DeNA Co., Ltd. is a Tokyo-based diversified internet company founded in 1999 by Tomoko Namba and Mikihiro Hirao. Originally launched as a mobile auction business, the company quickly expanded into mobile gaming and social media platforms. Over its history, DeNA has established itself as a pioneer in Japan’s mobile internet sector, building one of the first large-scale social gaming networks and forming strategic partnerships with leading technology and entertainment brands.
At the core of DeNA’s operations is its mobile and online game development segment. The company’s flagship platform, Mobage, hosts a wide array of titles ranging from casual puzzle games to role-playing and strategy genres, catering to both domestic and international audiences. DeNA frequently collaborates with global publishers and renowned IP holders to co-produce content, leveraging its expertise in user engagement and live operations to sustain long-term player communities.
Beyond gaming, DeNA has diversified into e-commerce, automotive services and healthcare. In the retail space, DeNA runs online marketplaces and auction sites that facilitate consumer‐to‐consumer and business‐to‐consumer transactions. Its automotive division manages an auto listing service that connects buyers and sellers of new and used vehicles, while its healthcare initiatives focus on preventive care, nursing support and wellness apps designed to improve the quality of life for aging populations.
DeNA serves customers primarily in Japan, but it maintains a growing international presence through subsidiaries and joint ventures in North America, Europe and Asia. The company’s leadership team, headed by President and CEO Isao Moriyasu, emphasizes innovation, data analytics and cross-industry collaboration. By investing in emerging technologies such as artificial intelligence and blockchain, DeNA aims to broaden its service offerings and strengthen its position as a multifunctional internet services provider.
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