Campari Group is an Italian-based global beverage company specializing in the production, marketing and distribution of premium spirits and wines. Founded in Milan in 1860 by Gaspare Campari, the company has built a diversified portfolio of iconic brands that span various categories, including aperitifs, liqueurs, vodka, whiskey, rum, gin and ready-to-drink (RTD) cocktails.
The company’s flagship product, Campari, is a bright red, bittersweet aperitif known for its distinctive taste and versatility in classic cocktails such as the Negroni and Americano. Other leading brands include Aperol, Cinzano vermouths, SKYY vodka, Wild Turkey bourbon, Grand Marnier cognac liqueur, Espolòn tequila and American Honey bourbon whiskey. In recent years, Campari Group has also expanded its RTD offerings with ready-to-serve spritzes and canned cocktails to capture evolving consumer preferences.
Campari Group operates in over 190 countries, with key markets in Europe, the Americas and Asia-Pacific. The company manages a network of production sites, distribution hubs and commercial offices across five continents, leveraging a strong sales force and partnerships with distributors to support local marketing and brand-building activities. Its focus on consumer insights, innovation and experiential marketing helps drive growth in both mature and emerging markets.
Headquartered in Sesto San Giovanni near Milan, Campari Group is managed by a leadership team led by Chief Executive Officer Bob Kunze-Concewitz, who has overseen the company’s global expansion since 2007. Under his direction, the group has pursued a strategy of brand premiumization, targeted acquisitions and investment in digital platforms to strengthen its position among the world’s leading spirits and wine companies.
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