The Rubicon Project Company Profile (NYSE:RUBI)

About The Rubicon Project

The Rubicon Project logoThe Rubicon Project, Inc. offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company's solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company's platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Application Software
  • Sub-Industry: N/A
  • Exchange: NYSE
  • Symbol: RUBI
  • CUSIP:
Key Metrics:
  • Previous Close: $8.41
  • 50 Day Moving Average: $8.813
  • 200 Day Moving Average: $13.805
  • 52-Week Range: $8.04 - $20.37
  • Trailing P/E Ratio: 23.883
  • Foreward P/E Ratio: 9.85
  • P/E Growth: 0.890
  • Market Cap: $407.75M
  • Outstanding Shares: 48,920,000
  • Beta: 1.54
  • Net Margins: 6.15%
  • Return on Equity: 13.18%
  • Return on Assets: 7.39%
  • Current Ratio: 1.84%
  • Quick Ratio: 1.84%
Additional Links:
Companies Related to The Rubicon Project:

Analyst Ratings

Consensus Ratings for The Rubicon Project (NYSE:RUBI) (?)
Ratings Breakdown: 1 Sell Rating, 11 Hold Ratings, 3 Buy Ratings
Consensus Rating:Hold (Score: 2.13)
Consensus Price Target: $16.43 (98.71% upside)

Analysts' Ratings History for The Rubicon Project (NYSE:RUBI)
DateFirmActionRatingPrice TargetDetails
9/13/2016Citigroup Inc.Boost Price TargetNeutral$17.00 -> $19.00View Rating Details
9/12/2016Jefferies GroupReiterated RatingBuy$14.00View Rating Details
9/12/2016Morgan StanleyDowngradeEqual Weight -> Underweight$8.00View Rating Details
9/2/2016Cantor FitzgeraldReiterated RatingHoldView Rating Details
8/16/2016First AnalysisDowngradeOverweight -> Equal Weight$22.00 -> $10.50View Rating Details
8/5/2016B. RileyReiterated RatingBuy$16.00View Rating Details
8/3/2016Needham & Company LLCDowngradeBuy -> HoldView Rating Details
8/3/2016Boenning ScattergoodDowngradeOutperform -> NeutralView Rating Details
8/3/2016Oppenheimer Holdings Inc.DowngradeOutperform -> Market PerformView Rating Details
8/3/2016Raymond James Financial Inc.DowngradeOutperform -> Market PerformView Rating Details
8/3/2016SunTrust Banks Inc.DowngradeBuy -> Neutral$19.00 -> $13.00View Rating Details
8/3/2016RBC Capital MarketsDowngradeOutperform -> Sector Perform$22.00 -> $14.00View Rating Details
8/3/2016Royal Bank Of CanadaDowngradeOutperform -> Sector Perform$22.00 -> $14.00View Rating Details
2/26/2016Craig HallumLower Price TargetBuy$22.00View Rating Details
2/8/2016Goldman Sachs Group Inc.Lower Price TargetNeutral$18.00 -> $15.00View Rating Details
4/16/2015StephensInitiated CoverageOverweight$27.00View Rating Details
(Data available from 9/29/2014 forward)


Earnings History for The Rubicon Project (NYSE:RUBI)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
8/2/2016Q216$0.10$0.17$63.76 million$65.10 millionViewListenView Earnings Details
5/3/2016Q116$0.03$0.05$59.32 million$69.20 millionViewListenView Earnings Details
2/23/2016Q415$0.33$0.72$77.99 million$94.00 millionViewListenView Earnings Details
10/27/2015Q315$0.04$0.23$64.03 million$64.30 millionViewListenView Earnings Details
7/28/2015Q215($0.20)$0.06$42.34 million$53.00 millionViewListenView Earnings Details
5/5/2015Q115($0.12)$0.02$34.80 million$37.20 millionViewN/AView Earnings Details
2/24/2015Q414$0.03$0.04$39.43 million$41.80 millionViewN/AView Earnings Details
10/23/2014Q314($0.17)$0.05$29.10 million$32.20 millionViewListenView Earnings Details
5/13/2014Q114($0.42)($0.15)$20.28 million$23.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for The Rubicon Project (NYSE:RUBI)
Current Year EPS Consensus Estimate: $0.88 EPS
Next Year EPS Consensus Estimate: $0.84 EPS


