Vanguard Consumer Discretionary ETF (VCR) Institutional Ownership $394.75 +1.89 (+0.48%) As of 05/22/2026 04:10 PM Eastern Add Compare Share Share Ownership Stock AnalysisChartDividendHeadlinesHoldingsOwnershipRatingsShort InterestBuy This Stock Institutional Ownership Changes (13F Filings) for Vanguard Consumer Discretionary ETF (NYSEARCA:VCR)Number ofInstitutional Buyers(last 12 months)308TotalInstitutional Inflows(last 12 months)$15.07BNumber ofInstitutional Sellers(last 12 months)256TotalInstitutional Outflows(last 12 months)$396.09M Get VCR Insider Trade Alerts Want to know when executives and insiders are buying or selling Vanguard Consumer Discretionary ETF stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily. 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Skip Chart & View Institutional Buying and Selling Data VCR Institutional Buying and Selling by Quarter Vanguard Consumer Discretionary ETF Major Shareholders & Ownership History ExportReporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails5/22/2026WNY Asset Management LLC1,818$653K0.1%N/A0.012% 5/19/2026 Royal Fund Management LLC22,582$8.11M0.8%+258.8%0.145% 5/19/2026 Bank of America Corp DE1,554,750$558.20M0.0%+4.0%9.979% 5/19/2026 Centaurus Financial Inc.3,164$1.14M0.1%+3.8%0.020% 5/18/2026 EverSource Wealth Advisors LLC229$82K0.0%+53.7%0.001% 5/18/2026 Royal Bank of Canada68,075$24.44M0.0%-12.0%0.437% 5/16/2026 KCM Investment Advisors LLC86,486$31.05M1.0%+0.2%0.555% 5/16/2026 Quantinno Capital Management LP12,419$4.46M0.0%+34.4%0.080% 5/15/2026 Gateway Wealth Partners LLC783$281K0.0%N/A0.005% 5/15/2026 Waverly Advisors LLC3,126$1.12M0.0%+1.8%0.020% Get the Latest News and Ratings for VCR and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Vanguard Consumer Discretionary ETF and its competitors with MarketBeat's FREE daily newsletter. 5/14/2026 Lido Advisors LLC88,180$31.66M0.1%+6.2%0.566% 5/13/2026 Cetera Investment Advisers51,321$18.43M0.0%-12.5%0.329% 5/13/2026 First Trust Advisors LP904$325K0.0%-21.6%0.006% 5/8/2026 PNC Financial Services Group Inc.51,552$18.51M0.0%-12.5%0.331% 5/8/2026 One Charles Private Wealth Services LLC2,986$1.07M0.3%-8.4%0.019% 5/8/2026 Cassaday & Co Wealth Management LLC154$55K0.0%N/A0.001% 5/7/2026 Meeder Advisory Services Inc.640$230K0.0%-10.7%0.004% 5/7/2026 Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025% 5/7/2026 Eurizon Asset Management Hungary Ltd.2,500$898K1.0%N/A0.016% 5/7/2026 Hershey Financial Advisers LLC2,903$1.04M0.9%-36.2%0.019% 5/6/2026 FSA Advisors Inc.959$344K0.2%-3.4%0.006% 5/6/2026 Assetmark Inc.44,759$16.07M0.0%+72.0%0.287% 5/6/2026 Main Street Group LTD118$42K0.0%N/A0.001% 5/6/2026 Bessemer Group Inc.109$39K0.0%+541.2%0.001% 5/6/2026 Adaptive Financial Consulting LLC37,682$13.53M5.2%+5.3%0.242% 5/6/2026 Independent Financial Group LLC2,388$857K0.0%N/A0.015% 5/5/2026 Wealthfront Advisers LLC2,044$734K0.0%-8.2%0.013% 5/5/2026 Sanctuary Advisors LLC1,761$632K0.0%+7.8%0.011% 5/5/2026 Sigma Planning Corp1,798$646K0.0%-2.1%0.012% 5/5/2026 Nwam LLC744$267K0.0%+3.9%0.005% 5/5/2026 Avantax Planning Partners Inc.1,422$511K0.0%+60.3%0.009% 5/4/2026 Retirement Planning Group LLC12,708$4.56M0.1%+11.6%0.082% 5/4/2026 HBW Advisory Services LLC1,750$628K0.1%-19.1%0.011% 5/4/2026 NWF Advisory Services Inc.859$308K0.0%+18.8%0.006% 5/2/2026 Anchor Investment Management LLC10,800$3.88M0.3%+0.2%0.069% 5/2/2026 Carnegie Investment Counsel663$238K0.0%N/A0.004% 5/2/2026 Merrithew & Thorsten Inc19,244$6.91M6.5%-1.9%0.124% 5/1/2026 Castle Wealth Management LLC950$341K0.1%-9.5%0.006% 5/1/2026 Citizens Financial Group Inc. RI1,864$669K0.0%+7.9%0.012% 5/1/2026 Fifth Third Bancorp10,528$3.78M0.0%+110.2%0.068% One algorithm, 