goeasy (EHMEF) Stock Price, News & Analysis

Company Overview

goeasy Ltd. is a Canadian alternative financial services provider that specializes in serving non-prime and near-prime consumers. Through its two primary operating divisions—easyhome and easyfinancial—the company offers lease-to-own solutions for household furnishings and electronic goods, as well as unsecured, fixed-term installment loans and lines of credit. These services are designed to provide accessible credit options to individuals who may not qualify for traditional banking products.

The easyhome division operates a network of retail locations across Canada, where customers can lease furniture, appliances and electronics with the option to own products outright at the end of the term. Meanwhile, easyfinancial provides personal loans and credit lines through a combination of online applications and branch-based advisors. By leveraging a proprietary credit-scoring model, goeasy aims to underwrite borrowers more flexibly than conventional lenders.

Founded in the early 1990s under the easyhome brand, goeasy adopted its current corporate name in the late 2000s to reflect the expansion into consumer lending. Headquartered in Mississauga, Ontario, the company has grown its footprint to include hundreds of locations nationwide, supported by an online lending platform that enables digital applications and servicing. Its growth trajectory reflects the rising demand in Canada for alternative financing solutions outside the prime credit market.

Under the leadership of founder and Chief Executive Officer Andrew Graham, goeasy has focused on blending in-store customer service with digital technology to streamline the borrowing experience. The company’s senior management team includes professionals with backgrounds in finance, retail operations and risk management, positioning goeasy to navigate regulatory requirements while meeting the needs of its target demographic.

Key Stats

• Today's Range: $22.84 to $23.48
• 50-Day Range: $20.37 to $84.44
• 52-Week Range: $20.30 to $156.15
• Volume: 26,314 shs
• Average Volume: 22,090 shs
• Market Capitalization: N/A
• P/E Ratio: 18.86
• Dividend Yield: 1.09%
• Price Target: N/A
• Consensus Rating: Hold

goeasy Stock Analysis - MarketRank™

goeasy scored higher than 14% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Hold

Consensus Rating

goeasy has received a consensus rating of Hold. The company's average rating score is 2.17, and is based on no strong buy ratings, 2 buy ratings, 3 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

goeasy has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of goeasy is 18.86, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.39.

Price to Earnings Ratio vs. Sector

The P/E ratio of goeasy is 18.86, which means that it is trading at a more expensive P/E ratio than the Financial Services sector average P/E ratio of about 15.92.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

goeasy has a short interest ratio ("days to cover") of 90.91, which indicates bearish sentiment.

Change versus previous month

Short interest in goeasy has recently increased by 11.10%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

goeasy pays a meaningful dividend of 1.96%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

goeasy does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of goeasy is 20.48%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.05

News Sentiment

goeasy has a news sentiment score of 0.05. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.89 average news sentiment score of Financial Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for goeasy this week, compared to 1 article on an average week.

Company Ownership

• Score: 0.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, goeasy insiders have not sold or bought any company stock.

Percentage Held by Institutions

23.71% of the stock of goeasy is held by institutions.

Company Calendar

• Today: 5/19/2026
• Next Earnings (Estimated): 8/06/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Financial Services
• Industry: Credit Services
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:EHMEF
• CIK: N/A
• Web: www.goeasy.com
• Phone: (844) 446-3279
• Fax: N/A
• Employees: 2,500
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 18.86
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A