Dividend History for The Rubicon Project (NYSE:RUBI)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading History for The Rubicon Project (NYSE:RUBI)
Insider Ownership Percentage: 16.50%
Institutional Ownership Percentage: 65.09%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
5/17/2016Todd L TappinCFOSell54,927$14.17$778,315.59View SEC Filing  
5/16/2016David DayCAOSell10,819$14.22$153,846.18View SEC Filing  
4/28/2016Todd L TappinCFOSell12,368$19.47$240,804.96View SEC Filing  
4/20/2016David DayCAOSell1,000$19.90$19,900.00View SEC Filing  
4/15/2016Lisa L TroeDirectorSell2,150$19.20$41,280.00View SEC Filing  
4/15/2016Todd L TappinCFOSell211,732$19.66$4,162,651.12View SEC Filing  
4/14/2016David DayCAOSell19,000$19.90$378,100.00View SEC Filing  
3/15/2016David DayCAOSell11,135$16.54$184,172.90View SEC Filing  
3/9/2016Todd L TappinCFOSell200,000$17.08$3,416,000.00View SEC Filing  
11/16/2015Brian W CoppleGeneral CounselSell2,800$14.69$41,132.00View SEC Filing  
11/16/2015David DayCAOSell2,400$14.74$35,376.00View SEC Filing  
11/16/2015Frank AddanteInsiderSell35,630$14.68$523,048.40View SEC Filing  
11/16/2015Gregory R RaifmanPresidentSell15,787$14.72$232,384.64View SEC Filing  
11/16/2015Todd L TappinCFOSell13,782$14.72$202,871.04View SEC Filing  
8/17/2015Gregory R RaifmanPresidentSell8,261$15.24$125,897.64View SEC Filing  
8/17/2015Todd L TappinCFOSell6,615$15.24$100,812.60View SEC Filing  
6/16/2015Frank AddanteInsiderSell12,000$16.76$201,120.00View SEC Filing  
6/10/2015Frank AddanteInsiderSell225,000$18.10$4,072,500.00View SEC Filing  
6/9/2015Frank AddanteInsiderSell114,485$18.07$2,068,743.95View SEC Filing  
6/2/2015Frank AddanteInsiderSell12,000$17.19$206,280.00View SEC Filing  
5/28/2015Frank AddanteInsiderSell12,000$17.14$205,680.00View SEC Filing  
5/21/2015Frank AddanteInsiderSell367,819$17.08$6,282,348.52View SEC Filing  
5/19/2015Frank AddanteInsiderSell301,694$17.03$5,137,848.82View SEC Filing  
5/18/2015Gregory R RaifmanPresidentSell39,292$17.22$676,608.24View SEC Filing  
5/18/2015Todd L TappinCFOSell39,361$17.22$677,796.42View SEC Filing  
5/15/2015Frank AddanteInsiderSell250,000$17.60$4,400,000.00View SEC Filing  
4/14/2015Frank AddanteInsiderSell38,999$16.78$654,403.22View SEC Filing  
4/7/2015Frank AddanteInsiderSell93,001$17.37$1,615,427.37View SEC Filing  
4/6/2015Frank AddanteInsiderSell34,096$17.26$588,496.96View SEC Filing  
3/3/2015Xii A Delaware L P MayfieldMajor ShareholderSell283,354$19.14$5,423,395.56View SEC Filing  
2/27/2015Xii A Delaware L P MayfieldMajor ShareholderSell241,725$19.07$4,609,695.75View SEC Filing  
2/17/2015Gregory R RaifmanPresidentSell7,031$16.09$113,128.79View SEC Filing  
2/17/2015Todd L TappinCFOSell5,625$16.09$90,506.25View SEC Filing  
10/9/2014Frank AddanteInsiderSell12,000$9.93$119,160.00View SEC Filing  
10/8/2014Frank AddanteInsiderSell6,000$9.96$59,760.00View SEC Filing  
10/2/2014Frank AddanteInsiderSell9,000$11.06$99,540.00View SEC Filing  
10/1/2014Frank AddanteInsiderSell3,000$11.46$34,380.00View SEC Filing  
4/7/2014Corp NewsMajor ShareholderSell849,776$15.00$12,746,640.00View SEC Filing  
(Data available from 1/1/2013 forward)