17 years, nearly 2,000% total returns (Ad)A physicist in Dublin claims his AI algorithm has beaten the market for 17 consecutive years - with nearly 2,000% total returns and only one losing year across two decades of crises. Porter Stansberry flew to Ireland to investigate the claim firsthand. The result is a new investigative documentary called 'Investigating Project Prophet,' available to stream now at no cost.Stream 'Investigating Project Prophet' free and see what they found4/30/2026 Financial Freedom LLC18,300$6.57M3.3%-0.2%0.117% 4/30/2026 Kestra Advisory Services LLC12,545$4.50M0.0%+2.0%0.081% 4/30/2026 KDK Private Wealth Management LLC1,479$531K0.5%+1.8%0.009% 4/29/2026 Southern Capital Services Inc. ADV21,825$7.84M5.0%+2.8%0.140% 4/29/2026 Axxcess Wealth Management LLC9,714$3.49M0.1%-5.4%0.062% 4/29/2026 Montag A & Associates Inc.2,172$780K0.0%-40.9%0.014% 4/29/2026 Fischer Financial Services Inc.6,465$2.32M0.8%+0.8%0.041% 4/28/2026 Kathmere Capital Management LLC1,151$413K0.0%N/A0.007% 4/28/2026 Whittier Trust Co.76$27K0.0%-91.5%0.000% 4/28/2026 Stephens Inc. AR4,889$1.76M0.0%+13.9%0.031% 4/28/2026 WBH Advisory Inc.8,492$3.07M0.2%+32.4%0.055% 4/27/2026 HB Wealth Management LLC5,731$2.06M0.0%+2.7%0.037% 4/27/2026 Turtle Creek Wealth Advisors LLC704$253K0.0%+18.3%0.005% 4/27/2026 Private Advisor Group LLC11,617$4.17M0.0%-7.0%0.075% 4/27/2026 Y Intercept Hong Kong Ltd724$260K0.0%N/A0.005% 4/25/2026 Keybank National Association OH2,627$943K0.0%+2.6%0.017% 4/25/2026 Clarity Wealth Advisors LLC6,325$2.27M0.5%-13.3%0.041% 4/24/2026 Capital Asset Advisory Services LLC8,411$3.34M0.1%+1.8%0.054% 4/24/2026 Bellevue Asset Management LLC3,598$1.29M0.6%-1.6%0.023% 4/24/2026 Essex Financial Services Inc.3,522$1.26M0.1%+0.9%0.023% 4/23/2026 Apollon Financial LLC15,991$5.74M0.8%-0.9%0.103% 4/23/2026 Apollon Wealth Management LLC797$286K0.0%-14.6%0.005% 4/22/2026 Ifrah Financial Services Inc.608$218K0.1%-38.6%0.004% 4/22/2026 Janney Montgomery Scott LLC77,735$27.91M0.1%+3.8%0.499% 4/22/2026 Beaumont Asset Management L.L.C.1,835$659K0.3%-20.1%0.012% 4/22/2026 Narus Financial Partners LLC1,100$395K0.1%+3.2%0.007% 4/21/2026 Christine Messmer PC3,567$1.28M0.8%-0.8%0.023% 4/21/2026 Penobscot Wealth Management654$235K0.1%+17.6%0.004% 4/21/2026 Triangle Securities Wealth Management12,028$4.32M1.0%-0.8%0.077% 4/21/2026 Dagco Inc.6,852$2.46M0.5%-6.7%0.044% 4/21/2026 Silver Oak Securities Incorporated621$223K0.0%-56.5%0.004% 4/20/2026 Global Financial Private Client LLC3,699$1.33M0.4%+2.2%0.024% 4/20/2026 First PREMIER Bank601$216K0.0%-9.8%0.004% 4/20/2026 Trust Co. of Oklahoma32,277$11.59M3.4%-1.6%0.207% 4/20/2026 RFG Advisory LLC2,969$1.07M0.0%+18.3%0.019% 4/20/2026 Brandywine Oak Private Wealth LLC625$224K0.0%-7.3%0.004% 4/18/2026 Vermillion Wealth Management Inc.145$52K0.0%-27.1%0.001% 4/17/2026 Krilogy Financial LLC557$217K0.0%-24.6%0.004% 4/17/2026 Signal Advisors Wealth LLC1,046$375K0.0%+14.3%0.007% 4/16/2026 MontVue Capital Management Inc.4,308$1.55M1.1%-1.1%0.028% 4/16/2026 Henrickson Nauta Wealth Advisors Inc.784$282K0.1%N/A0.005% 4/16/2026 Park National Corp OH14,806$5.32M0.2%-11.1%0.095% 3/17/2026 Rockefeller Capital Management L.P.83,667$32.96M0.1%-1.0%0.521% 3/13/2026 World Investment Advisors3,738$1.47M0.0%+129.0%0.023% 3/9/2026 Corient Private Wealth LLC19,233$7.58M0.0%+339.3%0.120% 3/9/2026 Auto Owners Insurance Co36,720,324$14.46B3.5%+45,402.3%228.502% 3/4/2026 SHP Wealth Management213$84K0.0%N/A0.001% 2/27/2026 Southern Capital Services Inc. ADV21,227$8.36M5.3%N/A0.132% 2/27/2026 Strategic Investment Solutions Inc. IL8,522$3.36M0.8%-15.4%0.053% 2/26/2026 Anchor Investment Management LLC10,774$4.24M0.3%+0.6%0.067% One algorithm, 17 years, nearly 