The Rubicon Project Company Profile (NYSE:RUBI)

About The Rubicon Project

The Rubicon Project logoThe Rubicon Project, Inc. offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company's solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company's platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Application Software
  • Sub-Industry: N/A
  • Exchange: NYSE
  • Symbol: RUBI
  • CUSIP:
Key Metrics:
  • Previous Close: $8.93
  • 50 Day Moving Average: $8.20
  • 200 Day Moving Average: $8.27
  • 52-Week Range: $6.12 - $20.37
  • Trailing P/E Ratio: 20.11
  • Foreward P/E Ratio: 13.53
  • P/E Growth: -0.59
  • Market Cap: $437.92M
  • Outstanding Shares: 49,039,000
  • Beta: 1.55
Profitability:
  • Net Margins: 8.62%
  • Return on Equity: 14.55%
  • Return on Assets: 8.52%
Debt:
  • Current Ratio: 1.89%
  • Quick Ratio: 1.89%
Additional Links:
Companies Related to The Rubicon Project:

Analyst Ratings

Consensus Ratings for The Rubicon Project (NYSE:RUBI) (?)
Ratings Breakdown: 2 Sell Ratings, 11 Hold Ratings, 3 Buy Ratings
Consensus Rating:Hold (Score: 2.06)
Consensus Price Target: $14.57 (63.17% upside)

Analysts' Ratings History for The Rubicon Project (NYSE:RUBI)
Show:
DateFirmActionRatingPrice TargetDetails
1/19/2017Needham & Company LLCReiterated RatingHoldView Rating Details
1/13/2017Cantor FitzgeraldReiterated RatingHold$8.00View Rating Details
11/8/2016B. RileyReiterated RatingBuy$10.50View Rating Details
11/3/2016Albert Fried & CompanyDowngradeMarket Perform -> Underweight$8.00 -> $5.00View Rating Details
11/3/2016StephensDowngradeOverweight -> Equal WeightView Rating Details
9/13/2016Citigroup Inc.Boost Price TargetNeutral$17.00 -> $19.00View Rating Details
9/12/2016Jefferies Group LLCReiterated RatingBuy$14.00View Rating Details
9/12/2016Morgan StanleyDowngradeEqual Weight -> Underweight$8.00View Rating Details
8/16/2016First AnalysisDowngradeOverweight -> Equal Weight$22.00 -> $10.50View Rating Details
8/3/2016Boenning ScattergoodDowngradeOutperform -> NeutralView Rating Details
8/3/2016Oppenheimer Holdings, Inc.DowngradeOutperform -> Market PerformView Rating Details
8/3/2016Raymond James Financial, Inc.DowngradeOutperform -> Market PerformView Rating Details
8/3/2016SunTrust Banks, Inc.DowngradeBuy -> Neutral$19.00 -> $13.00View Rating Details
8/3/2016RBC Capital MarketsDowngradeOutperform -> Sector Perform$22.00 -> $14.00View Rating Details
8/3/2016Royal Bank Of CanadaDowngradeOutperform -> Sector Perform$22.00 -> $14.00View Rating Details
2/26/2016Craig HallumLower Price TargetBuy$22.00View Rating Details
2/8/2016Goldman Sachs Group, Inc. (The)Lower Price TargetNeutral$18.00 -> $15.00View Rating Details
(Data available from 2/21/2015 forward)

Earnings

Earnings History for The Rubicon Project (NYSE:RUBI)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
2/21/2017        
11/2/2016Q316$0.09$0.32$62.94 million$65.80 millionViewN/AView Earnings Details
8/2/2016Q216$0.10$0.17$63.76 million$65.10 millionViewListenView Earnings Details
5/3/2016Q116$0.03$0.05$59.32 million$69.20 millionViewListenView Earnings Details
2/23/2016Q415$0.33$0.72$77.99 million$94.00 millionViewListenView Earnings Details
10/27/2015Q315$0.04$0.23$64.03 million$64.30 millionViewListenView Earnings Details
7/28/2015Q215($0.20)$0.06$42.34 million$53.00 millionViewListenView Earnings Details
5/5/2015Q115($0.12)$0.02$34.80 million$37.20 millionViewN/AView Earnings Details
2/24/2015Q414$0.03$0.04$39.43 million$41.80 millionViewN/AView Earnings Details
10/23/2014Q314($0.17)$0.05$29.10 million$32.20 millionViewListenView Earnings Details
5/13/2014Q114($0.42)($0.15)$20.28 million$23.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)

