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Vanguard Consumer Discretionary ETF (VCR) Institutional Ownership

Vanguard Consumer Discretionary ETF logo
$376.51 +0.40 (+0.11%)
Closing price 10/13/2026 04:10 PM Eastern
Extended Trading
$376.54 +0.04 (+0.01%)
As of 10/13/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Institutional Ownership Changes (13F Filings) for Vanguard Consumer Discretionary ETF (NYSEARCA:VCR)

Number of
Institutional Buyers
(last 12 months)
266
Total
Institutional Inflows
(last 12 months)
$14.74B
Number of
Institutional Sellers
(last 12 months)
217
Total
Institutional Outflows
(last 12 months)
$315.59M
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VCR Institutional Buying and Selling by Quarter

Vanguard Consumer Discretionary ETF Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
10/14/2026Signal Advisors Wealth LLC1,049$383K0.0%-5.3%0.007%
10/13/2026First Financial Corp IN6,359$2.32M0.8%-12.6%0.041%
10/8/2026Farther Finance Advisors LLC2,479$904K0.0%-9.2%0.016%
10/8/2026Avidian Wealth Enterprises LLC589$215K0.0%-99.2%0.004%
10/7/2026Rhodes Investment Advisors Inc. ADV798$291K0.2%N/A0.005%
10/7/2026Kwmg LLC2,940$1.07M0.1%-7.1%0.019%
10/6/2026Bangor Savings Bank138$50K0.0%N/A0.001%
10/6/2026Bank of New Hampshire73$27K0.0%+386.7%0.000%
10/5/2026Park National Corp OH15,263$5.57M0.2%+1.7%0.099%
10/5/2026MassMutual Private Wealth & Trust FSB27,333$9.97M0.3%-4.0%0.177%
9/23/2026Envestnet Asset Management Inc.119,582$47.43M0.0%-2.2%0.776%
9/15/2026Anchor Investment Management LLC11,259$4.47M0.3%+4.3%0.072%
9/11/2026Bullseye Investment Management LLC83$33K0.0%N/A0.001%
9/9/2026Integrated Wealth Concepts LLC6,874$2.73M0.0%-0.9%0.044%
9/9/2026RFG Advisory LLC2,457$975K0.0%-17.2%0.016%
9/9/2026NewEdge Advisors LLC6,841$2.71M0.0%-4.2%0.044%
9/9/2026IFP Advisors Inc1,283$509K0.0%-2.7%0.008%
9/9/2026Baird Financial Group Inc.545$216K0.0%-24.5%0.003%
9/9/2026One Charles Private Wealth Services LLC3,090$1.23M0.3%+3.5%0.020%
8/27/2026Corient Private Wealth LP19,140$7.59M0.0%+0.6%0.122%
8/23/2026Ameritas Advisory Services LLC70,445$27.94M0.6%+45.5%0.448%
8/23/2026Nvest Financial LLC2,145$851K0.3%+14.6%0.014%
8/22/2026Compass Financial Management LLC235$94K0.0%N/A0.001%
8/22/2026Outlook Capital Management LLC260$103K0.0%N/A0.002%
8/22/2026Timbuktu Capital Management LLC524$208K0.3%N/A0.003%
8/22/2026Syon Capital LLC6,758$2.68M0.1%+15.7%0.043%
8/22/2026TD Waterhouse Canada Inc.7,122$2.84M0.0%-0.4%0.045%
8/22/2026Concurrent Investment Advisors LLC16,298$6.46M0.1%+0.2%0.104%
8/21/2026Strengthening Families & Communities LLC28,055$11.13M2.6%+1.4%0.179%
8/20/2026First PREMIER Bank634$251K0.0%+5.5%0.004%
8/20/2026Nwam LLC819$325K0.0%+10.1%0.005%
8/20/2026Strategic Advisors LLC1,186$470K0.1%-21.8%0.008%
8/15/2026First Bancorp Inc ME5,035$2.00M0.8%N/A0.032%
8/12/2026Compass Financial Management LLC235$94K0.0%N/A0.001%
7/10/2026Abound Wealth Management162$64K0.0%-15.6%0.001%
7/10/2026Dagco Inc.6,687$2.65M0.5%-2.4%0.043%
7/10/2026Sherman Wealth Management LLC1,020$405K0.3%-38.6%0.006%
7/10/2026Wealthcare Advisory Partners LLC3,309$1.31M0.0%-17.0%0.021%
7/9/2026Agate Pass Investment Management LLC528$209K0.1%-20.1%0.003%
7/9/2026Valeo Financial Advisors LLC1,432$568K0.0%-12.2%0.009%
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7/8/2026Strategic Investment Solutions Inc. IL7,162$2.84M0.6%-11.4%0.046%
7/8/2026Kwmg LLC3,165$1.26M0.1%-16.7%0.020%
7/8/2026Evanson Financial LLC4,392$1.74M0.1%N/A0.028%
