Juventus Football Club S.p.A. is an Italy-based professional sports organization best known for its football team competing in Serie A and UEFA club competitions. The company operates as a sports and entertainment business, leveraging its brand to generate revenue through ticket sales, matchday hospitality, broadcasting rights, sponsorships and licensing agreements. Juventus also manages its own stadium in Turin, providing venue operations and fan experiences.
In addition to its top-tier men’s team, Juventus maintains a youth academy and women’s squad, reinforcing its commitment to talent development and gender equality in sport. The club oversees training facilities, scouting networks and coaching programs, aiming to cultivate future generations of players. It also invests in digital platforms and e-sports initiatives to engage a global fan base and diversify its media offerings.
Commercial activities at Juventus include merchandising, brand partnerships and international tours. The club has established long-term agreements with major apparel and automotive sponsors, allowing it to market branded merchandise across Europe, Asia and the Americas. Juventus’s licensing arm oversees the distribution of official jerseys, apparel, collectibles and digital content, while strategic partnerships help expand the club’s presence in emerging markets.
Founded in Turin in 1897, Juventus has grown into one of the world’s most storied football institutions, securing numerous domestic and European titles. The club is majority-owned by Exor N.V., the holding company of the Agnelli family, which provides strategic direction through a board of directors based in Turin. Juventus continues to pursue growth through on-field success, commercial innovation and expanded global outreach.
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