Accor is a global hospitality group headquartered in Issy-les-Moulineaux, France, with roots dating back to 1967 when founders Paul Dubrule and Gérard Pélisson opened the company’s first Novotel property. Over more than five decades, Accor has grown into one of the world’s leading hotel operators, offering a diverse portfolio of brands that spans luxury, premium, midscale and economy segments. Its core business activities include hotel management, franchising, and related services such as food and beverage operations, spa and wellness facilities, and event planning.
The company’s brand portfolio encompasses marquee names such as Raffles, Fairmont, Sofitel and Mövenpick in the luxury tier; Novotel, Pullman and Swissôtel in the upscale category; Mercure, Adagio and Mantra in the midscale segment; and Ibis, ibis Styles and suites as part of its economy offerings. Accor also operates specialized lifestyle and boutique concepts like Mama Shelter and Jo&Joe, extending its reach into vibrant urban and resort markets. Complementing its brand network is All – Accor Live Limitless, a loyalty and lifestyle program designed to drive guest engagement through exclusive experiences and partnerships across dining, entertainment and travel.
With a presence in more than 110 countries, Accor’s operations are organized into regional divisions covering Europe, the Middle East and Africa; Asia–Pacific; the Americas; and Europe–South America. The company pursues an asset-light strategy, growing its global footprint primarily through management and franchise agreements rather than property ownership. This model has enabled Accor to rapidly expand into emerging markets such as Southeast Asia, the Middle East and Latin America, while also strengthening its position in mature destinations through partnerships with local developers and institutional investors.
Under the leadership of Chairman and Chief Executive Officer Sébastien Bazin since 2013, Accor has embarked on a transformation journey that emphasizes digital innovation, sustainability and responsible hospitality. The company has committed to environmental targets, including carbon neutrality for its directly managed hotels and substantial reductions in energy and water consumption. Strategic initiatives in data analytics, mobile technology and distribution partnerships further support Accor’s goal of delivering personalized guest experiences and driving long-term growth across its global hotel network.
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