7/7/2026M.E. Allison & CO. Inc.526$209K0.1%N/A0.003%
7/7/2026Dynamic Advisor Solutions LLC700$278K0.0%N/A0.004%
7/7/2026First Financial Corp IN7,277$2.89M1.0%-3.4%0.046%
7/6/2026Hobart Private Capital LLC30,183$11.97M2.1%+4.4%0.192%
7/2/2026MassMutual Private Wealth & Trust FSB28,470$11.29M0.3%-2.2%0.181%
7/2/2026 CX Institutional883$350K0.0%-9.3%0.006%
6/12/2026S&A Financial Services Inc.1,969$707K0.5%N/A0.013%
6/9/2026Robinswood Financial LLC129$46K0.1%N/A0.001%
6/3/2026Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025%
6/3/2026NewEdge Advisors LLC7,140$2.56M0.0%+2.8%0.046%
5/28/2026Blue Fin Capital Inc.1,042$374K0.1%+13.9%0.007%
5/28/2026Maripau Wealth Management LLC949$341K0.1%+18.3%0.006%
5/26/2026Glenmede Trust Co. NA3,349$1.20M0.0%-38.5%0.021%
5/22/2026WNY Asset Management LLC1,818$653K0.1%N/A0.012%
5/19/2026Royal Fund Management LLC22,582$8.11M0.8%+258.8%0.145%
5/19/2026Bank of America Corp DE1,554,750$558.20M0.0%+4.0%9.979%
5/19/2026Centaurus Financial Inc.3,164$1.14M0.1%+3.8%0.020%
5/18/2026EverSource Wealth Advisors LLC229$82K0.0%+53.7%0.001%
5/18/2026Royal Bank of Canada68,075$24.44M0.0%-12.0%0.437%
5/16/2026KCM Investment Advisors LLC86,486$31.05M1.0%+0.2%0.555%
5/16/2026Quantinno Capital Management LP12,419$4.46M0.0%+34.4%0.080%
5/15/2026Gateway Wealth Partners LLC783$281K0.0%N/A0.005%
5/15/2026Waverly Advisors LLC3,126$1.12M0.0%+1.8%0.020%
5/14/2026Lido Advisors LLC88,180$31.66M0.1%+6.2%0.566%
5/13/2026Cetera Investment Advisers51,321$18.43M0.0%-12.5%0.329%
5/13/2026First Trust Advisors LP904$325K0.0%-21.6%0.006%
5/8/2026PNC Financial Services Group Inc.51,552$18.51M0.0%-12.5%0.331%
5/8/2026One Charles Private Wealth Services LLC2,986$1.07M0.3%-8.4%0.019%
5/8/2026Cassaday & Co Wealth Management LLC154$55K0.0%N/A0.001%
5/7/2026Meeder Advisory Services Inc.640$230K0.0%-10.7%0.004%
5/7/2026Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025%
5/7/2026Eurizon Asset Management Hungary Ltd.2,500$898K1.0%N/A0.016%
5/7/2026Hershey Financial Advisers LLC2,903$1.04M0.9%-36.2%0.019%
5/6/2026FSA Advisors Inc.959$344K0.2%-3.4%0.006%
5/6/2026Assetmark Inc.44,759$16.07M0.0%+72.0%0.287%
5/6/2026Main Street Group LTD118$42K0.0%N/A0.001%
5/6/2026Bessemer Group Inc.109$39K0.0%+541.2%0.001%
5/6/2026Adaptive Financial Consulting LLC37,682$13.53M5.2%+5.3%0.242%
5/6/2026Independent Financial Group LLC2,388$857K0.0%N/A0.015%
5/5/2026Wealthfront Advisers LLC2,044$734K0.0%-8.2%0.013%
5/5/2026Sanctuary Advisors LLC1,761$632K0.0%+7.8%0.011%
5/5/2026Sigma Planning Corp1,798$646K0.0%-2.1%0.012%
5/5/2026Nwam LLC744$267K0.0%+3.9%0.005%
5/5/2026Avantax Planning Partners Inc.1,422$511K0.0%+60.3%0.009%
5/4/2026Retirement Planning Group LLC12,708$4.56M0.1%+11.6%0.082%
5/4/2026HBW Advisory Services LLC1,750$628K0.1%-19.1%0.011%
5/4/2026NWF Advisory Services Inc.859$308K0.0%+18.8%0.006%
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5/2/2026Anchor Investment Management LLC10,800$3.88M0.3%+0.2%0.069%
5/2/2026Carnegie Investment Counsel663$238K0.0%N/A0.004%
5/2/2026Merrithew & Thorsten Inc19,244$6.91M6.5%-1.9%0.124%
5/1/2026Castle Wealth Management LLC950$341K0.1%-9.5%0.006%
5/1/2026Citizens Financial Group Inc. RI1,864$669K0.0%+7.9%0.012%
5/1/2026Fifth Third Bancorp10,528$3.78M0.0%+110.2%0.068%
4/30/2026Financial Freedom LLC18,300$6.57M3.3%-0.2%0.117%
4/30/2026Kestra Advisory Services LLC12,545$4.50M0.0%+2.0%0.081%
4/30/2026KDK Private Wealth Management LLC1,479$531K0.5%+1.8%0.009%
4/29/2026Southern Capital Services Inc. ADV21,825$7.84M5.0%+2.8%0.140%


