Americanas S.A., trading in the over-the-counter market under the ticker BZWHF, is a leading Brazilian retail company that operates a diversified portfolio of physical and digital retail channels. As the parent company of the Lojas Americanas chain, it serves millions of customers across Brazil through a nationwide network of department stores, convenience outlets, and a fast-growing e-commerce platform. The company’s product assortment spans consumer electronics, home goods, apparel, beauty products, food items, toys and general merchandise, positioning it as a one-stop retailer for a broad spectrum of daily needs.
Founded in 1929 in Rio de Janeiro by American entrepreneurs Max Landesmann and John Lee, Lojas Americanas established itself early on as an innovator in Brazilian retail. Over the decades, the company expanded its footprint into virtually every major city in Brazil. In 1999 the group launched its digital arm, which gained further scale through the merger with B2W Companhia Digital in 2021. Today the unified enterprise leverages an omnichannel model, integrating online marketplaces with brick-and-mortar operations to optimize inventory, logistics and customer fulfillment.
Headquartered in Rio de Janeiro, Americanas employs a management team and board of directors that oversee its strategy of balancing mass-market appeal with targeted growth in higher-margin categories. The company continues to invest in technology, last-mile delivery and customer-data analytics to strengthen its competitive position, deepen customer engagement and drive long-term value in Brazil’s fast-evolving retail landscape.
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