Boohoo Group is a United Kingdom-based online fashion retailer that operates a portfolio of digitally focused consumer brands. The group began with the boohoo brand, which was founded in Manchester in 2006 by Mahmud Kamani and Carol Kane, and has expanded through the development and acquisition of additional fashion and lifestyle businesses.
Its brand portfolio has included boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, Karen Millen, Coast, Debenhams, Dorothy Perkins, Burton, Wallis and related labels. These brands offer apparel, footwear, accessories, beauty products and selected homeware, with ranges aimed at different customer groups, styles and price points. The group primarily sells through branded websites and other digital channels, while some brands also have physical retail or concession operations.
Boohoo Group has served customers in the United Kingdom and internationally, including markets across Europe, North America and Australia. Mahmud Kamani has been a longstanding senior leader and major figure in the group, while Dan Finley became chief executive in 2024. The company has subsequently placed greater emphasis on its Debenhams business and broader multi-brand strategy as it continues to develop its online retail operations.
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