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Vanguard Consumer Discretionary ETF (VCR) Institutional Ownership

Vanguard Consumer Discretionary ETF logo
$392.20 +6.14 (+1.59%)
As of 11:32 AM Eastern
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Institutional Ownership Changes (13F Filings) for Vanguard Consumer Discretionary ETF (NYSEARCA:VCR)

Number of
Institutional Buyers
(last 12 months)
268
Total
Institutional Inflows
(last 12 months)
$14.83B
Number of
Institutional Sellers
(last 12 months)
214
Total
Institutional Outflows
(last 12 months)
$289.63M
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VCR Institutional Buying and Selling by Quarter

Vanguard Consumer Discretionary ETF Major Shareholders & Ownership History

Export
Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/27/2026 Corient Private Wealth LP19,140$7.59M0.0%+0.6%0.122%
8/23/2026 Ameritas Advisory Services LLC70,445$27.94M0.6%+45.5%0.448%
8/23/2026 Nvest Financial LLC2,145$851K0.3%+14.6%0.014%
8/22/2026 Compass Financial Management LLC235$94K0.0%N/A0.001%
8/22/2026 Outlook Capital Management LLC260$103K0.0%N/A0.002%
8/22/2026 Timbuktu Capital Management LLC524$208K0.3%N/A0.003%
8/22/2026 Syon Capital LLC6,758$2.68M0.1%+15.7%0.043%
8/22/2026 TD Waterhouse Canada Inc.7,122$2.84M0.0%-0.4%0.045%
8/22/2026 Concurrent Investment Advisors LLC16,298$6.46M0.1%+0.2%0.104%
8/21/2026 Strengthening Families & Communities LLC28,055$11.13M2.6%+1.4%0.179%
8/20/2026 First PREMIER Bank634$251K0.0%+5.5%0.004%
8/20/2026 Nwam LLC819$325K0.0%+10.1%0.005%
8/20/2026 Strategic Advisors LLC1,186$470K0.1%-21.8%0.008%
8/15/2026 First Bancorp Inc ME5,035$2.00M0.8%N/A0.032%
8/12/2026 Compass Financial Management LLC235$94K0.0%N/A0.001%
7/10/2026 Abound Wealth Management162$64K0.0%-15.6%0.001%
7/10/2026 Dagco Inc.6,687$2.65M0.5%-2.4%0.043%
7/10/2026 Sherman Wealth Management LLC1,020$405K0.3%-38.6%0.006%
7/10/2026 Wealthcare Advisory Partners LLC3,309$1.31M0.0%-17.0%0.021%
7/9/2026 Agate Pass Investment Management LLC528$209K0.1%-20.1%0.003%
7/9/2026 Valeo Financial Advisors LLC1,432$568K0.0%-12.2%0.009%
7/8/2026 Strategic Investment Solutions Inc. IL7,162$2.84M0.6%-11.4%0.046%
7/8/2026 Kwmg LLC3,165$1.26M0.1%-16.7%0.020%
7/8/2026 Evanson Financial LLC4,392$1.74M0.1%N/A0.028%
7/7/2026 M.E. Allison & CO. Inc.526$209K0.1%N/A0.003%
7/7/2026 Dynamic Advisor Solutions LLC700$278K0.0%N/A0.004%
7/7/2026 First Financial Corp IN7,277$2.89M1.0%-3.4%0.046%
7/6/2026 Hobart Private Capital LLC30,183$11.97M2.1%+4.4%0.192%
7/2/2026 MassMutual Private Wealth & Trust FSB28,470$11.29M0.3%-2.2%0.181%
7/2/2026 CX Institutional883$350K0.0%-9.3%0.006%
6/12/2026 S&A Financial Services Inc.1,969$707K0.5%N/A0.013%
6/9/2026 Robinswood Financial LLC129$46K0.1%N/A0.001%
6/3/2026 Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025%
6/3/2026 NewEdge Advisors LLC7,140$2.56M0.0%+2.8%0.046%
5/28/2026 Blue Fin Capital Inc.1,042$374K0.1%+13.9%0.007%
5/28/2026 Maripau Wealth Management LLC949$341K0.1%+18.3%0.006%
5/26/2026 Glenmede Trust Co. NA3,349$1.20M0.0%-38.5%0.021%
5/22/2026 WNY Asset Management LLC1,818$653K0.1%N/A0.012%
5/19/2026 Royal Fund Management LLC22,582$8.11M0.8%+258.8%0.145%
5/19/2026 Bank of America Corp DE1,554,750$558.20M0.0%+4.0%9.979%
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5/19/2026 Centaurus Financial Inc.3,164$1.14M0.1%+3.8%0.020%
5/18/2026 EverSource Wealth Advisors LLC229$82K0.0%+53.7%0.001%
5/18/2026 Royal Bank of Canada68,075$24.44M0.0%-12.0%0.437%
5/16/2026 KCM Investment Advisors LLC86,486$31.05M1.0%+0.2%0.555%
