Barloworld is a South Africa–based industrial brand management company providing equipment, vehicle and product support services to a wide range of sectors including mining, construction, agriculture, energy and transport. Through long-term distribution agreements with global original-equipment manufacturers, the company markets and leases heavy earthmoving and mining equipment, material-handling solutions, power systems, and tyres. In addition to equipment sales, Barloworld offers integrated support services such as parts supply, maintenance, equipment rebuilds and operator training.
The group’s automotive operations encompass vehicle retail, leasing, fleet management and after-sales support, representing a portfolio of international passenger and commercial vehicle brands. In its industrial equipment segment, Barloworld is the authorised distributor for Caterpillar machinery in Southern Africa, supplying underground and surface mining fleets as well as construction and earthmoving machines. Material-handling offerings include forklift trucks and warehouse solutions, while the company’s logistics arm provides end-to-end supply chain and warehousing services to clients across diverse industries.
Founded in 1902, Barloworld has grown from a local engineering and agency business in Johannesburg into a multinational enterprise with a presence in emerging and developed markets. The company has been listed on the Johannesburg Stock Exchange for over eight decades and established an American depositary receipt programme to broaden its investor base. Over the years it has expanded both organically and through strategic acquisitions to enhance its product portfolio and extend its service footprint.
Today, Barloworld serves customers in more than 30 countries across sub-Saharan Africa, Europe, the Middle East and Asia-Pacific. With a focus on asset-intensive industries, the company leverages its global partnerships, technical expertise and aftermarket infrastructure to deliver lifecycle solutions that help clients optimise productivity, manage operational risk and control total cost of ownership.
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