Pineapple Financial (PAPL) Stock Price, News & Analysis

Company Overview

Pineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company provides mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers; and mortgage consultation services through field agents. It also operates MyPineapple, a technology platform that allows users to conduct their brokerage services. In addition, the company offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, it provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as permanent and whole life, critical illness, and credit insurance. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is based in North York, Canada.

Key Stats

• Today's Range: $0.09 to $0.09
• 50-Day Range: $0.09 to $0.22
• 52-Week Range: $0.07 to $1.31
• Volume: N/A
• Average Volume: 420,895 shs
• Market Capitalization: $753.26 thousand
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.00
• Consensus Rating: Buy

Pineapple Financial Stock Analysis - MarketRank™

Pineapple Financial scored higher than 61% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Pineapple Financial has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Pineapple Financial has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Pineapple Financial is -0.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Pineapple Financial is -0.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Pineapple Financial has a P/B Ratio of 0.45. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for PAPL.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Pineapple Financial does not currently pay a dividend.

Dividend Growth

Pineapple Financial does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for PAPL.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: N/A

News Sentiment

Pineapple Financial has a news sentiment score of 1.36. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.71 average news sentiment score of Finance companies.

Search Interest

Only 1 people have searched for PAPL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Pineapple Financial insiders have bought more of their company's stock than they have sold. Specifically, they have bought $11,850.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

44.90% of the stock of Pineapple Financial is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 0.25% of the stock of Pineapple Financial is held by institutions.

PAPL Stock Analysis - Frequently Asked Questions

How have PAPL shares performed this year?

Pineapple Financial's stock was trading at $0.5199 at the beginning of the year. Since then, PAPL shares have decreased by 83.6% and is now trading at $0.0855.

How do I buy shares of Pineapple Financial?

Shares of PAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Pineapple Financial own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Pineapple Financial investors own include Williams-Sonoma (WSM), Joby Aviation (JOBY), EHang (EH) and Axcella Health (AXLA).

Company Calendar

• Today: 7/04/2025
• Fiscal Year End: 8/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSEAMERICAN
• Sector: Finance
• Industry: Nondepository credit institutions
• Sub-Industry: Banking
• Current Symbol: NYSEAMERICAN:PAPL
• CIK: 1938109
• Web: gopineapple.com
• Phone: 416-669-2046
• Fax: N/A
• Employees: 55
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $5.00
• High Stock Price Target: $5.00
• Low Stock Price Target: $5.00
• Potential Upside/Downside: +5,748.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.55)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$4.10 million
• Net Margins: -129.35%
• Pretax Margin: -128.52%
• Return on Equity: -207.36%
• Return on Assets: -85.80%

Debt

• Debt-to-Equity Ratio: 0.65
• Current Ratio: 0.54
• Quick Ratio: 0.54

Sales & Book Value

• Annual Sales: $2.69 million
• Price / Sales: 0.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.19 per share
• Price / Book: 0.45

Miscellaneous

• Outstanding Shares: 8,810,000
• Free Float: 4,853,000
• Market Cap: $753.26 thousand
• Optionable: Not Optionable
• Beta: -0.49