2,000% total returns (Ad)A physicist in Dublin claims his AI algorithm has beaten the market for 17 consecutive years - with nearly 2,000% total returns and only one losing year across two decades of crises. Porter Stansberry flew to Ireland to investigate the claim firsthand. The result is a new investigative documentary called 'Investigating Project Prophet,' available to stream now at no cost.Stream 'Investigating Project Prophet' free and see what they found2/19/2026 Axxcess Wealth Management LLC10,268$4.05M0.0%-4.5%0.064% 2/19/2026 Corient Private Wealth LLC19,233$7.58M0.0%+339.3%0.120% 2/19/2026 Jacobs Equity LLC3,017$1.19M1.1%N/A0.019% 2/18/2026 Strive Financial Group LLC75$30K0.0%N/A0.000% 2/18/2026 Mercer Global Advisors Inc. ADV47,877$18.86M0.0%-18.5%0.298% 2/18/2026 Wealthspire Retirement LLC2,439$961K0.1%+1.2%0.015% 2/18/2026 Beacon Pointe Advisors LLC4,258$1.68M0.0%+60.4%0.026% 2/18/2026 EP Wealth Advisors LLC6,430$2.53M0.0%N/A0.040% 2/18/2026 NewEdge Advisors LLC6,948$2.74M0.0%+18.1%0.043% 2/18/2026 Hershey Financial Advisers LLC4,547$1.79M1.5%-3.6%0.028% VCR Institutional Ownership - Frequently Asked Questions Who are the largest shareholders of VCR shares? During the previous two years, 571 institutional investors and hedge funds held shares of Vanguard Consumer Discretionary ETF. The most heavily invested institutionals were Auto Owners Insurance Co ($14.46B), Bank of America Corp DE ($558.20M), JPMorgan Chase & Co. ($180.79M), Morgan Stanley ($154.46M), PGIM Custom Harvest LLC ($145.01M), Wells Fargo & Company MN ($136.96M), and Kingstone Capital Partners Texas LLC ($135.42M).Learn more on Vanguard Consumer Discretionary ETF's institutional investors. Which institutional investors have been buying Vanguard Consumer Discretionary ETF's stock? Of the 468 institutional investors that purchased Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Auto Owners Insurance Co ($36.67M), International Assets Investment Management LLC ($6.64M), Wealthfront Advisers LLC ($5.56M), Kingstone Capital Partners Texas LLC ($373.74K), Calton & Associates Inc. ($371.70K), Beacon Capital Management Inc. ($228.43K), and Raymond James Financial Inc. ($220.60K). How much institutional buying is happening at Vanguard Consumer Discretionary ETF? Institutional investors have bought a total of 38,339,186 shares in the last 24 months. This purchase volume represents approximately $15.07B in transactions. Which of Vanguard Consumer Discretionary ETF's major shareholders have been selling company stock? Of the 256 institutional investors that sold Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Northwestern Mutual Wealth Management Co. ($188.63K), Foundations Investment Advisors LLC ($76.52K), Beacon Capital Management Inc. ($75.52K), Ameriprise Financial Inc. ($70.86K), JPMorgan Chase & Co. ($59.25K), Envestnet Asset Management Inc. ($50.38K), and Goldman Sachs Group Inc. ($36.49K). How much institutional selling is happening at Vanguard Consumer Discretionary ETF? Institutional investors have sold a total of 1,034,934 shares in the last 24 months. This volume of shares sold represents approximately $396.09M in transactions. Related Companies FDIS Major Shareholders XHB Major Shareholders IYC Major Shareholders NAIL Major Shareholders ECON Major Shareholders RXI Major Shareholders RTH Major Shareholders RSPD Major Shareholders FXD Major Shareholders PEJ Major Shareholders This page (NYSEARCA:VCR) was last updated on 5/24/2026 by MarketBeat.com Staff. From Our PartnersHey, it's Jon Najarian. The SpaceX IPO is right around the corner. But I discovered Elon may have something BIGGER planned. 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