Coca-Cola HBC AG is one of the world’s largest bottlers and distributors of non-alcoholic ready-to-drink beverages. As a long-standing partner of The Coca-Cola Company, it produces, markets and sells sparkling and still beverages under internationally recognized brands such as Coca-Cola, Fanta, Sprite, Schweppes, Kinley and Powerade, in addition to local brands and licensed products. Beyond carbonated soft drinks, the company’s portfolio extends to water, juice, energy drinks and ready-to-drink coffee, reflecting its commitment to meeting evolving consumer preferences.
Founded in Greece in 1969 as the Hellenic Bottling Company, the business expanded through a series of mergers and acquisitions to form Coca-Cola HBC in 2000. Headquartered in Switzerland, it has grown into a truly multinational operation, serving more than 600 million consumers across 28 countries in Western, Central and Eastern Europe as well as key markets in Africa. Its regional network combines local manufacturing facilities, extensive distribution lines and close partnerships with retail and foodservice clients, enabling efficient supply chains and strong brand presence.
Innovation and sustainability are central to Coca-Cola HBC’s strategy. The company invests in production technologies aimed at reducing water usage, cutting carbon emissions and enhancing recycling rates across its packaging footprint. It has introduced lightweight bottles, expanded returnable glass programs and implemented industry-leading water replenishment projects. These initiatives support both global environmental goals and the company’s own target of achieving net-zero carbon emissions by 2040.
Under the leadership of Chief Executive Officer Zoran Bogdanović, Coca-Cola HBC continues to pursue growth through portfolio diversification, market expansions and digital transformation. Management places emphasis on consumer insights, brand innovation and operational excellence, aiming to drive sustainable volume and value growth. With a workforce of over 26,000 employees, the company leverages local expertise and a deep understanding of regional tastes to maintain its position as a leading bottler in the global beverage industry.
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