adidas AG is a German sporting goods company that designs, develops and markets athletic footwear, apparel and accessories. Its products serve a broad range of sports and activities, including football, running, basketball, training and outdoor recreation, as well as lifestyle and fashion markets.
The company sells products under the adidas brand through wholesale partners, its own retail stores and digital channels. Its offerings include performance footwear and clothing, sports equipment, athletic-inspired casualwear and collaborations with designers, athletes, teams and entertainment brands.
Adidas traces its origins to 1949, when Adolf “Adi” Dassler registered adidas in Herzogenaurach, Germany. The company serves customers worldwide across major markets in Europe, North America, Greater China, Asia-Pacific and Latin America. Its global headquarters remain in Herzogenaurach, and Bjørn Gulden has served as chief executive officer since January 2023.
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