ASOS (ASOMF) Stock Price, News & Analysis

Company Overview

ASOS plc is a leading online fashion and beauty retailer headquartered in London, United Kingdom. Founded in 2000 by Nick Robertson, Quentin Griffiths, Andrew Regan and Deborah Thorpe as “As Seen On Screen,” the company initially sold clothing inspired by celebrity styles. Over time, ASOS evolved into a comprehensive e-commerce platform, offering its own-brand apparel, footwear, accessories and beauty products alongside a broad range of third-party labels. In the mid-2010s, the company expanded its model by launching a marketplace that enables independent brands and boutique sellers to reach ASOS’s global customer base.

ASOS serves millions of customers in more than 200 territories worldwide, with key markets in the United Kingdom, Continental Europe, the United States and Australia. The company operates multiple regional websites and mobile apps, tailoring language, currency and delivery options to local preferences. Its distribution network includes fulfilment centres in the UK, Europe and Australia, supported by advanced warehouse automation and partnerships with last-mile logistics providers.

ASOS’s product assortment spans casual wear, formal attire, sportswear and accessories, aimed primarily at consumers aged 20 to 30. The retailer places particular emphasis on trend forecasting, frequent product drops and collaborations with influencers to capture fast-moving consumer tastes. Its beauty range features makeup, skincare and grooming offerings from both established and emerging brands, reflecting ASOS’s strategy to diversify beyond fashion.

In September 2023, ASOS appointed Steve Birkhold as chief executive officer, succeeding interim leadership following the departure of long-time CEO Nick Beighton in 2022. Under its current management team, ASOS continues to invest in digital innovation, data analytics and sustainable sourcing initiatives, with a long-term focus on improving customer experience, reducing environmental impact and strengthening its global logistics footprint.

Key Stats

• Today's Range: $3.70 to $3.70
• 50-Day Range: $3.52 to $3.70
• 52-Week Range: $2.91 to $4.07
• Volume: N/A
• Average Volume: 1,350 shs
• Market Capitalization: N/A
• P/E Ratio: 8.31
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

ASOS Stock Analysis - MarketRank™

ASOS scored higher than 6% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for ASOS.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of ASOS is 8.31, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 45.64.

Price to Earnings Ratio vs. Sector

The P/E ratio of ASOS is 8.31, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 76.10.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

ASOS has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ASOS has recently increased by 67.94%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

ASOS does not currently pay a dividend.

Dividend Growth

ASOS does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Sentiment

ASOS has a news sentiment score of -1.00. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.34 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for ASOS this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, ASOS insiders have not sold or bought any company stock.

Percentage Held by Institutions

28.16% of the stock of ASOS is held by institutions.

Company Calendar

• Today: 7/31/2026
• Next Earnings (Estimated): 10/12/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Internet Retail
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:ASOMF
• CIK: 1492075
• Web: www.asosplc.com
• Phone: 442077561000
• Fax: N/A
• Employees: 3,042
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 8.31
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A