Beiersdorf Aktiengesellschaft is a Germany-based personal care company that develops, produces and markets a wide range of skin care, beauty and adhesive products. Operating through its consumer business and tesa business segments, the company’s portfolio spans established mass-market offerings as well as premium and professional skincare solutions. Its consumer brands are distributed via modern trade, pharmacy, drugstore and e-commerce channels, while the tesa adhesive solutions unit serves industrial, professional and retail customers worldwide.
The company’s flagship skincare brand is NIVEA, which encompasses body lotions, face creams, sun protection products and lip care. Complementing this mass-market franchise are Eucerin and La Prairie, positioned in the dermatological and prestige segments, respectively. Beiersdorf also offers deodorants under brands such as 8×4 and Labello lip balms. In its tesa business, the company manufactures adhesive tapes and self-adhesive system solutions utilized in sectors ranging from automotive and electronics to construction and consumer repair applications.
With a presence in more than 200 countries and production facilities on four continents, Beiersdorf generates significant revenues in Europe, North America and the Asia-Pacific region. Emerging markets have been a focal point of its growth strategy, supported by investments in local production capacity and tailored marketing to address regional skin care needs. The company pursues sustainability initiatives across its supply chain, emphasizing responsible sourcing, carbon neutrality and waste reduction.
Founded in Hamburg in 1882 by pharmacist Paul Carl Beiersdorf, the company has remained headquartered in the city for over a century. Led by Chief Executive Officer Carsten Knobel, Beiersdorf employs tens of thousands of people worldwide and operates research and development centers dedicated to advancing dermatological science. Its long history, diversified product range and global footprint underscore its position as a leading player in the personal care and adhesives markets.
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