Boohoo Group plc is a UK-based online fashion retailer founded in 2006 by Mahmud Kamani and Carol Kane. The company operates a portfolio of digital-first brands, including boohoo, boohooMAN, PrettyLittleThing, Nasty Gal and others, targeting style-conscious consumers with rapidly refreshed collections. Boohoo’s business model centers on fast-fashion principles, bringing runway-inspired designs to market at accessible price points.
The group’s core activities encompass in-house design, trend forecasting, sourcing and direct-to-consumer e-commerce sales. Through its proprietary websites and mobile applications, Boohoo offers apparel, footwear and accessories across women’s, men’s and unisex categories. Vertical integration enables the company to compress lead times from design concept to delivery, while data analytics inform stocking decisions and personalized marketing campaigns.
Boohoo ships to customers in more than 200 territories, with primary markets in the United Kingdom, Europe, North America and Australia. The company maintains distribution centers in the UK and mainland Europe to support next-day and express delivery services. International expansion has been supplemented by strategic acquisitions, including the purchases of PrettyLittleThing, Nasty Gal and the Debenhams brand, broadening the group’s demographic reach and digital footprint.
The group is led by Chief Executive Officer John Lyttle, who joined Boohoo in 2020 and has overseen the acceleration of the company’s sustainability initiatives and governance enhancements. Founders Mahmud Kamani and Carol Kane continue to play active roles in executive leadership, guiding Boohoo’s growth strategy in the highly competitive online fashion sector.
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