5/16/2026 Quantinno Capital Management LP12,419$4.46M0.0%+34.4%0.080%
5/15/2026 Gateway Wealth Partners LLC783$281K0.0%N/A0.005%
5/15/2026 Waverly Advisors LLC3,126$1.12M0.0%+1.8%0.020%
5/14/2026 Lido Advisors LLC88,180$31.66M0.1%+6.2%0.566%
5/13/2026 Cetera Investment Advisers51,321$18.43M0.0%-12.5%0.329%
5/13/2026 First Trust Advisors LP904$325K0.0%-21.6%0.006%
5/8/2026 PNC Financial Services Group Inc.51,552$18.51M0.0%-12.5%0.331%
5/8/2026 One Charles Private Wealth Services LLC2,986$1.07M0.3%-8.4%0.019%
5/8/2026 Cassaday & Co Wealth Management LLC154$55K0.0%N/A0.001%
5/7/2026 Meeder Advisory Services Inc.640$230K0.0%-10.7%0.004%
5/7/2026 Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025%
5/7/2026 Eurizon Asset Management Hungary Ltd.2,500$898K1.0%N/A0.016%
5/7/2026 Hershey Financial Advisers LLC2,903$1.04M0.9%-36.2%0.019%
5/6/2026 FSA Advisors Inc.959$344K0.2%-3.4%0.006%
5/6/2026 Assetmark Inc.44,759$16.07M0.0%+72.0%0.287%
5/6/2026 Main Street Group LTD118$42K0.0%N/A0.001%
5/6/2026 Bessemer Group Inc.109$39K0.0%+541.2%0.001%
5/6/2026 Adaptive Financial Consulting LLC37,682$13.53M5.2%+5.3%0.242%
5/6/2026 Independent Financial Group LLC2,388$857K0.0%N/A0.015%
5/5/2026 Wealthfront Advisers LLC2,044$734K0.0%-8.2%0.013%
5/5/2026 Sanctuary Advisors LLC1,761$632K0.0%+7.8%0.011%
5/5/2026 Sigma Planning Corp1,798$646K0.0%-2.1%0.012%
5/5/2026 Nwam LLC744$267K0.0%+3.9%0.005%
5/5/2026 Avantax Planning Partners Inc.1,422$511K0.0%+60.3%0.009%
5/4/2026 Retirement Planning Group LLC12,708$4.56M0.1%+11.6%0.082%
5/4/2026 HBW Advisory Services LLC1,750$628K0.1%-19.1%0.011%
5/4/2026 NWF Advisory Services Inc.859$308K0.0%+18.8%0.006%
5/2/2026Anchor Investment Management LLC10,800$3.88M0.3%+0.2%0.069%
5/2/2026 Carnegie Investment Counsel663$238K0.0%N/A0.004%
5/2/2026 Merrithew & Thorsten Inc19,244$6.91M6.5%-1.9%0.124%
5/1/2026 Castle Wealth Management LLC950$341K0.1%-9.5%0.006%
5/1/2026 Citizens Financial Group Inc. RI1,864$669K0.0%+7.9%0.012%
5/1/2026 Fifth Third Bancorp10,528$3.78M0.0%+110.2%0.068%
4/30/2026 Financial Freedom LLC18,300$6.57M3.3%-0.2%0.117%
4/30/2026 Kestra Advisory Services LLC12,545$4.50M0.0%+2.0%0.081%
4/30/2026 KDK Private Wealth Management LLC1,479$531K0.5%+1.8%0.009%
4/29/2026 Southern Capital Services Inc. ADV21,825$7.84M5.0%+2.8%0.140%
4/29/2026 Axxcess Wealth Management LLC9,714$3.49M0.1%-5.4%0.062%
4/29/2026 Montag A & Associates Inc.2,172$780K0.0%-40.9%0.014%
4/29/2026 Fischer Financial Services Inc.6,465$2.32M0.8%+0.8%0.041%
4/28/2026 Kathmere Capital Management LLC1,151$413K0.0%N/A0.007%
4/28/2026 Whittier Trust Co.76$27K0.0%-91.5%0.000%
4/28/2026 Stephens Inc. AR4,889$1.76M0.0%+13.9%0.031%
4/28/2026 WBH Advisory Inc.8,492$3.07M0.2%+32.4%0.055%
4/27/2026 HB Wealth Management LLC5,731$2.06M0.0%+2.7%0.037%
4/27/2026 Turtle Creek Wealth Advisors LLC704$253K0.0%+18.3%0.005%
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4/27/2026 Private Advisor Group LLC11,617$4.17M0.0%-7.0%0.075%
4/27/2026 Y Intercept Hong Kong Ltd724$260K0.0%N/A0.005%
4/25/2026 Keybank National Association OH2,627$943K0.0%+2.6%0.017%
4/25/2026 Clarity Wealth Advisors LLC6,325$2.27M0.5%-13.3%0.041%
4/24/2026 Capital Asset Advisory Services LLC8,411$3.34M0.1%+1.8%0.054%
4/24/2026 Bellevue Asset Management LLC3,598$1.29M0.6%-1.6%0.023%
4/24/2026 Essex Financial Services Inc.3,522$1.26M0.1%+0.9%0.023%
4/23/2026 Apollon Financial LLC15,991$5.74M0.8%-0.9%0.103%
4/23/2026 Apollon Wealth Management LLC797$286K0.0%-14.6%0.005%
4/22/2026 Ifrah Financial Services Inc.608$218K0.1%-38.6%0.004%


