Li Ning Company Limited is a China-based sportswear and athletic footwear manufacturer founded in 1990 by the former Olympic gymnast Li Ning. The company develops, designs, manufactures and distributes a wide range of sporting goods, including performance footwear, apparel and accessories for men, women and children. Since its initial public offering on the Hong Kong Stock Exchange in 2004 and subsequent over-the-counter listing in the United States, Li Ning has built a vertically integrated supply chain that supports rapid product innovation and efficient production.
The product portfolio spans multiple athletic disciplines such as basketball, running, badminton and fitness, as well as a growing lifestyle segment. Signature lines incorporate proprietary materials and technologies, while collaborations with global athletes and cultural influencers help elevate the brand’s appeal beyond traditional sport. In addition to its core Li Ning label, the company has introduced sub-brands targeting streetwear enthusiasts and high-performance athletes.
Headquartered in Beijing, Li Ning maintains a nationwide retail footprint of directly operated stores and franchised outlets, complemented by an omnichannel e-commerce platform that serves customers across Mainland China, Hong Kong and Macau. The brand has also begun to expand its international presence with selective wholesale partnerships and flagship stores in key markets such as Southeast Asia and Europe. To support these efforts, Li Ning invests in digital marketing, supply chain optimization and customer analytics.
Under the leadership of founder and Chairman Li Ning, the company’s executive management team emphasizes brand elevation, product quality and sustainable growth. The board includes seasoned professionals with backgrounds in retail, design and finance, while the research and development center in Shanghai focuses on new materials and eco-friendly manufacturing processes. By blending sports heritage with fashion sensibility, Li Ning aims to strengthen its position in the competitive global sportswear industry.
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