Aston Martin Lagonda Global plc is a British luxury automotive manufacturer renowned for its high-performance sports cars and grand tourers. Founded in 1913 by Lionel Martin and Robert Bamford, the company has built a reputation for blending handcrafted design with precision engineering. Headquartered in Gaydon, Warwickshire, the business operates under two distinct marques—Aston Martin, known for its athletic coupes and convertibles, and Lagonda, which focuses on ultra-luxury sedans and SUVs.
The company’s core activities include the design, development and production of premium performance vehicles. Its model lineup features several flagship offerings such as the Vantage sports car, the DB11 and DBS Superleggera grand tourers, as well as limited-edition hypercars like the Valkyrie. In addition to complete vehicle manufacturing, Aston Martin provides customized personalization services through its “Q by Aston Martin” program, allowing clients to tailor interiors, finishes and performance features to their individual preferences.
Aston Martin serves a global customer base through a network of dealerships and service centers across Europe, North America, the Middle East, Asia-Pacific and other international markets. Manufacturing operations are primarily located in the United Kingdom, with specialist facilities dedicated to carbon fiber component production and bespoke coachbuilding. The company also collaborates with selected technical partners to integrate advanced powertrain technologies and lightweight materials into its vehicles.
The business is led by an executive team under the guidance of executive chairman Lawrence Stroll and chief executive officer Tobias Moers. Over its more than a century-long history, Aston Martin has undergone periods of independent growth, private equity ownership and public listings, all while maintaining its focus on craftsmanship, brand heritage and engineering innovation. Today, it continues to evolve its product portfolio and expand its global reach in the luxury performance segment.
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