Grupo Bimbo, S.A.B. de C.V. is a Mexico City–based multinational baking company founded in 1945 by Lorenzo Servitje, Roberto Servitje, and their partners. Initially established to produce fresh white bread for the Mexican market, the company rapidly expanded its offerings and geographic footprint. Over the decades, Grupo Bimbo has grown through organic development and targeted acquisitions to become one of the world’s largest baking companies, serving millions of customers daily.
The company’s core business activities encompass the production, marketing and distribution of a wide range of bakery products, including sliced and artisan breads, buns, rolls, tortillas, cakes, cookies and snack cakes. Bimbo’s portfolio boasts well-known consumer brands such as Bimbo, Marinela, Tía Rosa, Oroweat, Arnold, Sara Lee (North America bakery operations) and Barcel, among others. Beyond retail staples, the company supplies the foodservice and hospitality industries with par-baked and frozen products tailored to professional bakers and restaurants.
With operations in more than 30 countries across the Americas, Europe, Asia and Africa, Grupo Bimbo leverages an extensive network of over 200 bakeries, more than 150,000 direct‐route distribution vehicles and thousands of third-party logistics partners. This infrastructure enables the company to serve both mature and emerging markets, tailoring product mixes to local tastes and dietary preferences. Regional R&D centers and innovation hubs collaborate with local teams to adapt baking processes, introduce new flavors and develop packaging solutions designed to extend shelf life.
Leadership of the company has remained closely tied to the founding family. Daniel Servitje Montull, grandson of co‐founder Lorenzo Servitje, has served as Chairman and Chief Executive Officer since 1998, guiding a global strategy that emphasizes operational efficiency, sustainability and digital transformation. Under his tenure, Grupo Bimbo has committed to reducing its carbon footprint, adopting renewable energy sources and investing in eco-friendly packaging. The company’s governance structure features an independent board of directors and specialized committees overseeing risk management, corporate responsibility and innovation initiatives.
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