The Rubicon Project Company Profile (NYSE:RUBI)

About The Rubicon Project (NYSE:RUBI)

The Rubicon Project logoThe Rubicon Project, Inc. offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company's solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company's platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Application Software
  • Sub-Industry: N/A
  • Symbol: NYSE:RUBI
  • CUSIP: N/A
  • Web:
  • Market Cap: $243.63 million
  • Outstanding Shares: 48,436,000
Average Prices:
  • 50 Day Moving Avg: $5.63
  • 200 Day Moving Avg: $7.19
  • 52 Week Range: $4.85 - $15.07
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -26.47
  • P/E Growth: 0.89
Sales & Book Value:
  • Annual Revenue: $255 million
  • Price / Sales: 0.96
  • Book Value: $6.00 per share
  • Price / Book: 0.84
  • EBIDTA: $19.09 million
  • Net Margins: 8.62%
  • Return on Equity: 14.55%
  • Return on Assets: 8.52%
  • Current Ratio: 1.89%
  • Quick Ratio: 1.89%
  • Average Volume: 1.09 million shs.
  • Beta: 1.55
  • Short Ratio: 0.8

Frequently Asked Questions for The Rubicon Project (NYSE:RUBI)

What is The Rubicon Project's stock symbol?

The Rubicon Project trades on the New York Stock Exchange (NYSE) under the ticker symbol "RUBI."

How were The Rubicon Project's earnings last quarter?

The Rubicon Project Inc (NYSE:RUBI) announced its earnings results on Wednesday, November, 2nd. The company reported $0.32 EPS for the quarter, beating the consensus estimate of $0.09 by $0.23. The business had revenue of $65.80 million for the quarter, compared to the consensus estimate of $62.94 million. The Rubicon Project had a return on equity of 14.55% and a net margin of 8.62%. The company's revenue was down 5.8% on a year-over-year basis. During the same period last year, the business posted $0.23 EPS. View The Rubicon Project's Earnings History.

When will The Rubicon Project make its next earnings announcement?

The Rubicon Project is scheduled to release their next quarterly earnings announcement on Monday, July, 31st 2017. View Earnings Estimates for The Rubicon Project.

What guidance has The Rubicon Project issued on next quarter's earnings?

The Rubicon Project issued an update on its first quarter earnings guidance on Tuesday, March, 14th. The company provided earnings per share (EPS) guidance of ($0.26)-($0.22) for the period, compared to the Thomson Reuters consensus EPS estimate of $0.10. The company issued revenue guidance of $41-$44 million, compared to the consensus revenue estimate of $57.30 million.

Where is The Rubicon Project's stock going? Where will The Rubicon Project's stock price be in 2017?

15 equities research analysts have issued 12-month price targets for The Rubicon Project's shares. Their predictions range from $5.00 to $25.00. On average, they expect The Rubicon Project's share price to reach $10.43 in the next year. View Analyst Ratings for The Rubicon Project.

What are analysts saying about The Rubicon Project stock?

Here are some recent quotes from research analysts about The Rubicon Project stock:

