adidas (OTCMKTS:ADDDF) is a global sportswear company specializing in the design, production and marketing of athletic footwear, apparel and accessories. The company operates through multiple segments, including performance sports, Originals lifestyle products and collaborative ventures. With a focus on innovation and sustainability, adidas integrates advanced materials and digital manufacturing techniques to create products that cater to professional athletes as well as casual consumers.
Founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, adidas has played a pivotal role in the evolution of modern sports equipment. Over the decades, the company expanded its portfolio through acquisitions and strategic partnerships, most notably adding the Reebok brand in 2006 and later divesting it to refocus on its core offerings. adidas is recognized for iconic product lines such as the Superstar, Stan Smith and Ultraboost, and for collaborations with designers, musicians and cultural influencers, which have bolstered its position in both performance and streetwear markets.
adidas maintains a broad international presence, serving consumers in Europe, North America, Greater China, Latin America, the Middle East and Africa. Its distribution network includes owned retail stores, e-commerce platforms and wholesale partnerships with sporting goods retailers. The company continues to invest in digital channels and direct-to-consumer strategies, aiming to deliver an integrated shopping experience across physical and online touchpoints and to capitalize on shifting consumer preferences.
Under the leadership of CEO Bjørn Gulden, who assumed the role in January 2023, adidas has emphasized operational efficiency, brand clarity and sustainability initiatives. The company has set ambitious targets to reduce environmental impact through the use of recycled materials, eco-friendly production processes and carbon reduction programs. With a focus on performance innovation and cultural relevance, adidas seeks to strengthen its market position and drive long‐term growth in the competitive sportswear industry.
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