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Vanguard Consumer Discretionary ETF (VCR) Institutional Ownership

Vanguard Consumer Discretionary ETF logo
$372.01 +1.98 (+0.54%)
As of 07/24/2026 04:10 PM Eastern
Compare

Institutional Ownership Changes (13F Filings) for Vanguard Consumer Discretionary ETF (NYSEARCA:VCR)

Number of
Institutional Buyers
(last 12 months)
294
Total
Institutional Inflows
(last 12 months)
$14.91B
Number of
Institutional Sellers
(last 12 months)
245
Total
Institutional Outflows
(last 12 months)
$368.28M
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VCR Institutional Buying and Selling by Quarter

Vanguard Consumer Discretionary ETF Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
7/10/2026 Abound Wealth Management162$64K0.0%-15.6%0.001%
7/10/2026 Dagco Inc.6,687$2.65M0.5%-2.4%0.043%
7/10/2026 Sherman Wealth Management LLC1,020$405K0.3%-38.6%0.006%
7/10/2026 Wealthcare Advisory Partners LLC3,309$1.31M0.0%-17.0%0.021%
7/9/2026 Agate Pass Investment Management LLC528$209K0.1%-20.1%0.003%
7/9/2026 Valeo Financial Advisors LLC1,432$568K0.0%-12.2%0.009%
7/8/2026 Strategic Investment Solutions Inc. IL7,162$2.84M0.6%-11.4%0.046%
7/8/2026 Kwmg LLC3,165$1.26M0.1%-16.7%0.020%
7/8/2026 Evanson Financial LLC4,392$1.74M0.1%N/A0.028%
7/7/2026 M.E. Allison & CO. Inc.526$209K0.1%N/A0.003%
7/7/2026 Dynamic Advisor Solutions LLC700$278K0.0%N/A0.004%
7/7/2026 First Financial Corp IN7,277$2.89M1.0%-3.4%0.046%
7/6/2026 Hobart Private Capital LLC30,183$11.97M2.1%+4.4%0.192%
7/2/2026 MassMutual Private Wealth & Trust FSB28,470$11.29M0.3%-2.2%0.181%
7/2/2026 CX Institutional883$350K0.0%-9.3%0.006%
6/12/2026S&A Financial Services Inc.1,969$707K0.5%N/A0.013%
6/9/2026 Robinswood Financial LLC129$46K0.1%N/A0.001%
6/3/2026Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025%
6/3/2026NewEdge Advisors LLC7,140$2.56M0.0%+2.8%0.046%
5/28/2026Blue Fin Capital Inc.1,042$374K0.1%+13.9%0.007%
5/28/2026Maripau Wealth Management LLC949$341K0.1%+18.3%0.006%
5/26/2026Glenmede Trust Co. NA3,349$1.20M0.0%-38.5%0.021%
5/22/2026WNY Asset Management LLC1,818$653K0.1%N/A0.012%
5/19/2026 Royal Fund Management LLC22,582$8.11M0.8%+258.8%0.145%
5/19/2026Bank of America Corp DE1,554,750$558.20M0.0%+4.0%9.979%
5/19/2026Centaurus Financial Inc.3,164$1.14M0.1%+3.8%0.020%
5/18/2026EverSource Wealth Advisors LLC229$82K0.0%+53.7%0.001%
5/18/2026Royal Bank of Canada68,075$24.44M0.0%-12.0%0.437%
5/16/2026KCM Investment Advisors LLC86,486$31.05M1.0%+0.2%0.555%
5/16/2026Quantinno Capital Management LP12,419$4.46M0.0%+34.4%0.080%
5/15/2026Gateway Wealth Partners LLC783$281K0.0%N/A0.005%
5/15/2026Waverly Advisors LLC3,126$1.12M0.0%+1.8%0.020%
5/14/2026Lido Advisors LLC88,180$31.66M0.1%+6.2%0.566%
5/13/2026Cetera Investment Advisers51,321$18.43M0.0%-12.5%0.329%
5/13/2026First Trust Advisors LP904$325K0.0%-21.6%0.006%
5/8/2026PNC Financial Services Group Inc.51,552$18.51M0.0%-12.5%0.331%
5/8/2026 One Charles Private Wealth Services LLC2,986$1.07M0.3%-8.4%0.019%
5/8/2026Cassaday & Co Wealth Management LLC154$55K0.0%N/A0.001%
5/7/2026Meeder Advisory Services Inc.640$230K0.0%-10.7%0.004%
5/7/2026Parallel Advisors LLC3,850$1.38M0.0%+10.5%0.025%
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5/7/2026Eurizon Asset Management Hungary Ltd.2,500$898K1.0%N/A0.016%
5/7/2026Hershey Financial Advisers LLC2,903$1.04M0.9%-36.2%0.019%
5/6/2026FSA Advisors Inc.959$344K0.2%-3.4%0.006%
5/6/2026Assetmark Inc.44,759$16.07M0.0%+72.0%0.287%
