British American Tobacco plc (OTCMKTS:BTAFF) is a leading multinational consumer goods company principally engaged in the manufacture and sale of tobacco and nicotine products. Founded in 1902 and headquartered in London, the company has grown through strategic partnerships and acquisitions to serve adult consumers in more than 180 markets worldwide. Its portfolio spans a range of traditional tobacco offerings alongside an expanding suite of next-generation products.
BAT’s traditional business centers on the production and distribution of cigarettes, cigars and smokeless tobacco products. Signature brands include Dunhill, Lucky Strike and Pall Mall, which are complemented by strong regional offerings in key markets. In recent years, the company has accelerated investment in reduced-risk products, such as heated tobacco devices, modern oral nicotine pouches and vaping solutions under brands like Vuse and Velo.
Historical milestones for BAT encompass its formation through the 1902 merger of the United Kingdom’s Imperial Tobacco Company and the American Tobacco Company, as well as the 2017 acquisition of Reynolds American, which significantly bolstered its U.S. footprint. Throughout its history, the company has sought to balance steady revenue from legacy tobacco with innovation in potentially less harmful nicotine delivery systems.
Today, BAT operates manufacturing and research facilities across Europe, the Americas, Asia-Pacific and Africa, supported by an organizational structure designed to adapt to diverse regulatory environments. The company is led by Chief Executive Officer Tadeu Marroco, under whose direction the firm continues to pursue its strategy of sustainable growth and transformation in global nicotine markets.
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