Latitude 360 (OTCMKTS:LATX) operates as a multi-dimensional entertainment and dining platform, integrating a range of attractions under one roof. Its flagship venues combine upscale scratch kitchens and full-service bars with immersive activities such as virtual reality gaming, multi-screen theaters, interactive arcades, bowling lanes, laser tag arenas and themed event spaces. By blending casual and upscale elements, the company seeks to appeal to families, young professionals and corporate groups looking for all-in-one outing destinations.
Each Latitude 360 location is designed to offer a curated dining experience alongside a proprietary suite of entertainment modules. The culinary program features chef-driven menus with seasonal ingredients, craft cocktails and specialty brews, while on-site production teams manage live entertainment, themed nights and private bookings. In addition to walk-in guests, the company markets birthday packages, team-building events and social gatherings, positioning its venues as versatile spaces for both leisure and corporate use.
Founded in 2011 and headquartered in Dallas, Texas, Latitude 360 made its debut in Houston before expanding to key metropolitan areas across the United States. At its peak, the company operated venues in cities including Cincinnati, Orlando and Phoenix. Throughout its growth phases, Latitude 360 has pursued a strategy of identifying urban and suburban markets with strong demand for experiential hospitality, adapting its footprint to demographic trends and local consumer tastes.
Leadership at Latitude 360 is focused on leveraging emerging technologies and evolving food and beverage trends to enhance guest engagement. The executive team, anchored by a CEO with deep experience in the entertainment and hospitality sectors, continues to explore partnerships, licensing opportunities and digital initiatives aimed at driving repeat visitation. Looking ahead, the company’s roadmap prioritizes scalable design, operational efficiency and the continual refreshment of its service offerings to meet shifting consumer expectations.
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