2015Frank AddanteInsiderSell93,001$17.37$1,615,427.37View SEC Filing  
4/6/2015Frank AddanteInsiderSell34,096$17.26$588,496.96View SEC Filing  
3/3/2015Xii A Delaware L P MayfieldMajor ShareholderSell283,354$19.14$5,423,395.56View SEC Filing  
2/27/2015Xii A Delaware L P MayfieldMajor ShareholderSell241,725$19.07$4,609,695.75View SEC Filing  
2/17/2015Gregory R RaifmanPresidentSell7,031$16.09$113,128.79View SEC Filing  
2/17/2015Todd L TappinCFOSell5,625$16.09$90,506.25View SEC Filing  
10/9/2014Frank AddanteInsiderSell12,000$9.93$119,160.00View SEC Filing  
10/8/2014Frank AddanteInsiderSell6,000$9.96$59,760.00View SEC Filing  
10/2/2014Frank AddanteInsiderSell9,000$11.06$99,540.00View SEC Filing  
10/1/2014Frank AddanteInsiderSell3,000$11.46$34,380.00View SEC Filing  
4/7/2014Corp NewsMajor ShareholderSell849,776$15.00$12,746,640.00View SEC Filing  
(Data available from 1/1/2013 forward)


Headline Trends for The Rubicon Project (NYSE:RUBI)
Latest Headlines for The Rubicon Project (NYSE:RUBI)
DateHeadline logoRubicon Project to Announce Third Quarter 2017 Financial Results on November 2, 2017 - October 12 at 8:20 PM logoZacks: Analysts Expect The Rubicon Project, Inc. (RUBI) Will Announce Quarterly Sales of $37.87 Million - October 6 at 5:58 AM logoThe Rubicon Project, Inc. (RUBI) Receives Consensus Recommendation of "Hold" from Analysts - September 30 at 6:36 PM logoRubicon Project Teams Up with the Ad Council to Distribute Public Service Advertisements - September 28 at 8:07 PM logoThe Rubicon Project, Inc. (RUBI) Price Target Cut to $4.00 - September 26 at 12:34 PM logoToday's Research Report Coverage on Application Software Stocks -- Rubicon Project, Workday, CDK Global, and Red ... - PR Newswire (press release) - September 26 at 8:30 AM logo$44.03 Million in Sales Expected for The Rubicon Project, Inc. (RUBI) This Quarter - September 17 at 1:44 AM logoThe Rubicon Project, Inc. (RUBI) Expected to Post Earnings of -$0.21 Per Share - September 15 at 8:44 PM logoImplied Volatility Surging for the Rubicon Project (RUBI) Stock ... - Nasdaq - September 13 at 4:41 PM logoImplied Volatility Surging for the Rubicon Project (RUBI) Stock Options - September 13 at 8:37 AM Launches as an Independent Organization for Open-Source Header Bidding Solutions - September 11 at 6:31 AM logoThe Rubicon Project's (RUBI) Neutral Rating Reaffirmed at B. Riley - September 6 at 10:13 AM logoThe Rubicon Project, Inc. (RUBI) Given Average Recommendation of "Hold" by Analysts - September 5 at 9:26 PM logo-$0.09 Earnings Per Share Expected for The Rubicon Project, Inc. (RUBI) This Quarter - August 28 at 9:54 AM logoNeedham & Company LLC Reiterates Hold Rating for The Rubicon Project, Inc. (RUBI) - August 24 at 8:54 PM logoForm 3 RUBICON PROJECT, INC. For: Aug 21 Filed by: Tuller Blima - August 24 at 12:13 PM logoOptions Traders Expect Huge Moves in The Rubicon Project (RUBI) Stock - Nasdaq - August 23 at 11:01 AM logoOptions Traders Expect Huge Moves in The Rubicon Project (RUBI) Stock - August 22 at 6:25 AM logoETFs with exposure to The Rubicon Project, Inc. : August 11, 2017 - August 13 at 6:03 AM logoThe Rubicon Project, Inc. (RUBI) Given Average Recommendation of "Hold" by Brokerages - August 11 at 9:20 PM logoBRIEF-Steve Baughman reports 5.6 pct passive stake in Rubicon Project Inc - August 10 at 7:35 AM logoB. Riley Reiterates "Neutral" Rating for The Rubicon Project, Inc. (NYSE:RUBI) - August 7 at 8:38 PM logoRubicon: Turning Around - Seeking Alpha - August 5 at 6:47 AM logoRubicon Project Launches OutStream Video Player with 300+ Publishers On Board - August 4 at 7:46 AM logoEdited Transcript of RUBI earnings conference call or presentation 1-Aug-17 8:30pm GMT - August 3 at 2:05 AM logoThe Rubicon Project reports 2Q loss - Yahoo News - August 2 at 4:04 PM logoRubicon Project Reports Second Quarter 2017 Results - Nasdaq - August 2 at 4:04 PM logoInvestor Network: Rubicon Project, Inc. to Host Earnings Call - August 2 at 7:22 AM logoRubicon Project Reports Second Quarter 2017 Results - August 2 at 7:22 AM logoETFs with exposure to The Rubicon Project, Inc. : August 1, 2017 - August 2 at 7:22 AM logoThe Rubicon Project reports 2Q loss - August 2 at 7:22 AM logoThe Rubicon Project, Inc. (NYSE:RUBI) Posts Quarterly Earnings Results - August 1 at 10:05 PM logoThe Rubicon Project, Inc. (NYSE:RUBI) Expected to Post Quarterly Sales of $48.17 Million - July 22 at 9:16 AM logoThe Rubicon Project, Inc. (NYSE:RUBI) Expected to Announce Earnings of -$0.16 Per Share - July 20 at 4:28 PM logoRubicon Project Acquires nToggle For Inventory AdTech - Seeking Alpha - July 19 at 7:26 AM logoRubicon Project acquires nToggle for $38.5M - Seeking Alpha - July 18 at 1:39 AM logoThe Rubicon Project, Inc. (RUBI) Receives Average Recommendation of "Hold" from Brokerages - July 17 at 8:52 PM logo[$$] Rubicon Project Acquires nToggle for $38.5 Million - July 17 at 8:36 PM logoAd tech can no longer handle all the ads available for sale - July 17 at 3:34 PM logoRubicon Project Acquires nToggle - July 17 at 8:08 AM logoRubicon Project to Announce Second Quarter 2017 Financial Results on August 1, 2017 - July 13 at 11:37 AM logoRubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory - July 13 at 11:37 AM logoRubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory - July 13 at 11:37 AM logoETFs with exposure to The Rubicon Project, Inc. : July 10, 2017 - July 11 at 7:17 AM logoCalifornia venture capital firm opens Austin office with appetite for later-stage deals - July 7 at 9:20 AM logoHow These Application Software Stocks are Performing? --, Rubicon Project, Workday, and ... - PR Newswire (press release) - June 21 at 4:41 AM logoGlobal Programmatic Advertising Market to Reach $ 30 Bn by 2025 - Persistence Market Research - June 13 at 9:58 AM logoIZEA Partners with Rubicon Project for Programmatic Ad Buying ... - Business Wire (press release) - June 8 at 9:00 PM logoForm 4 RUBICON PROJECT, INC. For: May 23 Filed by: Spillane Robert F - - May 27 at 4:04 AM logoForm 4 RUBICON PROJECT, INC. For: May 23 Filed by: TROE LISA L - - May 26 at 6:40 AM



The Rubicon Project (RUBI) Chart for Tuesday, October, 17, 2017

This page was last updated on 10/17/2017 by Staff

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