Boqii Holding Limited (NYSE: BQ) is a China-based pet-focused e-commerce and services platform that connects pet owners with a comprehensive range of products and care solutions. The company operates a direct-to-consumer online marketplace, offering pet food, accessories, healthcare products and lifestyle goods from both domestic and international brands. Through its website and mobile application, Boqii provides a streamlined shopping experience tailored to the needs of pet owners across China.
Beyond retail, Boqii integrates an ecosystem of pet-care services, including grooming, training, veterinary consultations and pet insurance. Leveraging partnerships with third-party logistics providers, the company offers same- and next-day delivery in major urban centers, while also developing offline community hubs and service centers. These facilities host pet health events, adoption fairs and educational workshops, reinforcing Boqii’s role as a one-stop resource for pet welfare and owner engagement.
Founded in 2018 and headquartered in Shanghai, Boqii completed its initial public offering on the New York Stock Exchange in July 2020. Since then, the company has expanded its footprint to serve tens of millions of registered users across more than 100 cities in mainland China. As the domestic pet industry continues to grow, Boqii is focused on enhancing its technology platform, broadening its service offerings and forging strategic partnerships to support the evolving needs of China’s pet-owning community.
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