Fielmann Group is a European eyewear retailer headquartered in Hamburg, Germany. Established in 1972 by Günther Fielmann, the company has grown to become one of the continent’s largest integrated optical providers. Fielmann’s core operations encompass the design, manufacture and retail of prescription frames, sunglasses, contact lenses and hearing aids. The group operates a network of over 800 retail stores across more than ten European countries, serving a broad customer base with a focus on quality and value.
Fielmann’s business model combines a vertically integrated supply chain with a retail‐led distribution network. In‐house laboratories produce lenses and components, while design teams and external suppliers contribute to a wide‐ranging portfolio of eyewear collections. Retail outlets provide on-site eye examinations, fittings and after-sales service, supported by digital tools and an e-commerce platform. This integration enables Fielmann to offer competitive pricing and standardized service processes such as complementary eye tests and second pairs at reduced rates.
The company pioneered transparent pricing and service regulations within the optical industry in Germany during the early 1980s, catalyzing sector reforms. Fielmann went public in 1994 on the Frankfurt Stock Exchange, financing its expansion into new markets. In recent years it has extended its reach beyond Germany to Austria, Switzerland, Italy, Spain, the Netherlands, Poland and selected Nordic countries, among others.
Leadership of the business has remained closely connected to the Fielmann family. Marc Fielmann, who succeeded his father as Chief Executive Officer, continues to steer the company’s strategy toward digitalization, sustainability and selective international growth. With its integrated operational model and service-oriented approach, Fielmann Group positions itself as a key player in the European optical retail sector.
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