  • 1. Jefferies Group LLC analysts commented, "RUBI printed inline revenue and an EBITDA beat driven by opex control during the quarter. Take rate fell sequentially and is expected to continue to decrease near term as RUBI uses pricing levers to re-gain marketshare. We continue to think that RUBI will be under near term pressure growing top line while maintaining absolute expense levels to invest in a rapidly evolving technology background." (5/8/2017)
  • 2. According to Zacks Investment Research, "The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company's Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. " (3/21/2017)
  • 3. Cantor Fitzgerald analysts commented, "4Q16 results beat very low hurdle. RUBI reported non-GAAP net revenue of $66.9M (-20.1% Y/Y), 4.5% above FactSet consensus of $64.0M, reflecting continued challenges in desktop display/header bidding, and in the context of a low hurdle to clear. EBITDA of $21.6M (32.2% margin) and adjusted EPS of $0.37 were 42%/148% above respective consensus estimates of $15.2M/$0.15. Advertising spend declines due to further deterioration in desktop and mobile web. Advertising spend decreased 18% Y/Y to $277.1M (-11% ex. static and intent marketing solutions), primarily due to a 23% decline in desktop spend (64% of total spend) and a 5% reduction in mobile spend (primarily driven by mobile web). However, this was slightly better than our $263.5M estimate. Management will no longer provide ad spend details for Orders vs. RTB. Disappointing 1Q17 guidance reflects a continuation of these trends. Due to continued deterioration in desktop display and legacy mobile web, management’s 1Q17 guidance came in well-below the Street. For 1Q17, management guided to net revenue of $41-44M (vs. cons. $54.0M), adj EBITDA of ($6-4M) (vs. cons. $9.6M), and adj EPS of ($0.26-0.22) (vs. cons. $0.09)." (3/15/2017)
  • 4. Needham & Company LLC analysts commented, "Despite posting solid 4Q16 results, Rubicon's 1Q17 guidance fell below expectations. The lower guide is a result of reduced spending on the platform due to the continuing decline in the company's legacy desktop and mobile display business due to header bidding and wind down of its Intent Marketing operations. While FastLane deployments are progressing and mobile app advertising is increasing, Rubicon has yet to reach critical mass in these areas to offset the decline in these legacy businesses. While the company could enact additional cost cutting efforts given the lower revenue, we now estimate FY17 adjusted EBITDA well below FY16 levels. With the appointment of a new CEO, Michael Barrett, and a lack of visibility, management did not provide FY17 guidance." (3/15/2017)
  • 5. Royal Bank of Canada analysts commented, "RUBI reported Q4 results a bit better than expected, but with a decidedly negative near-term outlook. However, the Board brought in a new non-executive CEO in Michael Barrett (who has a history of Ad Tech turnarounds, ending with sales) while Frank Addante remains Chairman. Remaining Sector Perform, lowering PT to $7." (3/15/2017)

Are investors shorting The Rubicon Project?

The Rubicon Project saw a decline in short interest during the month of May. As of May 15th, there was short interest totalling 1,486,303 shares, a decline of 32.5% from the April 28th total of 2,203,307 shares. Based on an average daily trading volume, of 1,038,053 shares, the days-to-cover ratio is presently 1.4 days. Approximately 3.9% of the shares of the stock are short sold.

Who are some of The Rubicon Project's key competitors?

Who owns The Rubicon Project stock?

The Rubicon Project's stock is owned by a number of of retail and institutional investors. Top institutional shareholders include Primecap Management Co. CA (4.72%), Divisar Capital Management LLC (3.69%), Vanguard Group Inc. (3.35%), Dimensional Fund Advisors LP (2.11%), AQR Capital Management LLC (1.90%) and Prescott Group Capital Management L.L.C. (1.71%). Company insiders that own The Rubicon Project stock include Brian W Copple, David Day, Frank Addante, Gregory R Raifman, Lisa L Troe and Todd L Tappin. View Institutional Ownership Trends for The Rubicon Project.

Who sold The Rubicon Project stock? Who is selling The Rubicon Project stock?

The Rubicon Project's stock was sold by a variety of institutional investors in the last quarter, including Primecap Management Co. CA, Teachers Advisors LLC, Bank of Montreal Can, AQR Capital Management LLC, Morgan Stanley, Menta Capital LLC, Geode Capital Management LLC and Renaissance Technologies LLC. View Insider Buying and Selling for The Rubicon Project.

Who bought The Rubicon Project stock? Who is buying The Rubicon Project stock?

The Rubicon Project's stock was acquired by a variety of institutional investors in the last quarter, including Divisar Capital Management LLC, Dimensional Fund Advisors LP, potrero capital research llc, Bogle Investment Management L P DE, Oxford Asset Management, LSV Asset Management, Spark Investment Management LLC and Soros Fund Management LLC. View Insider Buying and Selling for The Rubicon Project.

