GREE, Inc. is a Tokyo-based technology company best known for developing and publishing mobile games and social networking services. Founded in 2004 by Yoshikazu Tanaka, the company initially launched an online social platform before pivoting its focus to smartphone applications and game content. Over time, GREE has built a reputation for creating engaging free-to-play mobile games that incorporate community and social features, positioning itself as both a platform provider and a creative studio.
The company’s core offerings include a proprietary mobile gaming platform—often referred to simply as the GREE Platform—which enables developers to integrate social connectivity, in-game purchases, and analytics into their titles. In addition to internal game development, GREE operates a publishing arm that partners with smaller studios to bring a diverse portfolio of games to market. Beyond gaming, the firm also offers marketing services, advertising solutions and cloud-based tools designed to support third-party developers.
GREE maintains a global footprint with operations spanning Japan, North America and parts of Asia and Europe. In 2012, the company strengthened its international presence by acquiring U.S. mobile game developer Funzio, and it continues to operate a subsidiary, GREE International, in Silicon Valley. Under the leadership of founder and CEO Yoshikazu Tanaka, GREE has expanded into emerging areas such as virtual reality through its GREE VR Studio division, while also pursuing strategic investments and partnerships within the broader entertainment and tech industries.
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