Latest Headlines for The Rubicon Project (NYSE:RUBI)
DateHeadline logoCan Shares Of The Rubicon Project, Inc. (NYSE:RUBI) Hit $27? - Investor Newswire (NYSE:RUBI) - September 29 at 12:28 PM
News IconBroker Roundup For The Rubicon Project, Inc. (NYSE:RUBI) - The De Soto Edge (NYSE:RUBI) - September 29 at 12:28 PM logoEven New IPOs Can Raise A Big Stink; Here's How To Handle Them (NYSE:RUBI) - September 28 at 6:53 PM
News IconWomen Leaders in Tech Law: Gibson, Dunn & Crutcher's Stewart McDowell (NYSE:RUBI) - September 27 at 11:47 AM logoRubicon Project : Recognized for Best Overall Technology for Programmatic Trading (NYSE:RUBI) - September 22 at 6:49 PM
News Iconthe Rubicon Project, Inc. (NYSE:RUBI) Upcoming Earnings: What matter for investors? - The Voice Registrar (NYSE:RUBI) - September 22 at 11:55 AM logoRubicon Project Recognized for Best Overall Technology for Programmatic Trading (NYSE:RUBI) - September 22 at 11:55 AM logoShares Of The Rubicon Project, Inc. (NYSE:RUBI) Expected To Hit $27 - Investor Newswire (NYSE:RUBI) - September 21 at 6:42 PM
News IconHistory of the Rubicon Project, Inc. (NYSE:RUBI) stock price after earnings - The Independent Republic (NYSE:RUBI) - September 21 at 11:10 AM
News IconWhy It's Already Time to Start Targeting Holiday Shoppers (NYSE:RUBI) - September 19 at 7:04 PM logoETF’s with exposure to The Rubicon Project, Inc. : September 19, 2016 (NYSE:RUBI) - September 19 at 11:40 AM logoMillions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year (NYSE:RUBI) - September 14 at 11:31 AM logoRubicon Project (RUBI) Stock Drops, Downgraded at Morgan Stanley (NYSE:RUBI) - September 12 at 6:44 PM logoStocks Hitting 52-Week Lows (NYSE:RUBI) - September 12 at 12:42 PM logoPre-Open Stock Movers 09/12: (RPTP) (CLSN) (PRGO) Higher; (GERN) (AMRN) (PII) Lower (more...) (NYSE:RUBI) - September 12 at 11:53 AM logoMorgan Stanley Incrementally Cautious On Rubicon Project's Top Line Growth (NYSE:RUBI) - September 12 at 11:53 AM
News IconShares Lower Over the Past Quarter: the Rubicon Project, Inc. (NYSE:RUBI) - Post News (NYSE:RUBI) - September 11 at 6:32 PM
News IconThe Rubicon Project, Inc. (NYSE:RUBI) Broker Price Targets For The ... - National Daily Press (NYSE:RUBI) - September 11 at 6:32 PM logoFlipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory (NYSE:RUBI) - August 30 at 10:27 AM
News IconBinary addition The rubicon project, inc. (nyse_rubi) updated analyst coverage inr to usd exchange rate today (NYSE:RUBI) - August 28 at 6:20 PM
News IconWhich way the Rubicon Project, Inc. (NYSE:RUBI) earnings may go - The Voice Registrar (NYSE:RUBI) - August 25 at 7:27 PM logoThe Rubicon Project, Inc. (NYSE:RUBI) Gets 0 Recommendations To Sell - Investor Newswire (NYSE:RUBI) - August 24 at 6:55 PM
News IconDominovas Energy Set to Deliver Its Rubicon Showcase (NYSE:RUBI) - August 23 at 7:20 PM logoETF’s with exposure to The Rubicon Project, Inc. : August 23, 2016 (NYSE:RUBI) - August 23 at 7:20 PM
News IconHot Tech Stocks To Watch Right Now: the Rubicon Project, Inc. (RUBI), Fortinet Inc. (FTNT) - The Independent Republic (NYSE:RUBI) - August 23 at 11:44 AM