Estimates

Earnings Estimates for The Rubicon Project (NYSE:RUBI)
Current Year EPS Consensus Estimate: $0.94 EPS
Next Year EPS Consensus Estimate: $0.66 EPS

Dividends

Dividend History for The Rubicon Project (NYSE:RUBI)
No dividend announcements for this company have been tracked by MarketBeat.com

Insider Trades

Insider Trading History for The Rubicon Project (NYSE:RUBI)
Insider Ownership Percentage: 16.50%
Institutional Ownership Percentage: 59.20%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
5/17/2016Todd L TappinCFOSell54,927$14.17$778,315.59View SEC Filing  
5/16/2016David DayCAOSell10,819$14.22$153,846.18View SEC Filing  
4/28/2016Todd L TappinCFOSell12,368$19.47$240,804.96View SEC Filing  
4/20/2016David DayCAOSell1,000$19.90$19,900.00View SEC Filing  
4/15/2016Lisa L TroeDirectorSell2,150$19.20$41,280.00View SEC Filing  
4/15/2016Todd L TappinCFOSell211,732$19.66$4,162,651.12View SEC Filing  
4/14/2016David DayCAOSell19,000$19.90$378,100.00View SEC Filing  
3/15/2016David DayCAOSell11,135$16.54$184,172.90View SEC Filing  
3/9/2016Todd L TappinCFOSell200,000$17.08$3,416,000.00View SEC Filing  
11/16/2015Brian W CoppleGeneral CounselSell2,800$14.69$41,132.00View SEC Filing  
11/16/2015David DayCAOSell2,400$14.74$35,376.00View SEC Filing  
11/16/2015Frank AddanteInsiderSell35,630$14.68$523,048.40View SEC Filing  
11/16/2015Gregory R RaifmanPresidentSell15,787$14.72$232,384.64View SEC Filing  
11/16/2015Todd L TappinCFOSell13,782$14.72$202,871.04View SEC Filing  
8/17/2015Gregory R RaifmanPresidentSell8,261$15.24$125,897.64View SEC Filing  
8/17/2015Todd L TappinCFOSell6,615$15.24$100,812.60View SEC Filing  
6/16/2015Frank AddanteInsiderSell12,000$16.76$201,120.00View SEC Filing  
6/10/2015Frank AddanteInsiderSell225,000$18.10$4,072,500.00View SEC Filing  
6/9/2015Frank AddanteInsiderSell114,485$18.07$2,068,743.95View SEC Filing  
6/2/2015Frank AddanteInsiderSell12,000$17.19$206,280.00View SEC Filing  
5/28/2015Frank AddanteInsiderSell12,000$17.14$205,680.00View SEC Filing  
5/21/2015Frank AddanteInsiderSell367,819$17.08$6,282,348.52View SEC Filing  
5/19/2015Frank AddanteInsiderSell301,694$17.03$5,137,848.82View SEC Filing  
5/18/2015Gregory R RaifmanPresidentSell39,292$17.22$676,608.24View SEC Filing  
5/18/2015Todd L TappinCFOSell39,361$17.22$677,796.42View SEC Filing  
5/15/2015Frank AddanteInsiderSell250,000$17.60$4,400,000.00View SEC Filing  
4/14/2015Frank AddanteInsiderSell38,999$16.78$654,403.22View SEC Filing  
4/7/2015Frank AddanteInsiderSell93,001$17.37$1,615,427.37View SEC Filing  
4/6/2015Frank AddanteInsiderSell34,096$17.26$588,496.96View SEC Filing  
3/3/2015Xii A Delaware L P MayfieldMajor ShareholderSell283,354$19.14$5,423,395.56View SEC Filing  
2/27/2015Xii A Delaware L P MayfieldMajor ShareholderSell241,725$19.07$4,609,695.75View SEC Filing  
2/17/2015Gregory R RaifmanPresidentSell7,031$16.09$113,128.79View SEC Filing  
2/17/2015Todd L TappinCFOSell5,625$16.09$90,506.25View SEC Filing  
10/9/2014Frank AddanteInsiderSell12,000$9.93$119,160.00View SEC Filing  
10/8/2014Frank AddanteInsiderSell6,000$9.96$59,760.00View SEC Filing  
10/2/2014Frank AddanteInsiderSell9,000$11.06$99,540.00View SEC Filing  
10/1/2014Frank AddanteInsiderSell3,000$11.46$34,380.00View SEC Filing  
4/7/2014Corp NewsMajor ShareholderSell849,776$15.00$12,746,640.00View SEC Filing  
(Data available from 1/1/2013 forward)

