Catena Media is a global online lead generation and affiliate marketing company specializing in the iGaming and sports betting sectors. The company operates a portfolio of digital brands that provide content, reviews, rankings and comparison tools for online casinos, poker rooms, sports betting sites and financial trading platforms. Through its network of websites, Catena Media connects prospective customers with licensed operators, earning revenue primarily through cost-per-acquisition (CPA) and revenue-share agreements.
Founded in 2012 and headquartered in St. Julian’s, Malta, Catena Media has expanded its presence across Europe, North America and select emerging markets. The company maintains operational offices in several jurisdictions, including Gibraltar, Athens and Toronto, to support regional product development, marketing and compliance activities. Over the years, Catena Media has pursued an acquisitive growth strategy, integrating complementary affiliate brands and technology platforms to broaden its reach and enhance user engagement.
Catena Media’s digital offerings span multiple verticals within the broader online gaming industry. Its flagship brands deliver editorial content, statistical tools and free-to-play games, while its lead generation sites feature customizable funnels and conversion-optimization techniques. By leveraging search-engine optimization (SEO), data analytics and proprietary tracking technology, the company aims to maximize traffic monetization and deliver measurable return on investment for its operator partners.
Under the leadership of CEO Henrik Ravne, Catena Media places significant emphasis on compliance and responsible marketing practices. The senior management team includes specialists in digital media, regulation and affiliate economics, reflecting the company’s commitment to operating within the licensing frameworks of each market it serves. Since listing on the Oslo Børs in December 2017, Catena Media has continued to refine its technological infrastructure and pursue selective acquisitions to strengthen its position in an increasingly competitive industry landscape.
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