News IconHeader bidding versus Google First Look (NYSE:RUBI) - August 22 at 11:48 AM logoBack to school by the numbers: How much parents spend on supplies (NYSE:RUBI) - August 18 at 7:29 PM logoWill The Rubicon Project, Inc. (NYSE:RUBI) Hit $27 Price Target? - Investor Newswire (NYSE:RUBI) - August 18 at 10:14 AM logoFirst Analysis Cuts Rating On The Rubicon Project, Inc. Commo (RUBI) To “Equal-weight” (NYSE:RUBI) - August 16 at 7:19 PM logoAnalyst Downgrades: Hain Celestial Group Inc, Transocean LTD, and The Rubicon Project Inc (NYSE:RUBI) - August 16 at 7:19 PM logoRUBICON PROJECT, INC. Financials (NYSE:RUBI) - August 16 at 7:19 PM logoAnalyst Downgrades: Hain Celestial Group Inc, Transocean LTD, and The Rubicon Project Inc - Schaeffers Research (blog) (NYSE:RUBI) - August 16 at 10:32 AM
News IconAnalyst Perspectives: The Rubicon Project Inc (NYSE:RUBI) - Post Registrar (NYSE:RUBI) - August 13 at 6:49 PM logoETF’s with exposure to The Rubicon Project, Inc. : August 11, 2016 (NYSE:RUBI) - August 11 at 7:44 PM logoThe Rubicon Project, Inc. :RUBI-US: Earnings Analysis: Q2, 2016 By the Numbers : August 10, 2016 (NYSE:RUBI) - August 10 at 7:44 PM logoAnalysts Ranking Previews: Inc. (NYSE:WUBA) , The Rubicon Project, Inc. (NYSE:RUBI) - Street Updates (NYSE:RUBI) - August 10 at 10:21 AM logo6 Companies That Destroyed Shareholders Last Week (NYSE:RUBI) - August 9 at 7:31 PM logoThe Rubicon Project (RUBI) Shares are Down -31.37% – Trade Calls - Trade Calls (NYSE:RUBI) - August 8 at 7:28 PM logoRubicon Project: Growth Trap Or Temporary Headwinds? - Seeking Alpha (NYSE:RUBI) - August 8 at 7:28 PM
News IconStock under Analyst' Radar: the Rubicon Project, Inc. (NYSE:RUBI) - News Oracle (NYSE:RUBI) - August 5 at 7:27 PM logoMid-Day Market Update: Crude Oil Up 2.5%; Rubicon Project ... - Benzinga (NYSE:RUBI) - August 5 at 7:27 PM logoNotable Analyst Coverage: Gray Television, Inc. (NYSE:GTN), The Rubicon Project Inc (NYSE:RUBI) - Review Fortune (NYSE:RUBI) - August 5 at 7:27 PM logoThe Rubicon Project Inc. (RUBI) Jumps 5.33% on August 04 - (NYSE:RUBI) - August 5 at 7:27 PM logoRubicon Projects stock plunges as downbeat outlook prompts multiple downgrades - MarketWatch (NYSE:RUBI) - August 5 at 7:27 PM logoRUBICON PROJECT, INC. Files SEC form 10-Q, Quarterly Report (NYSE:RUBI) - August 5 at 10:12 AM logoWhy TubeMogul, Inc. Shares Jumped Today (NYSE:RUBI) - August 4 at 7:41 PM logoRubicon Project to Present at the Oppenheimer Technology, Internet & Communications Conference and the Canaccord Genuity Growth Conference (NYSE:RUBI) - August 4 at 10:26 AM logoNeedham & Company Downgrades The Rubicon Project, Inc. (RUBI) to Hold (NYSE:RUBI) - August 3 at 7:37 PM
News IconThe Rubicon Project Inc (RUBI) is Downgraded by Cantor Fitzgerald to Hold (NYSE:RUBI) - August 3 at 7:37 PM logo7 Rating Changes For Rubicon On Weak EPS Guidance (NYSE:RUBI) - August 3 at 3:18 PM


The Rubicon Project (NYSE:RUBI) Chart for Thursday, September, 29, 2016

Last Updated on 9/29/2016 by Staff