Headlines

Latest Headlines for The Rubicon Project (NYSE:RUBI)
DateHeadline
News IconTrading Views: Checking the Numbers for The Rubicon Project Inc. (RUBI) - Benton Bulletin (NYSE:RUBI)
bentonbulletin.com - February 18 at 8:27 AM
News IconIs The Sell-Side Predicting That The Rubicon Project, Inc. (NYSE:RUBI) Will Move Higher? - Winfield Review (NYSE:RUBI)
winfieldreview.com - February 18 at 8:27 AM
seekingalpha.com logoRubicon Project +7.4% after deal with SoundCloud - Seeking Alpha (NYSE:RUBI)
seekingalpha.com - February 18 at 8:27 AM
News IconSilicon Beach Report Feb. 17: Rubicon Project Signs SoundCloud (NYSE:RUBI)
labusinessjournal.com - February 17 at 7:48 PM
finance.yahoo.com logoSoundCloud Selects Rubicon Project to Automate its Streaming Audio and Video Ad Inventory (NYSE:RUBI)
finance.yahoo.com - February 16 at 7:19 PM
News IconAre Analysts Optimistic About Where The Rubicon Project, Inc. (NYSE:RUBI) is Heading? - Winfield Review (NYSE:RUBI)
winfieldreview.com - February 15 at 1:28 AM
News IconShares to Watch: Indicator Update on The Rubicon Project Inc. (RUBI) - Baldwin Journal (NYSE:RUBI)
baldwinjournal.com - February 14 at 6:05 AM
capitalcube.com logoThe Rubicon Project, Inc. – Value Analysis (NYSE:RUBI) : February 8, 2017 (NYSE:RUBI)
www.capitalcube.com - February 8 at 11:41 PM
capitalcube.com logoThe Rubicon Project, Inc. breached its 50 day moving average in a Bullish Manner : RUBI-US : February 7, 2017 (NYSE:RUBI)
www.capitalcube.com - February 7 at 8:18 AM
finance.yahoo.com logoRubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising (NYSE:RUBI)
finance.yahoo.com - February 6 at 7:44 PM
4-traders.com logoRubicon Project : Tapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution (NYSE:RUBI)
www.4-traders.com - January 31 at 1:52 AM
News IconWhat are Analysts Expecting for The Rubicon Project, Inc. (NYSE:RUBI) Earnings? - Aiken Advocate (NYSE:RUBI)
aikenadvocate.com - January 30 at 8:51 PM
finance.yahoo.com logoTapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution (NYSE:RUBI)
finance.yahoo.com - January 30 at 8:51 PM
News IconRho Capital Partners Inc Cuts Position in The Rubicon Project Inc ... - Highland Mirror (NYSE:RUBI)
www.highlandmirror.com - January 29 at 8:22 AM
News IconTale of the Tape: Technical Recap for The Rubicon Project Inc. (RUBI) - Rives Journal (NYSE:RUBI)
rivesjournal.com - January 28 at 7:46 PM
seekingalpha.com logoRubicon Project: An Undervalued Digital Marketing Platform - Seeking Alpha (NYSE:RUBI)
seekingalpha.com - January 28 at 6:15 AM
4-traders.com logoRubicon Project : Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization (NYSE:RUBI)
www.4-traders.com - January 26 at 4:11 AM
finance.yahoo.com logoRubicon Project Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization (NYSE:RUBI)
finance.yahoo.com - January 26 at 4:11 AM
News IconGearing Up For a Bull Run? Analysts Weigh in on The Rubicon Project, Inc. (NYSE:RUBI) - Wall Street Beacon (NYSE:RUBI)
wsbeacon.com - January 20 at 6:35 AM
reuters.com logoBRIEF-Rubicon Project to cease providing intent marketing services - Reuters (NYSE:RUBI)
www.reuters.com - January 19 at 2:04 AM
finance.yahoo.com logoRubicon Project is shutting down the division associated with its $122 million Chango acquisition (NYSE:RUBI)
finance.yahoo.com - January 18 at 9:02 PM
feeds.reuters.com logoBRIEF-Rubicon Project to cease providing intent marketing services (NYSE:RUBI)
feeds.reuters.com - January 18 at 6:19 PM
News IconWill The Needle Move For The Rubicon Project, Inc. (NYSE:RUBI) Shares This Earnings Season? - Wall Street Beacon (NYSE:RUBI)
wsbeacon.com - January 18 at 1:00 AM
finance.yahoo.com logothe Rubicon Project (RUBI) Catches Eye: Stock Rises 12.4% - Yahoo Finance (NYSE:RUBI)
finance.yahoo.com - January 18 at 1:00 AM
News IconShamrock recruits Barnum as an operating partner (NYSE:RUBI)
www.pehub.com - January 17 at 7:59 PM
capitalcube.com logoThe Rubicon Project, Inc. breached its 50 day moving average in a Bullish Manner : RUBI-US : January 17, 2017 (NYSE:RUBI)
