ITV plc is a leading British media and entertainment company primarily engaged in commercial television broadcasting. The company operates a portfolio of channels, including the flagship ITV1, as well as digital channels such as ITV2, ITV3, ITV4, and CITV. ITV generates revenue principally through advertising sales and sponsorship, offering brands access to a broad UK audience across its linear television services and live events coverage. In addition to traditional broadcasting, ITV operates on-demand streaming platforms, providing viewers with catch-up services and exclusive digital content.
Beyond broadcasting, ITV has a significant presence in content production through its wholly owned subsidiary, ITV Studios. This division develops, produces, and distributes a wide range of television programming, from drama and entertainment to factual and reality formats. ITV Studios serves both the UK domestic market and international partners, supplying commissioned content to global broadcasters and streaming platforms. This production arm bolsters ITV’s content pipeline and enhances its ability to monetize formats through sales, licensing, and co-production deals.
Founded in 1955 under the Independent Television Authority, ITV plc in its current form was established in 2004 following the merger of Granada plc and Carlton Communications. Headquartered in London, the company has evolved to address changing viewer habits, investing in digital technology and data-driven advertising solutions. ITV’s streaming service, ITVX, exemplifies its strategy to integrate linear and digital experiences, offering live TV feeds alongside on-demand programming.
Under the leadership of Chief Executive Officer Carolyn McCall, ITV has pursued a transformation agenda focused on content investment, platform innovation, and operational efficiency. The company continues to adapt to the dynamic media landscape, leveraging its brand heritage and production expertise to expand reach domestically and internationally while exploring new revenue streams in digital advertising and streaming subscriptions.
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