Diageo plc is a leading global producer and distributor of premium alcoholic beverages, offering an extensive portfolio that spans spirits, beer and ready-to-drink products. The company’s core activities include the distillation, brewing, maturation and marketing of brands such as Johnnie Walker Scotch whisky, Smirnoff vodka, Guinness stout and Baileys Irish Cream. Diageo operates through multiple channels—on- and off-trade retail, e-commerce, travel retail and duty-free—supplying its products to consumers in more than 180 countries.
Formed in 1997 through the merger of Guinness plc and Grand Metropolitan plc, Diageo has roots dating back to the 18th and 19th centuries. Since its inception, the company has pursued growth through brand innovation, acquisitions and targeted expansion into emerging markets. Diageo’s supply chain spans distilleries, breweries and bottling facilities across Africa, the Americas, Asia Pacific and Europe, reinforced by partnerships with local distributors and on-the-ground teams that tailor marketing strategies to regional tastes and regulations.
Under the leadership of Chief Executive Officer Debra Crew and Chairman Javier Ferrán, Diageo emphasizes premiumization, sustainability and digital transformation. The company invests in responsible drinking initiatives, renewable energy projects and community development programs. Its global leadership team focuses on brand-building campaigns, data-driven consumer insights and strategic alliances, positioning Diageo for long-term growth in an evolving international spirits market.
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