VCR Institutional Ownership - Frequently Asked Questions

During the previous two years, 563 institutional investors and hedge funds held shares of Vanguard Consumer Discretionary ETF. The most heavily invested institutionals were Auto Owners Insurance Co ($14.46B), Bank of America Corp DE ($558.20M), JPMorgan Chase & Co. ($180.79M), Morgan Stanley ($154.46M), PGIM Custom Harvest LLC ($145.01M), Wells Fargo & Company MN ($136.96M), and Kingstone Capital Partners Texas LLC ($135.42M).Learn more on Vanguard Consumer Discretionary ETF's institutional investors.

Of the 459 institutional investors that purchased Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Auto Owners Insurance Co ($36.67M), International Assets Investment Management LLC ($6.64M), Wealthfront Advisers LLC ($5.56M), Kingstone Capital Partners Texas LLC ($373.74K), Calton & Associates Inc. ($371.70K), Beacon Capital Management Inc. ($228.43K), and Raymond James Financial Inc. ($220.60K).

Institutional investors have bought a total of 37,664,136 shares in the last 24 months. This purchase volume represents approximately $14.83B in transactions.

Of the 214 institutional investors that sold Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Northwestern Mutual Wealth Management Co. ($188.63K), Foundations Investment Advisors LLC ($76.52K), Beacon Capital Management Inc. ($75.52K), Ameriprise Financial Inc. ($70.86K), JPMorgan Chase & Co. ($21.03K), UBS Group AG ($20.54K), and Bank of America Corp DE ($18.69K).

Institutional investors have sold a total of 736,975 shares in the last 24 months. This volume of shares sold represents approximately $289.63M in transactions.


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Institutional ownership data for NYSEARCA:VCR is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 8/27/2026. New 13F filings are added each quarter as they're published.
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