Creative Realities (CREX) Stock Price, News & Analysis

Company Overview

Creative Realities, Inc. (NASDAQ: CREX) is a technology-driven provider of digital experiences and marketing solutions for brick-and-mortar retailers, quick-service restaurants, convenience stores and other high-traffic environments. The company designs, manufactures and deploys end-to-end digital signage networks, interactive kiosks and cloud-based content management systems. Its platforms enable clients to deliver dynamic promotions, menu boards, wayfinding services and ADA-compliant audio experiences, helping to drive customer engagement and operational efficiency.

Core offerings include a suite of software tools for content creation, scheduling and analytics, combined with hardware such as ultra-bright digital displays, touch-screen kiosks and sound domes. Creative Realities also provides integration services for loyalty programs, mobile applications and data feeds, allowing clients to update messaging in real time and measure campaign performance through centralized dashboards. Recent enhancements to its Clarity™ platform have expanded support for multi-site deployments and cloud-based streaming.

Founded in 1995 and headquartered in Charlotte, North Carolina, Creative Realities has grown through a combination of organic development and strategic acquisitions. The company operates primarily throughout the United States, with select installations in Canada and Mexico. Over its history, it has built long-term partnerships with major retail chains, national restaurant brands and entertainment venues, delivering tailored digital experiences that comply with evolving accessibility regulations and technology standards.

Under the leadership of President and Chief Executive Officer Doug Welch, Creative Realities emphasizes innovation, scalability and customer support. The senior management team includes executives with backgrounds in digital media, network engineering and retail operations. Together, they focus on expanding the company’s product portfolio, enhancing remote monitoring capabilities and furthering its mission to transform physical locations into interactive, data-driven environments.

Key Stats

• Today's Range: $3.21 to $3.37
• 50-Day Range: $1.61 to $3.86
• 52-Week Range: $1.28 to $5.20
• Volume: 88,544 shs
• Average Volume: 68,708 shs
• Market Capitalization: $35.03 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $6.00
• Consensus Rating: Buy

Creative Realities Stock Analysis - MarketRank™

Creative Realities scored higher than 66% of companies evaluated by MarketBeat, and ranked 398th out of 666 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Creative Realities has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Creative Realities has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Creative Realities are expected to grow in the coming year, from ($0.17) to $0.31 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Creative Realities is -333,000.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Creative Realities is -333,000.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Creative Realities has a P/B Ratio of 1.36. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.43% of the float of Creative Realities has been sold short.

Short Interest Ratio / Days to Cover

Creative Realities has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Creative Realities has recently increased by 27.40%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Creative Realities does not currently pay a dividend.

Dividend Growth

Creative Realities does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.43% of the float of Creative Realities has been sold short.

Short Interest Ratio / Days to Cover

Creative Realities has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Creative Realities has recently increased by 27.40%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: N/A

News Sentiment

Creative Realities has a news sentiment score of 1.92. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Creative Realities this week, compared to 1 article on an average week.

Search Interest

Only 7 people have searched for CREX on MarketBeat in the last 30 days. This is a decrease of -13% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Creative Realities to their MarketBeat watchlist in the last 30 days. This is a decrease of -75% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Creative Realities insiders have bought more of their company's stock than they have sold. Specifically, they have bought $52,160.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

14.70% of the stock of Creative Realities is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.32% of the stock of Creative Realities is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

CREX Stock Analysis - Frequently Asked Questions

How have CREX shares performed this year?

Creative Realities' stock was trading at $2.45 at the beginning of 2025. Since then, CREX stock has increased by 35.9% and is now trading at $3.33.

How were Creative Realities' earnings last quarter?

Creative Realities, Inc. (NASDAQ:CREX) issued its quarterly earnings data on Wednesday, May, 14th. The company reported $0.32 earnings per share for the quarter, beating analysts' consensus estimates of ($0.12) by $0.44. The firm had revenue of $9.73 million for the quarter, compared to the consensus estimate of $10.79 million. Creative Realities had a negative net margin of 0.06% and a negative trailing twelve-month return on equity of 0.11%.
Read the conference call transcript.

When did Creative Realities' stock split?

Creative Realities's stock reverse split on the morning of Monday, March 27th 2023.The 1-3 reverse split was announced on Monday, March 27th 2023. The number of shares owned by shareholders was adjusted after the market closes on Monday, March 27th 2023. An investor that had 100 shares of stock prior to the reverse split would have 33 shares after the split.

How do I buy shares of Creative Realities?

Shares of CREX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Creative Realities own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Creative Realities investors own include Vista Energy (VIST), GE Aerospace (GE), NVIDIA (NVDA), Assertio (ASRT), Opera (OPRA), Oracle (ORCL) and Tenet Healthcare (THC).

Company Calendar

• Last Earnings: 5/14/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 8/13/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:CREX
• CIK: 1356093
• Web: www.cri.com
• Phone: (502) 791-8800
• Fax: 952-974-7887
• Employees: 100
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Creative Realities: $6.00
• High Price Target: $6.00
• Low Price Target: $6.00
• Potential Upside/Downside: +80.2%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$3.51 million
• Net Margins: -0.06%
• Pretax Margin: 0.34%
• Return on Equity: -0.11%
• Return on Assets: -0.05%

Debt

• Debt-to-Equity Ratio: 0.12
• Current Ratio: 1.23
• Quick Ratio: 1.10

Sales & Book Value

• Annual Sales: $50.85 million
• Price / Sales: 0.69
• Cash Flow: $0.11 per share
• Price / Cash Flow: 29.38
• Book Value: $2.44 per share
• Price / Book: 1.36

Miscellaneous

• Outstanding Shares: 10,520,000
• Free Float: 8,973,000
• Market Cap: $35.03 million
• Optionable: Not Optionable
• Beta: 1.34