Basic-Fit N.V. is a leading European budget fitness operator that develops and manages low-cost, self-service gyms. The company offers a range of membership plans granting access to its network of clubs, which feature modern strength and cardio equipment, group exercise classes and digital workout content. Basic-Fit’s business model emphasizes affordability and high utilization, enabling it to serve a broad demographic of fitness enthusiasts.
Founded in 2010 and headquartered in Hoofddorp, the Netherlands, Basic-Fit has pursued an aggressive growth strategy through both organic club openings and targeted acquisitions. Its footprint spans the Netherlands, Belgium, Luxembourg, France and Spain, making it one of the largest pan-European fitness chains by membership count. Each club is designed for rapid roll-out and scalable operations, with centralized support functions handling marketing, procurement and IT. The company also leverages a digital platform that includes virtual classes and a mobile app for class booking, workout tracking and community engagement.
Basic-Fit is organized as a public company listed on Euronext Amsterdam (ticker: BFIT) and traded over-the-counter in the U.S. (symbol: BSFFF). Management operates under a two-tier governance structure, with an executive board overseeing day-to-day operations and a supervisory board providing strategic guidance. Going forward, the company continues to focus on expanding its network across existing markets, enhancing its digital offerings and driving member retention through loyalty programs and value-added services.
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