How do I buy The Rubicon Project stock?

Shares of The Rubicon Project can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

How much does a share of The Rubicon Project stock cost?

One share of The Rubicon Project stock can currently be purchased for approximately $5.03.

Analyst Ratings

Consensus Ratings for The Rubicon Project (NYSE:RUBI) (?)
Ratings Breakdown: 2 Sell Ratings, 13 Hold Ratings
Consensus Rating:Hold (Score: 1.87)
Consensus Price Target: $10.43 (107.39% upside)

Analysts' Ratings History for The Rubicon Project (NYSE:RUBI)
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
5/9/2017B. RileyReiterated RatingNeutral$5.50MediumView Rating Details
5/8/2017Jefferies Group LLCReiterated RatingHold$7.25LowView Rating Details
3/15/2017Cantor FitzgeraldReiterated RatingHold$6.50HighView Rating Details
3/15/2017Craig HallumDowngradeBuy -> Hold$8.00HighView Rating Details
3/15/2017Needham & Company LLCReiterated RatingHoldHighView Rating Details
3/15/2017Royal Bank of CanadaLower Price TargetSector Perform$12.00 -> $7.00HighView Rating Details
11/3/2016Albert Fried & CompanyDowngradeMarket Perform -> Underweight$8.00 -> $5.00N/AView Rating Details
11/3/2016StephensDowngradeOverweight -> Equal WeightN/AView Rating Details
9/13/2016Citigroup IncBoost Price TargetNeutral$17.00 -> $19.00N/AView Rating Details
9/12/2016Morgan StanleyDowngradeEqual Weight -> Underweight$8.00N/AView Rating Details
8/16/2016First AnalysisDowngradeOverweight -> Equal Weight$22.00 -> $10.50N/AView Rating Details
8/3/2016Boenning ScattergoodDowngradeOutperform -> NeutralN/AView Rating Details
8/3/2016Oppenheimer Holdings Inc.DowngradeOutperform -> Market PerformN/AView Rating Details
8/3/2016Raymond James Financial, Inc.DowngradeOutperform -> Market PerformN/AView Rating Details
8/3/2016SunTrust Banks, Inc.DowngradeBuy -> Neutral$19.00 -> $13.00N/AView Rating Details
2/8/2016Goldman Sachs Group IncLower Price TargetNeutral$18.00 -> $15.00N/AView Rating Details
(Data available from 5/26/2015 forward)


Earnings History for The Rubicon Project (NYSE:RUBI)
Earnings by Quarter for The Rubicon Project (NYSE:RUBI)
Earnings History by Quarter for The Rubicon Project (NYSE:RUBI)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
11/2/2016Q316$0.09$0.32$62.94 million$65.80 millionViewN/AView Earnings Details
8/2/2016Q216$0.10$0.17$63.76 million$65.10 millionViewListenView Earnings Details
5/3/2016Q116$0.03$0.05$59.32 million$69.20 millionViewListenView Earnings Details
2/23/2016Q415$0.33$0.72$77.99 million$94.00 millionViewListenView Earnings Details
10/27/2015Q315$0.04$0.23$64.03 million$64.30 millionViewListenView Earnings Details
7/28/2015Q215($0.20)$0.06$42.34 million$53.00 millionViewListenView Earnings Details
5/5/2015Q115($0.12)$0.02$34.80 million$37.20 millionViewN/AView Earnings Details
2/24/2015Q414$0.03$0.04$39.43 million$41.80 millionViewN/AView Earnings Details
10/23/2014Q314($0.17)$0.05$29.10 million$32.20 millionViewListenView Earnings Details
5/13/2014Q114($0.42)($0.15)$20.28 million$23.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for The Rubicon Project (NYSE:RUBI)
Current Year EPS Consensus Estimate: $-0.26 EPS
Next Year EPS Consensus Estimate: $-0.19 EPS


