Bâloise Holding AG, commonly known as Bâloise Group, is a Swiss insurance and financial services company founded in 1863 and headquartered in Basel. Over its more than 150-year history, the company has grown from a regional fire insurance provider into a diversified insurer offering a broad range of life and non-life products. Bâloise has developed a reputation for stability and innovation, particularly in the integration of digital distribution channels alongside its traditional agency network.
The company’s core activities encompass property and casualty insurance, life and pension solutions, health coverage and legal protection services. In addition to its insurance portfolio, Bâloise provides asset management and banking services, including savings and investment products under its Baloise Bank SoBa subsidiary. This integrated approach allows the group to bundle insurance and banking solutions for both private and corporate clients, supporting long-term financial planning and risk management.
Bâloise operates primarily in Switzerland, Germany, Belgium and Luxembourg, serving more than three million customers across these markets. The group has steadily expanded its footprint through targeted acquisitions and partnerships, particularly in the German and Belgian markets, where it offers locally tailored product suites. Leading the company’s executive management team since 2020, CEO Pascal Grieder oversees a workforce of approximately 8,000 employees, guiding Bâloise’s strategic focus on digitalisation, customer experience and sustainable business practices.
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