Aristocrat Leisure Ltd is a global gaming technology company headquartered in Sydney, Australia. Since its founding in 1953 as Aristocrat Coin Machines by Len Ainsworth, the company has evolved into one of the world’s leading designers and manufacturers of casino gaming machines and systems. Aristocrat’s land‐based business develops a range of slot machine titles renowned for their audiovisual quality, innovative features and player engagement. Its gaming systems support casino operators with game management, performance analytics and promotional tools.
In its land‐based segment, Aristocrat produces a variety of mechanical and video slot cabinets, including well‐known titles such as Buffalo, Lightning Link and Dragon Link. The company services major gaming jurisdictions across North America, Europe, Australia and Asia, offering end‐to‐end solutions from product development and installation to ongoing technical support and maintenance. Regional offices and manufacturing facilities support a global distribution network, ensuring timely delivery of hardware and software upgrades.
Aristocrat’s digital division is focused on free-to-play social and mobile gaming, as well as emerging real-money gaming solutions. The company has expanded its digital footprint through strategic acquisitions, including Plarium and Big Fish Games, and through partnerships with leading online platforms. Its portfolio features a range of popular titles that leverage Aristocrat’s casino expertise, driving high user engagement and repeat play in key markets such as North America and Europe.
Listed on the Australian Securities Exchange since 1996, Aristocrat has grown through innovation, acquisitions and international expansion. The company is led by Managing Director and Chief Executive Officer Trevor Croker, supported by a board of directors chaired by Rhonda Phillips. With a century-long heritage in gaming technology and a presence in over 90 countries, Aristocrat Leisure continues to shape the global casino and digital gaming landscape.
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