Dividend History for The Rubicon Project (NYSE:RUBI)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading and Institutional Ownership History for The Rubicon Project (NYSE:RUBI)
Insider Ownership Percentage: 16.50%
Institutional Ownership Percentage: 59.20%
Insider Trades by Quarter for The Rubicon Project (NYSE:RUBI)
Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)
Insider Trades by Quarter for The Rubicon Project (NYSE:RUBI)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
5/17/2016Todd L TappinCFOSell54,927$14.17$778,315.59View SEC Filing  
5/16/2016David DayCAOSell10,819$14.22$153,846.18View SEC Filing  
4/28/2016Todd L TappinCFOSell12,368$19.47$240,804.96View SEC Filing  
4/20/2016David DayCAOSell1,000$19.90$19,900.00View SEC Filing  
4/15/2016Lisa L TroeDirectorSell2,150$19.20$41,280.00View SEC Filing  
4/15/2016Todd L TappinCFOSell211,732$19.66$4,162,651.12View SEC Filing  
4/14/2016David DayCAOSell19,000$19.90$378,100.00View SEC Filing  
3/15/2016David DayCAOSell11,135$16.54$184,172.90View SEC Filing  
3/9/2016Todd L TappinCFOSell200,000$17.08$3,416,000.00View SEC Filing  
11/16/2015Brian W CoppleGeneral CounselSell2,800$14.69$41,132.00View SEC Filing  
11/16/2015David DayCAOSell2,400$14.74$35,376.00View SEC Filing  
11/16/2015Frank AddanteInsiderSell35,630$14.68$523,048.40View SEC Filing  
11/16/2015Gregory R RaifmanPresidentSell15,787$14.72$232,384.64View SEC Filing  
11/16/2015Todd L TappinCFOSell13,782$14.72$202,871.04View SEC Filing  
8/17/2015Gregory R RaifmanPresidentSell8,261$15.24$125,897.64View SEC Filing  
8/17/2015Todd L TappinCFOSell6,615$15.24$100,812.60View SEC Filing  
6/16/2015Frank AddanteInsiderSell12,000$16.76$201,120.00View SEC Filing  
6/10/2015Frank AddanteInsiderSell225,000$18.10$4,072,500.00View SEC Filing  
6/9/2015Frank AddanteInsiderSell114,485$18.07$2,068,743.95View SEC Filing  
6/2/2015Frank AddanteInsiderSell12,000$17.19$206,280.00View SEC Filing  
5/28/2015Frank AddanteInsiderSell12,000$17.14$205,680.00View SEC Filing  
5/21/2015Frank AddanteInsiderSell367,819$17.08$6,282,348.52View SEC Filing  
5/19/2015Frank AddanteInsiderSell301,694$17.03$5,137,848.82View SEC Filing  
5/18/2015Gregory R RaifmanPresidentSell39,292$17.22$676,608.24View SEC Filing  
5/18/2015Todd L TappinCFOSell39,361$17.22$677,796.42View SEC Filing  
5/15/2015Frank AddanteInsiderSell250,000$17.60$4,400,000.00View SEC Filing  
4/14/2015Frank AddanteInsiderSell38,999$16.78$654,403.22View SEC Filing  
4/7/2015Frank AddanteInsiderSell93,001$17.37$1,615,427.37View SEC Filing  
4/6/2015Frank AddanteInsiderSell34,096$17.26$588,496.96View SEC Filing  
3/3/2015Xii A Delaware L P MayfieldMajor ShareholderSell283,354$19.14$5,423,395.56View SEC Filing  
2/27/2015Xii A Delaware L P MayfieldMajor ShareholderSell241,725$19.07$4,609,695.75View SEC Filing  
2/17/2015Gregory R RaifmanPresidentSell7,031$16.09$113,128.79View SEC Filing  
2/17/2015Todd L TappinCFOSell5,625$16.09$90,506.25View SEC Filing  
10/9/2014Frank AddanteInsiderSell12,000$9.93$119,160.00View SEC Filing  
10/8/2014Frank AddanteInsiderSell6,000$9.96$59,760.00View SEC Filing  
10/2/2014Frank AddanteInsiderSell9,000$11.06$99,540.00View SEC Filing  
10/1/2014Frank AddanteInsiderSell3,000$11.46$34,380.00View SEC Filing  
4/7/2014Corp NewsMajor ShareholderSell849,776$15.00$12,746,640.00View SEC Filing  
(Data available from 1/1/2013 forward)


