Auto Trader Group plc, trading as OTCMKTS:ATDRY, is a leading digital automotive marketplace based in the United Kingdom. The company operates an online platform where private sellers and franchised dealers list new and used vehicles for sale. By connecting buyers and sellers through its website and mobile applications, Auto Trader facilitates the entire vehicle purchasing process, from initial search and comparison through to financing and insurance arrangements. The platform attracts millions of monthly visitors, making it one of the most prominent automotive marketplaces in the UK.
At the core of Auto Trader’s offering is its technology-driven classifieds service, which allows dealers to showcase inventory with rich media, detailed specifications, and pricing tools. In addition to standard listings, the company provides subscription-based data products, including market insights, pricing analytics, and audience intelligence. These data-driven solutions enable automotive professionals to optimize their sales strategies, improve inventory management, and gain a deeper understanding of consumer behavior across different segments of the market.
Beyond its primary classifieds business, Auto Trader has expanded its service suite to include digital retailing software and end-to-end solutions for dealers. Its proprietary tools support online vehicle valuation, lead generation, and customer relationship management (CRM). The company also collaborates with financial institutions and insurers, offering integrated finance and protection products designed to simplify the purchasing journey and enhance convenience for consumers. These value-added services have become increasingly important as the market continues to shift toward digital-first car buying experiences.
Founded in 1977 as a print publication under the Guardian Media Group, Auto Trader transitioned to a fully digital platform in the early 2000s and completed its initial public offering in 2015. The group is headquartered in Manchester, England, and serves customers across the UK. Leadership is headed by Chief Executive Officer Nathan Coe, with Jeanette Warr serving as Chief Financial Officer. Under their guidance, Auto Trader has focused on innovation, customer experience, and expanding its suite of digital products to maintain its position at the forefront of the automotive marketplace sector.
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