Boohoo Group plc is a United Kingdom-based online fashion retailer that develops, markets and sells clothing, footwear, accessories and beauty products through a portfolio of digital consumer brands. Its brands have primarily targeted value-conscious customers, with product ranges spanning women’s and men’s fashion, occasionwear, casualwear, activewear and related lifestyle categories.
The group’s brand portfolio has included boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, Karen Millen, Coast, Dorothy Perkins, Burton, Warehouse and Debenhams. The company has operated mainly through e-commerce websites and mobile platforms, supported by digital marketing, social media and influencer-led promotion. It has served customers in the United Kingdom, the United States, Australia, Europe and other international markets.
Boohoo Group was founded in Manchester in 2006 by Mahmud Kamani and Carol Kane. The business expanded through organic brand development and acquisitions, including the purchases of the online fashion businesses of Karen Millen and Coast in 2019 and the Debenhams brand and related digital assets in 2021. The group has subsequently placed greater emphasis on its Debenhams marketplace and brand platform alongside its specialist fashion labels.
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