Headline Trends for The Rubicon Project (NYSE:RUBI)
Latest Headlines for The Rubicon Project (NYSE:RUBI)
DateHeadline logoThe Rubicon Project Inc (RUBI) Short Interest Update - May 25 at 7:28 PM logoThe Guardian crosses Rubicon Project with breach-of-contract lawsuit - May 19 at 8:14 PM logoB. Riley Reaffirms Neutral Rating for The Rubicon Project Inc (RUBI) - May 9 at 8:04 PM logoRubicon Project Selected by BT to Expand Digital Presence - May 9 at 10:43 AM logoThe Rubicon Project Inc (RUBI) Earns "Hold" Rating from Jefferies Group LLC - May 8 at 10:14 AM logoZacks: Brokerages Expect The Rubicon Project Inc (RUBI) Will Post Quarterly Sales of $48.01 Million - May 7 at 8:34 AM logo Analysts Anticipate The Rubicon Project Inc (RUBI) Will Post Earnings of -$0.16 Per Share - May 5 at 11:19 AM logoBRIEF-Rubicon Project reports Q1 revenue $46 million - May 5 at 12:56 AM logoThe Rubicon Project (RUBI) Q1 2017 Results - Earnings Call Transcript - May 5 at 12:56 AM logoRubicon Project to Present at the Needham Emerging Technology Conference and the IAB Programmatic Symposium - May 4 at 7:54 PM logoEdited Transcript of RUBI earnings conference call or presentation 3-May-17 8:30pm GMT - May 4 at 7:54 PM logoThe Rubicon Project's (RUBI) Neutral Rating Reaffirmed at B. Riley - May 4 at 2:36 PM logoThe Rubicon Project reports 1Q loss - May 3 at 7:37 PM logoThe Rubicon Project, Inc. 2017 Q1 - Results - Earnings Call Slides - May 3 at 7:20 PM logoRubicon Project Reports First Quarter 2017 Results - May 3 at 7:20 PM logoSomewhat Positive Media Coverage Somewhat Unlikely to Affect The Rubicon Project (RUBI) Share Price - May 3 at 1:03 AM logoThe Rubicon Project Inc (RUBI) Given Average Recommendation of "Hold" by Brokerages - May 1 at 9:18 PM logoHow These Application Software Stocks are Faring? -- Zendesk ... - PR Newswire (press release) - April 29 at 2:16 AM logoThe Rubicon Project (RUBI) Receiving Somewhat Favorable Media Coverage, Report Finds - April 28 at 1:17 PM logoThe Rubicon Project (RUBI) Getting Somewhat Positive Media Coverage, Report Shows - April 24 at 7:44 PM logoRubicon Project and TouchTunes Come Together to Automate Digital Jukebox Advertising for the First Time via Private Marketplace - April 24 at 11:45 AM logoThe Rubicon Project (RUBI) Earning Somewhat Favorable Press Coverage, Analysis Finds - April 20 at 10:35 PM logoRubicon Project to Announce First Quarter 2017 Financial Results on May 3, 2017 - April 20 at 7:43 PM logoThe Rubicon Project Inc (RUBI) Downgraded to D at TheStreet - April 19 at 9:24 PM logoThe Rubicon Project Inc (RUBI) Sees Significant Increase in Short Interest - April 18 at 7:18 AM logoSomewhat Critical Press Coverage Somewhat Unlikely to Impact The Rubicon Project (RUBI) Stock Price - April 17 at 7:25 PM logoThe Rubicon Project Inc (RUBI) Expected to Announce Quarterly Sales of $42.88 Million - April 16 at 8:58 AM logo-$0.38 Earnings Per Share Expected for The Rubicon Project Inc (RUBI) This