Asahi Group Holdings, Ltd., trading as ASBRF on the OTC market, is a Tokyo-based multinational beverage and food company with roots dating back to 1889. Originally established as a brewery in Osaka, the firm has evolved into one of Japan’s leading consumer goods conglomerates. Asahi’s core business encompasses brewing, distilling, soft drinks, and food products, supported by a network of production facilities in Japan and around the globe.
In its alcoholic beverages segment, Asahi is best known for flagship brands such as Asahi Super Dry, Peroni Nastro Azzurro, Pilsner Urquell and Grolsch. The company also produces a variety of spirits and ready-to-drink cocktails, leveraging acquisitions of European brewing assets to expand its premium portfolio. Beyond beer, Asahi’s soft drink operations feature well-known names like Calpis, Mitsuya Cider and a range of tea and coffee products, while its food division supplies processed foods, seasonings, confectionery and health-oriented ingredients.
Asahi’s international presence extends across Europe, Asia, Oceania and the Americas, with key markets in Italy, the United Kingdom, Australia and Central Europe. The group has grown through strategic acquisitions and joint ventures, integrating logistics, warehousing and distribution services to ensure efficient supply chains. In addition to its beverage and food businesses, Asahi applies quick-freezing technology to seafood and prepared meals, serving both retail and foodservice customers.
Under the leadership of Chief Executive Officer Kazuhiro Nakagawa, Asahi Group is focused on premiumization, sustainability and digital innovation. The company emphasizes environmental stewardship through resource-efficient production and packaging initiatives, while investing in research and development to meet evolving consumer tastes. Asahi’s diversified portfolio and global footprint reflect its commitment to long-term growth in the competitive food and beverage industry.
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