us.rd.yahoo.com - January 17 at 12:18 PM
News IconAnalysts Take Aim At This Stock's Earnings Estimates: The Rubicon Project, Inc. (NYSE:RUBI) - Aiken Advocate (NYSE:RUBI)
aikenadvocate.com - January 16 at 1:39 PM
reuters.com logoBRIEF-Rubicon Project to explore strategic options, including potential sale - WSJ, citing sources - Reuters (NYSE:RUBI)
www.reuters.com - January 15 at 8:27 AM
wsj.com logoRubicon Project to Explore Strategic Options, Including Potential Sale - Wall Street Journal (NYSE:RUBI)
www.wsj.com - January 15 at 8:27 AM
News IconSilicon Beach Report Jan. 13: Head of Sony Entertainment, Michael Lynton, Steps Down to Become Snap Chairman (NYSE:RUBI)
labusinessjournal.com - January 14 at 6:00 AM
finance.yahoo.com logoAd tech firm Rubicon Project's stock is soaring after a report claimed it is exploring a sale (NYSE:RUBI)
finance.yahoo.com - January 14 at 6:00 AM
wsj.com logoRubicon Project to Explore Strategic Options, Including Potential Sale (NYSE:RUBI)
www.wsj.com - January 14 at 6:00 AM
News IconThe Rubicon Project, Inc. (NYSE:RUBI) Under Analyst Spotlight - UK ... - UK Market News (NYSE:RUBI)
www.ukmarketnews.co.uk - January 9 at 9:12 PM
capitalcube.com logoThe Rubicon Project, Inc. breached its 50 day moving average in a Bullish Manner : RUBI-US : January 6, 2017 (NYSE:RUBI)
www.capitalcube.com - January 6 at 9:07 PM
prnewswire.com logoTechnical Roundup on Application Software Stocks -- MobileIron, Rubicon Project, Amber Road, and RingCentral - PR Newswire (press release) (NYSE:RUBI)
www.prnewswire.com - December 30 at 8:29 AM
News IconTechnical Roundup on Application Software Stocks -- MobileIron, Rubicon Project, Amber Road, and RingCentral (NYSE:RUBI)
www.broadwayworld.com - December 29 at 8:42 AM
News IconClear Channel releases DOOH purchasing solution (NYSE:RUBI)
www.digitalsignagetoday.com - December 27 at 7:17 PM
capitalcube.com logoThe Rubicon Project, Inc. breached its 50 day moving average in a Bearish Manner : RUBI-US : December 23, 2016 (NYSE:RUBI)
www.capitalcube.com - December 23 at 7:47 PM
News IconAnomaly detection keeps ad network humming during busy holiday season (NYSE:RUBI)
siliconangle.com - December 22 at 7:58 PM
investornewswire.com logoThe Rubicon Project, Inc. (NYSE:RUBI) Strong Sell Recommendations At 1 - Investor Newswire (NYSE:RUBI)
www.investornewswire.com - December 22 at 2:46 AM
seekingalpha.com logoRubicon Project sheds two more execs - The Rubicon Project, Inc ... - Seeking Alpha (NYSE:RUBI)
seekingalpha.com - December 22 at 2:46 AM
News IconADX, MA, and RSI in Focus for The Rubicon Project Inc. (RUBI) - Yankee Analysts (NYSE:RUBI)
yankeeanalysts.com - December 20 at 7:27 PM
News IconSilicon Beach Report Dec. 19: Rubicon Project Tests Tool to Block, Snooze, or Like Ads (NYSE:RUBI)
labusinessjournal.com - December 20 at 2:24 PM
4-traders.com logoRubicon Project : Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering Russian Ad Fraud (NYSE:RUBI)
www.4-traders.com - December 20 at 2:24 PM
publicnow.com logoJoint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering Russian Ad Fraud (NYSE:RUBI)
www.publicnow.com - December 20 at 2:24 PM
News IconRelative Strength Index Review on Shares of The Rubicon Project Inc. (RUBI) - Yankee Analysts (NYSE:RUBI)
yankeeanalysts.com - December 15 at 2:53 AM
finance.yahoo.com logoLiveIntent Partners with Rubicon Project to Make Proprietary Email Inventory Available via Private Marketplace (NYSE:RUBI)
finance.yahoo.com - December 13 at 8:03 PM
News IconThe Rubicon Project, Inc. (NYSE:RUBI) Under Analyst Spotlight - UK Market News (NYSE:RUBI)
www.ukmarketnews.co.uk - December 13 at 8:23 AM
News IconVC Score In Focus for The Rubicon Project, Inc. (NYSE:RUBI) - The Business Journal (NYSE:RUBI)
belmontbusinessjournal.com - December 12 at 7:42 PM
News IconTechnical Action Update on Shares of The Rubicon Project Inc. (RUBI) - Yankee Analysts (NYSE:RUBI)
yankeeanalysts.com - December 12 at 7:42 PM

