CyberAgent, Inc. is a Tokyo-based internet services company with a diversified portfolio spanning digital advertising, media, and gaming. Since its founding in 1998 by Susumu Fujita, the firm has built a reputation as an innovator in online marketing solutions, providing turnkey advertising platforms, programmatic buying tools, and social media campaigns. CyberAgent’s advertising arm serves a broad range of clients, from startups to established enterprises, helping them reach audiences across desktop, mobile, and social channels. Its proprietary technology and data-driven approach enable real-time optimization and performance analytics for marketing initiatives.
In the gaming sector, CyberAgent has developed and published a number of successful mobile titles through its subsidiary Cygames. Leveraging a creative studio model, Cygames collaborates with international development teams to produce story-driven games and applications that attract millions of users globally. The company’s gaming division focuses on high-quality art, immersive gameplay, and community engagement, while exploring emerging platforms such as cloud gaming and virtual reality. This expertise in interactive entertainment has positioned CyberAgent as a significant player in the Asian mobile gaming market.
CyberAgent also operates a growing media business centered on Abema TV, Japan’s first fully ad-supported online television network. Launched in 2016, Abema TV offers live streaming channels that cover news, sports, entertainment, and anime, reaching a younger demographic through smartphone and smart-TV apps. The platform integrates original programming and licensed content, forging partnerships with broadcasters and rights holders. By combining free access with targeted advertising, Abema TV has rapidly expanded its user base and become a key pillar of CyberAgent’s media strategy.
Under the leadership of founder and CEO Susumu Fujita, CyberAgent has pursued a proactive investment policy, funding emerging tech ventures and incubating in-house startups. The company maintains a strong focus on research and development, with innovation labs dedicated to artificial intelligence, blockchain, and next-generation content delivery. While primarily serving the Japanese market, CyberAgent continues to explore cross-border opportunities and strategic alliances in Asia and beyond, reinforcing its mission to shape the future of digital communication and entertainment.
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