5/6/2026 Main Street Group LTD118$42K0.0%N/A0.001%
5/6/2026Bessemer Group Inc.109$39K0.0%+541.2%0.001%
5/6/2026Adaptive Financial Consulting LLC37,682$13.53M5.2%+5.3%0.242%
5/6/2026 Independent Financial Group LLC2,388$857K0.0%N/A0.015%
5/5/2026Wealthfront Advisers LLC2,044$734K0.0%-8.2%0.013%
5/5/2026Sanctuary Advisors LLC1,761$632K0.0%+7.8%0.011%
5/5/2026Sigma Planning Corp1,798$646K0.0%-2.1%0.012%
5/5/2026 Nwam LLC744$267K0.0%+3.9%0.005%
5/5/2026Avantax Planning Partners Inc.1,422$511K0.0%+60.3%0.009%
5/4/2026Retirement Planning Group LLC12,708$4.56M0.1%+11.6%0.082%
5/4/2026 HBW Advisory Services LLC1,750$628K0.1%-19.1%0.011%
5/4/2026NWF Advisory Services Inc.859$308K0.0%+18.8%0.006%
5/2/2026Anchor Investment Management LLC10,800$3.88M0.3%+0.2%0.069%
5/2/2026Carnegie Investment Counsel663$238K0.0%N/A0.004%
5/2/2026Merrithew & Thorsten Inc19,244$6.91M6.5%-1.9%0.124%
5/1/2026Castle Wealth Management LLC950$341K0.1%-9.5%0.006%
5/1/2026Citizens Financial Group Inc. RI1,864$669K0.0%+7.9%0.012%
5/1/2026Fifth Third Bancorp10,528$3.78M0.0%+110.2%0.068%
4/30/2026Financial Freedom LLC18,300$6.57M3.3%-0.2%0.117%
4/30/2026Kestra Advisory Services LLC12,545$4.50M0.0%+2.0%0.081%
4/30/2026KDK Private Wealth Management LLC1,479$531K0.5%+1.8%0.009%
4/29/2026 Southern Capital Services Inc. ADV21,825$7.84M5.0%+2.8%0.140%
4/29/2026Axxcess Wealth Management LLC9,714$3.49M0.1%-5.4%0.062%
4/29/2026Montag A & Associates Inc.2,172$780K0.0%-40.9%0.014%
4/29/2026Fischer Financial Services Inc.6,465$2.32M0.8%+0.8%0.041%
4/28/2026Kathmere Capital Management LLC1,151$413K0.0%N/A0.007%
4/28/2026Whittier Trust Co.76$27K0.0%-91.5%0.000%
4/28/2026Stephens Inc. AR4,889$1.76M0.0%+13.9%0.031%
4/28/2026WBH Advisory Inc.8,492$3.07M0.2%+32.4%0.055%
4/27/2026HB Wealth Management LLC5,731$2.06M0.0%+2.7%0.037%
4/27/2026Turtle Creek Wealth Advisors LLC704$253K0.0%+18.3%0.005%
4/27/2026Private Advisor Group LLC11,617$4.17M0.0%-7.0%0.075%
4/27/2026 Y Intercept Hong Kong Ltd724$260K0.0%N/A0.005%
4/25/2026Keybank National Association OH2,627$943K0.0%+2.6%0.017%
4/25/2026Clarity Wealth Advisors LLC6,325$2.27M0.5%-13.3%0.041%
4/24/2026Capital Asset Advisory Services LLC8,411$3.34M0.1%+1.8%0.054%
4/24/2026Bellevue Asset Management LLC3,598$1.29M0.6%-1.6%0.023%
4/24/2026Essex Financial Services Inc.3,522$1.26M0.1%+0.9%0.023%
4/23/2026 Apollon Financial LLC15,991$5.74M0.8%-0.9%0.103%
4/23/2026 Apollon Wealth Management LLC797$286K0.0%-14.6%0.005%
4/22/2026 Ifrah Financial Services Inc.608$218K0.1%-38.6%0.004%
4/22/2026Janney Montgomery Scott LLC77,735$27.91M0.1%+3.8%0.499%
4/22/2026 Beaumont Asset Management L.L.C.1,835$659K0.3%-20.1%0.012%
4/22/2026Narus Financial Partners LLC1,100$395K0.1%+3.2%0.007%
4/21/2026 Christine Messmer PC3,567$1.28M0.8%-0.8%0.023%
4/21/2026 Penobscot Wealth Management654$235K0.1%+17.6%0.004%
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4/21/2026 Triangle Securities Wealth Management12,028$4.32M1.0%-0.8%0.077%
4/21/2026 Dagco Inc.6,852$2.46M0.5%-6.7%0.044%
4/21/2026Silver Oak Securities Incorporated621$223K0.0%-56.5%0.004%
4/20/2026 Global Financial Private Client LLC3,699$1.33M0.4%+2.2%0.024%
4/20/2026 First PREMIER Bank601$216K0.0%-9.8%0.004%
4/20/2026 Trust Co. of Oklahoma32,277$11.59M3.4%-1.6%0.207%
4/20/2026 RFG Advisory LLC2,969$1.07M0.0%+18.3%0.019%
4/20/2026 Brandywine Oak Private Wealth LLC625$224K0.0%-7.3%0.004%
4/18/2026 Vermillion Wealth Management Inc.145$52K0.0%-27.1%0.001%
4/17/2026Krilogy Financial LLC557$217K0.0%-24.6%0.004%