Social

What is The Rubicon Project's stock symbol?

The Rubicon Project trades on the New York Stock Exchange (NYSE) under the ticker symbol "RUBI."

Where is The Rubicon Project's stock going? Where will The Rubicon Project's stock price be in 2017?

16 brokers have issued 12 month price targets for The Rubicon Project's shares. Their forecasts range from $5.00 to $25.00. On average, they anticipate The Rubicon Project's stock price to reach $14.57 in the next year.

When will The Rubicon Project announce their earnings?

The Rubicon Project is scheduled to release their next quarterly earnings announcement on Tuesday, February, 21st 2017.

What are analysts saying about The Rubicon Project stock?

Here are some recent quotes from research analysts about The Rubicon Project stock:

  • Cantor Fitzgerald analysts commented, "RUBI is reportedly (Dow Jones Newswire) exploring strategic options, including a sale." (1/13/2017)

  • According to Zacks Investment Research, "The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company's Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. " (8/2/2016)

Who owns The Rubicon Project stock?

The Rubicon Project's stock is owned by many different of institutional and retail investors. Top institutional shareholders include AQR Capital Management LLC (2.31%), Divisar Capital Management LLC (2.00%), Royce & Associates LP (1.28%), State Street Corp (1.26%), Jupiter Asset Management Ltd. (0.95%) and Dimensional Fund Advisors LP (0.94%). Company insiders that own The Rubicon Project stock include Brian W Copple, David Day, Frank Addante, Gregory R Raifman, Lisa L Troe, Todd L Tappin and Xii A Delaware L P Mayfield.

Who sold The Rubicon Project stock? Who is selling The Rubicon Project stock?

The Rubicon Project's stock was sold by a variety of institutional investors in the last quarter, including Renaissance Technologies LLC, Royce & Associates LP, Bogle Investment Management L P DE, State Street Corp, Federated Investors Inc. PA, Ellington Management Group LLC, Tudor Investment Corp Et Al and Jupiter Asset Management Ltd.. Company insiders that have sold The Rubicon Project stock in the last year include David Day, Lisa L Troe and Todd L Tappin.

Who bought The Rubicon Project stock? Who is buying The Rubicon Project stock?

The Rubicon Project's stock was purchased by a variety of institutional investors in the last quarter, including Divisar Capital Management LLC, AQR Capital Management LLC, Two Sigma Investments LP, Oxford Asset Management, Dimensional Fund Advisors LP, Dynamic Technology Lab Private Ltd, Foundry Group LLC and A.R.T. Advisors LLC.

How do I buy The Rubicon Project stock?

Shares of The Rubicon Project can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

How much does a share of The Rubicon Project stock cost?

One share of The Rubicon Project stock can currently be purchased for approximately $8.93.

The Rubicon Project (NYSE:RUBI) Chart for Tuesday, February, 21, 2017


Institutional Ownership Chart

Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

Earnings History Chart

Earnings by Quarter for The Rubicon Project (NYSE:RUBI)

Dividend History Chart

Dividend Payments by Quarter for The Rubicon Project (NYSE:RUBI)

Last Updated on 2/21/2017 by MarketBeat.com Staff