Deliveroo plc operates a technology-enabled food delivery platform that connects consumers with a wide array of local restaurants and retailers. Through its mobile app and website, the company facilitates on-demand delivery of prepared meals and grocery items, leveraging a network of self-employed riders to fulfill orders. Deliveroo’s platform is designed to provide customers with real-time tracking, flexible delivery time windows and a broad selection of cuisines, ranging from global chains to independent eateries.
In addition to its core marketplace services, Deliveroo has developed complementary offerings to enhance merchant and consumer engagement. These include “Deliveroo Editions,” a network of delivery-only kitchens that enable restaurants to expand their reach without incurring the costs of physical storefronts. The company also offers a subscription-based loyalty program, Deliveroo Plus, which provides members with free delivery and exclusive promotions, aimed at driving repeat business and higher order frequency.
Founded in London in 2013 by Will Shu and Greg Orlowski, Deliveroo has grown to serve customers across Europe, the Middle East, Asia and Australia. Its operations span major metropolitan areas in the United Kingdom, Ireland, France, the Netherlands, Belgium, Italy, Spain, Germany, Singapore, Hong Kong, the United Arab Emirates and Australia, among other markets. The company partners with thousands of restaurants and retail outlets, ranging from local independents to national and international chains, reflecting its focus on both variety and convenience.
Deliveroo’s leadership team is led by CEO and co-founder Will Shu, who drew on his experience as an investment banker to pioneer a streamlined delivery service tailored to urban consumers. Under his direction, the company expanded its product portfolio, invested in logistics technology and pursued strategic partnerships to strengthen its market position. Deliveroo went public on the London Stock Exchange in 2021 and its ordinary shares now trade on the OTC Markets under the symbol DROOF, reflecting its status as a global innovator in the online food delivery industry.
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