Bayerische Motoren Werke AG, commonly known as BMW, is a German multinational corporation specializing in the design, manufacture and sale of premium automobiles and motorcycles. The company’s product portfolio includes the BMW, MINI and Rolls-Royce motor vehicle brands, as well as the BMW Motorrad motorcycle division. In addition to its core manufacturing business, BMW offers a range of mobility services including vehicle financing, leasing, fleet management and digital mobility solutions that support long-term customer engagement.
Founded in 1916 and headquartered in Munich, Germany, BMW originally produced aircraft engines before transitioning to motorcycle production in the late 1920s and automobile manufacturing in the early 1930s. Over the decades, the company has grown into a global automotive leader with production and assembly plants in Germany, the United States, China, the United Kingdom, South Africa and Mexico. BMW’s product development emphasizes technological innovation, exemplified by its i sub-brand for electric and plug-in hybrid vehicles, as well as advances in autonomous driving, connectivity and lightweight construction.
Today, BMW serves customers in more than 140 countries, supported by a worldwide dealer network and extensive aftersales services. The company is governed by a Board of Management, with Oliver Zipse serving as Chairman since 2019. Under his leadership, BMW continues to advance its strategy for sustainable growth, focusing on electrification, digitalization and premium customer experiences across its brands.
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