Boohoo Group plc is a United Kingdom-based online fashion retailer that designs, sources, markets and sells clothing, footwear, accessories and beauty products. Its digital-first brands have historically focused on affordable, trend-led fashion for women and men, serving customers primarily through e-commerce websites and mobile platforms.
The group’s portfolio has included boohoo, boohooMAN, PrettyLittleThing, Debenhams, Karen Millen, Dorothy Perkins, Burton and Wallis. Its brands offer a broad range of apparel and related products, including casualwear, occasionwear, activewear, footwear, accessories, cosmetics and home merchandise, with product ranges and brand positioning tailored to different customer segments.
Founded in Manchester in 2006 by Mahmud Kamani and Carol Kane, Boohoo Group expanded from its original boohoo brand through international growth and acquisitions. It has served customers in the United Kingdom and overseas markets, including the United States, Australia and other parts of Europe. The company has also developed distribution and customer-service operations to support its international online retail business.
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