Campari Group is a leading global beverage company specializing in the production, marketing and distribution of spirits, wines and soft drinks. Founded in Milan in 1860 by Gaspare Campari, the company has grown from its Italian roots into one of the world’s most prominent premium drinks businesses. Best known for its signature aperitif Campari, the group’s portfolio has expanded through organic growth and strategic acquisitions to include a broad range of iconic international brands.
The company’s product offerings span multiple categories, including aperitifs and liqueurs (Campari, Aperol, Grand Marnier), vodkas (SKYY Vodka), whiskies (Wild Turkey, GlenGrant), rums (Appleton Estate) and ready-to-drink (RTD) beverages. In addition, Campari Group markets a selection of wines and non-alcoholic mixers. Its focus on premiumization and brand building has driven innovation in packaging and flavor extensions while preserving the heritage and craftsmanship of its marquee labels.
Campari Group operates across more than 190 countries, with a particularly strong presence in Europe, the Americas and Asia-Pacific. The company maintains production facilities in Italy, the United States, Brazil, Scotland and other strategic locations to support local and regional demand. A global sales and distribution network, supplemented by joint ventures and partnerships, enables the group to reach a diverse customer base ranging from on-premise establishments to off-premise retailers and e-commerce platforms.
Under the leadership of CEO Bob Kunze-Concewitz, who assumed the role in 2007, Campari Group has pursued a strategy of international expansion and sustainability. The management team places emphasis on responsible sourcing, environmental stewardship and community engagement. By combining a rich heritage with ongoing innovation, Campari Group continues to strengthen its market position and deliver a portfolio of premium beverage experiences worldwide.
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