Pineapple Financial (PAPL) Stock Price, News & Analysis

Company Overview

Pineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company provides mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers; and mortgage consultation services through field agents. It also operates MyPineapple, a technology platform that allows users to conduct their brokerage services. In addition, the company offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, it provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as permanent and whole life, critical illness, and credit insurance. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is based in North York, Canada.

Key Stats

• Today's Range: $5.72 to $5.91
• 50-Day Range: $2.82 to $7.09
• 52-Week Range: $0.20 to $16.60
• Volume: 39,956 shs
• Average Volume: 3.38 million shs
• Market Capitalization: $5.88 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $100.00
• Consensus Rating: Buy

Pineapple Financial Stock Analysis - MarketRank™

Pineapple Financial scored higher than 29% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Pineapple Financial has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Upside Potential

Pineapple Financial has a consensus price target of $100.00, representing about 1,600.7% upside from its current price of $5.88.

Amount of Analyst Coverage

Pineapple Financial has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Pineapple Financial is -0.63, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Pineapple Financial is -0.63, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Pineapple Financial has a P/B Ratio of 1.58. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.16% of the outstanding shares of Pineapple Financial have been sold short.

Short Interest Ratio / Days to Cover

Pineapple Financial has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Pineapple Financial has recently increased by 247.57%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Pineapple Financial does not currently pay a dividend.

Dividend Growth

Pineapple Financial does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.16% of the outstanding shares of Pineapple Financial have been sold short.

Short Interest Ratio / Days to Cover

Pineapple Financial has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Pineapple Financial has recently increased by 247.57%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: -0.50

News Sentiment

Pineapple Financial has a news sentiment score of -0.50. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.83 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Pineapple Financial this week, compared to 0 articles on an average week.

Search Interest

10 people have searched for PAPL on MarketBeat in the last 30 days. This is an increase of 25% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Pineapple Financial to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Pineapple Financial insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.88% of the stock of Pineapple Financial is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 0.25% of the stock of Pineapple Financial is held by institutions.

PAPL Stock Analysis - Frequently Asked Questions

How have PAPL shares performed this year?

Pineapple Financial's stock was trading at $10.3980 on January 1st, 2025. Since then, PAPL stock has decreased by 43.5% and is now trading at $5.88.

When did Pineapple Financial's stock split?

Shares of Pineapple Financial reverse split before market open on Monday, July 21st 2025.The 1-20 reverse split was announced on Monday, July 21st 2025. The number of shares owned by shareholders was adjusted after the closing bell on Monday, July 21st 2025. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

How do I buy shares of Pineapple Financial?

Shares of PAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Pineapple Financial own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Pineapple Financial investors own include Williams-Sonoma (WSM), Joby Aviation (JOBY), EHang (EH) and Axcella Health (AXLA).

Company Calendar

• Today: 10/02/2025
• Fiscal Year End: 8/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSEAMERICAN
• Sector: Finance
• Industry: Nondepository credit institutions
• Sub-Industry: Banking
• Current Symbol: NYSEAMERICAN:PAPL
• CIK: 1938109
• Web: gopineapple.com
• Phone: 416-669-2046
• Fax: N/A
• Employees: 55
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Pineapple Financial: $100.00
• High Price Target: $100.00
• Low Price Target: $100.00
• Potential Upside/Downside: +1,600.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.55)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$4.10 million
• Net Margins: -118.80%
• Pretax Margin: -117.99%
• Return on Equity: -346.03%
• Return on Assets: -83.62%

Debt

• Debt-to-Equity Ratio: 0.80
• Current Ratio: 0.58
• Quick Ratio: 0.58

Sales & Book Value

• Annual Sales: $2.69 million
• Price / Sales: 2.19
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $3.71 per share
• Price / Book: 1.58

Miscellaneous

• Outstanding Shares: 1,000,000
• Free Float: 855,000
• Market Cap: $5.88 million
• Optionable: Not Optionable
• Beta: 2.00