Coca-Cola FEMSA operates as the largest franchise bottler of Coca-Cola trademark beverages in Latin America, with origins tracing back to Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA). Established in the early 1990s, the company has grown through strategic acquisitions and partnerships, extending its reach beyond Mexico into Central and South America. Over the years, Coca-Cola FEMSA has integrated Coca-Cola Amatil’s Latin American and Filipino operations, further strengthening its global footprint.
The company’s core business encompasses the production, bottling, marketing and distribution of a broad portfolio of nonalcoholic beverages. Its offerings include carbonated soft drinks such as Coca-Cola, Sprite and Fanta; sports and energy drinks like Powerade; ready-to-drink teas and coffees; juices and nectars under brands such as Del Valle; as well as bottled water. Coca-Cola FEMSA employs advanced cold-fill and PET blow-molding technologies, alongside proprietary packaging innovations, to ensure product quality and operational efficiency.
Geographically, Coca-Cola FEMSA serves consumers in key markets across Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina and the Philippines. Its extensive distribution network comprises direct store delivery, warehouse delivery and third-party logistics partnerships, enabling wide market coverage and on-premise activation. The company continues to expand capacity through new manufacturing facilities and upgrades to existing plants, driven by rising demand for both mainstream and premium beverages.
Led by Chairman José Antonio Fernández Carbajal and Chief Executive Officer Francisco Landázuri Aranque, Coca-Cola FEMSA emphasizes sustainable growth, digital transformation and ESG integration. The leadership team focuses on reducing environmental impact through water stewardship and recyclable packaging, while advancing omnichannel distribution and data-driven marketing strategies. This approach underpins the company’s ambition to deliver long-term value for stakeholders and strengthen its position in the global beverage industry.
AI Generated. May Contain Errors.