Accor (ACRFF) Stock Price, News & Analysis

Company Overview

Accor is a global hospitality group headquartered in Issy-les-Moulineaux, France, with a history dating back to its founding in 1967 by Paul Dubrule and Gérard Pélisson. The company operates across two primary segments: Hotels & Resorts and Investment Management. Through its franchising, management and property ownership models, Accor offers a comprehensive suite of services to property owners and guests alike, enabling a flexible approach to hotel development and operations.

Accor’s diverse portfolio encompasses more than 40 hotel brands spanning luxury, premium, midscale and economy market segments. Luxury and lifestyle brands include Raffles, Fairmont and Sofitel, while midscale names such as Novotel and Mercure cater to business and leisure travelers. Its economy and budget offerings, notably ibis, ibis Styles and ibis budget, serve price-sensitive guests. The company also extends into serviced apartments under the Adagio brand and into co-working through strategic partnerships.

Complementing its brand network, Accor operates the Accor Live Limitless (ALL) loyalty and lifestyle platform, which integrates hotel stays, dining, wellness and cultural experiences. ALL is designed to deepen customer engagement through points, rewards and exclusive member benefits, reflecting the company’s focus on digital innovation and guest personalization. Accor also invests in asset management and property development projects, leveraging joint ventures and real estate investment trusts to expand its footprint.

Under the leadership of Chairman and Chief Executive Officer Sébastien Bazin, Accor has pursued strategic alliances and acquisitions to bolster its market position. The company’s presence spans more than 110 countries and territories, making it one of the world’s largest and most geographically diversified hotel operators. Accor continues to evolve its business by enhancing its portfolio, refining its loyalty offerings and exploring new hospitality-adjacent ventures.

Key Stats

• Today's Range: $47.88 to $47.88
• 50-Day Range: $46.20 to $58.25
• 52-Week Range: $40.55 to $58.25
• Volume: 31 shs
• Average Volume: 760 shs
• Market Capitalization: N/A
• P/E Ratio: 72.11
• Dividend Yield: 0.84%
• Price Target: N/A
• Consensus Rating: N/A

Accor Stock Analysis - MarketRank™

Accor scored higher than 5% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Accor.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Accor is 72.11, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of Accor is 72.11, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 518.46.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Accor has a short interest ratio ("days to cover") of 335.4, which indicates bearish sentiment.

Change versus previous month

Short interest in Accor has recently increased by 19.43%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Accor pays a meaningful dividend of 1.11%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Accor does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Accor is 60.25%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Accor has a short interest ratio ("days to cover") of 335.4, which indicates bearish sentiment.

Change versus previous month

Short interest in Accor has recently increased by 19.43%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.1 / 5
• News Sentiment: -0.01

News Sentiment

Accor has a news sentiment score of -0.01. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.43 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Accor this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Accor insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 34.91% of the stock of Accor is held by institutions.

ACRFF Stock Analysis - Frequently Asked Questions

How have ACRFF shares performed this year?

Accor's stock was trading at $49.44 on January 1st, 2025. Since then, ACRFF shares have decreased by 3.2% and is now trading at $47.8750.

How do I buy shares of Accor?

Shares of ACRFF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Lodging
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:ACRFF
• CIK: 1049183
• Web: www.accorhotels.group
• Phone: (314) 538-8600
• Fax: N/A
• Employees: 19,198
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 72.11
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A