Quarter - April 14 at 11:26 AM logoSomewhat Positive Media Coverage Extremely Likely to Effect The Rubicon Project (RUBI) Stock Price - April 13 at 10:04 AM logoRubicon Project Announces Early Successes from Video Header Bidding Beta Test - April 7 at 12:23 PM logoThe Rubicon Project Inc (RUBI) Given Average Rating of "Hold" by Brokerages - April 4 at 4:18 PM logoRUBICON ALERT: J&W Announces Investigation of The Rubicon Project, Inc.; Encourages Any Investor Who Suffered Losses to Contact the Firm - March 31 at 7:47 PM logoSHAREHOLDER ALERT: Lundin Law PC Announces an Investigation of The Rubicon Project, Inc. - March 31 at 7:47 PM logoLevi & Korsinsky announces it has commenced an investigation of The Rubicon Project, Inc. - March 31 at 12:55 AM logoINVESTOR ALERT: Law Offices of Howard G. Smith Commences Investigation on Behalf of The Rubicon Project, Inc. Investors - March 31 at 12:55 AM logoEQUITY ALERT: Khang & Khang LLP Announces an Investigation of The Rubicon Project, Inc. on Behalf of Investors - March 31 at 12:55 AM logoRobbins Arroyo LLP Is Investigating the Officers and Directors of The Rubicon Project, Inc. (RUBI) on Behalf of ... - Business Wire (press release) - March 30 at 7:54 PM logoSHAREHOLDER ALERT: Goldberg Law PC Announces an Investigation of The Rubicon Project, Inc. - Business Wire (press release) - March 30 at 7:54 PM logoTargetSpot Announces Programmatic Audio Buying & Targeting Capabilities - March 30 at 7:54 PM logoSHAREHOLDER ALERT: Bronstein, Gewirtz & Grossman, LLC Announces Investigation of The Rubicon Project, Inc. (RUBI) - March 30 at 7:54 PM logoSHAREHOLDER ALERT: Goldberg Law PC Announces an Investigation of The Rubicon Project, Inc. - March 30 at 7:54 PM logoSHAREHOLDER ALERT: Levi & Korsinsky, LLP Announces the Commencement of an Investigation Involving Possible Securities Fraud Violations by Certain Officers and Directors of The Rubicon Project, Inc. - March 30 at 7:54 PM logoIMPORTANT INVESTOR ALERT: Lundin Law PC Announces an Investigation of The Rubicon Project, Inc. - March 30 at 7:54 PM logoRobbins Arroyo LLP Is Investigating the Officers and Directors of The Rubicon Project, Inc. (RUBI) on Behalf of Shareholders - March 29 at 9:25 PM logoINVESTOR ALERT: Goldberg Law PC Announces an Investigation of The Rubicon Project, Inc. - March 29 at 9:25 PM logoThe Guardian is suing ad tech company Rubicon Project - March 28 at 9:33 AM logoThe Rubicon Project Inc (RUBI) Cut to "Hold" at Zacks Investment Research - March 27 at 10:15 AM logoPost Earnings Coverage as Rubicon Exceeded Quarterly Sales and Earnings Expectations - March 27 at 9:22 AM logoRubicon Project Grants Employment Inducement Equity Awards to New CEO - March 23 at 12:32 AM logoRUBICON PROJECT, INC. Files SEC form 8-K, Change in Directors or Principal Officers, Financial Statements and Exhibit - March 22 at 7:32 PM



The Rubicon Project (RUBI) Chart for Friday, May, 26, 2017

This page was last updated on 5/26/2017 by Staff