VCR Institutional Ownership - Frequently Asked Questions

During the previous two years, 571 institutional investors and hedge funds held shares of Vanguard Consumer Discretionary ETF. The most heavily invested institutionals were Auto Owners Insurance Co ($14.46B), Bank of America Corp DE ($558.20M), JPMorgan Chase & Co. ($180.79M), Morgan Stanley ($154.46M), PGIM Custom Harvest LLC ($145.01M), Wells Fargo & Company MN ($136.96M), and Kingstone Capital Partners Texas LLC ($135.42M).Learn more on Vanguard Consumer Discretionary ETF's institutional investors.

Of the 471 institutional investors that purchased Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Auto Owners Insurance Co ($36.67M), International Assets Investment Management LLC ($6.64M), Wealthfront Advisers LLC ($5.56M), Kingstone Capital Partners Texas LLC ($373.74K), Calton & Associates Inc. ($371.70K), Beacon Capital Management Inc. ($228.43K), and Raymond James Financial Inc. ($220.60K).

Institutional investors have bought a total of 37,899,194 shares in the last 24 months. This purchase volume represents approximately $14.91B in transactions.

Of the 245 institutional investors that sold Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Northwestern Mutual Wealth Management Co. ($188.63K), Foundations Investment Advisors LLC ($76.52K), Beacon Capital Management Inc. ($75.52K), Ameriprise Financial Inc. ($70.86K), JPMorgan Chase & Co. ($59.25K), Envestnet Asset Management Inc. ($50.38K), and Captrust Financial Advisors ($35.56K).

Institutional investors have sold a total of 954,886 shares in the last 24 months. This volume of shares sold represents approximately $368.58M in transactions.


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This page (NYSEARCA:VCR) was last updated on 7/25/2026 by MarketBeat.com Staff.
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