JS Global Lifestyle Company Limited is a consumer-products company focused on household appliances and lifestyle products. Its portfolio has included Shark and Ninja, which are known for vacuum cleaners, floor-care systems, kitchen appliances, food-preparation products and other home appliances, as well as Joyoung, a Chinese brand specializing in small kitchen appliances such as soybean-milk makers, blenders, rice cookers and air fryers.
The company was established in 2017 and built its business through the combination and development of established appliance brands. JS Global historically operated through businesses serving both developed and emerging consumer markets, with activities spanning North America, Europe, Greater China and other international markets. Its products have generally been sold through retailers, e-commerce platforms and direct-to-consumer channels.
In 2023, SharkNinja was separated from JS Global and became a separately listed company in the United States, while JS Global continued to be associated with the Joyoung business and its broader consumer-products operations. Wang Xugang, who founded JS Global, has served as a key senior leader and chairman of the company. The company’s strategy has emphasized product innovation, brand development and international distribution in the global small-appliance market.
AI Generated. May Contain Errors.