VCR Institutional Ownership - Frequently Asked Questions

During the previous two years, 564 institutional investors and hedge funds held shares of Vanguard Consumer Discretionary ETF. The most heavily invested institutionals were Auto Owners Insurance Co ($14.46B), Bank of America Corp DE ($558.20M), JPMorgan Chase & Co. ($180.79M), Morgan Stanley ($154.46M), PGIM Custom Harvest LLC ($145.01M), Wells Fargo & Company MN ($136.96M), and Kingstone Capital Partners Texas LLC ($135.42M).Learn more on Vanguard Consumer Discretionary ETF's institutional investors.

Of the 459 institutional investors that purchased Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Auto Owners Insurance Co ($36.67M), International Assets Investment Management LLC ($6.64M), Wealthfront Advisers LLC ($5.56M), Kingstone Capital Partners Texas LLC ($373.74K), Calton & Associates Inc. ($371.70K), Beacon Capital Management Inc. ($228.43K), and Raymond James Financial Inc. ($220.60K).

Institutional investors have bought a total of 37,429,406 shares in the last 24 months. This purchase volume represents approximately $14.74B in transactions.

Of the 216 institutional investors that sold Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Northwestern Mutual Wealth Management Co. ($188.63K), Foundations Investment Advisors LLC ($76.52K), Beacon Capital Management Inc. ($75.52K), Ameriprise Financial Inc. ($70.86K), Avidian Wealth Enterprises LLC ($68.81K), JPMorgan Chase & Co. ($21.03K), and UBS Group AG ($20.54K).

Institutional investors have sold a total of 808,094 shares in the last 24 months. This volume of shares sold represents approximately $315.56M in transactions.


Related Companies

Institutional ownership data for NYSEARCA:VCR is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 10/14/2026. New 13F filings are added each quarter as they're published.
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