Coca-Cola HBC AG is one of the world’s largest bottlers and distributors of non-alcoholic beverages under the Coca-Cola Company brand. As a franchise partner, the company manufactures, bottles and sells a broad portfolio of sparkling soft drinks, water, juices, sports drinks and ready-to-drink teas and coffees. Its product range includes flagship brands such as Coca-Cola, Coke Zero, Fanta and Sprite, alongside a selection of local and regional beverage labels.
The company’s core activities encompass production, packaging, marketing and distribution, supported by a network of bottling plants, distribution centres and logistics operations. By handling the complete supply chain from syrup blending to delivery, Coca-Cola HBC seeks to ensure product consistency, quality control and operational efficiency. Sustainability initiatives are integrated into its manufacturing processes, with a focus on water stewardship, energy reduction and recyclable packaging.
Established through the merger of the Hellenic Bottling Company and Coca-Cola Beverages in the late 2000s, Coca-Cola HBC traces its roots to regional bottling ventures dating back several decades. Headquartered in Zug, Switzerland, the company has built a presence across 28 markets spanning Western and Eastern Europe, as well as Nigeria. This geographic footprint exposes it to diverse consumer preferences and regulatory environments while providing opportunities for cross-border synergies.
Under the leadership of Chief Executive Officer Zoran Bogdanovic, Coca-Cola HBC has pursued a strategy of premiumisation and digital transformation to enhance customer engagement and strengthen brand equity. The management team places emphasis on local market adaptability, working closely with retailers, horeca partners and community stakeholders to drive volume growth and deliver shareholder value over the long term.
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