L’Oréal (OTCMKTS:LRLCY) is a global leader in the beauty and cosmetics industry, headquartered in Clichy, France. Founded in 1909 by chemist Eugène Schueller, the company has grown from a small hair‐dye business into one of the world’s largest personal care firms. Its extensive portfolio spans hair care, skin care, make‐up, and fragrances, serving both mass‐market and premium segments.
The company’s operations are organized into four core divisions: Consumer Products, L’Oréal Luxe, Professional Products, and Active Cosmetics. Key brands include L’Oréal Paris, Garnier, Lancôme, Kiehl’s, and La Roche‐Posay. L’Oréal maintains a strong focus on research and innovation, operating multiple research centers worldwide to drive product development in areas such as dermatology, anti‐aging, and sustainable formulations.
L’Oréal markets its products in more than 150 countries through a variety of channels, including department stores, pharmacies, salons, pharmacies, e‐commerce platforms, and travel‐retail outlets. The company has a broad regional footprint across Europe, North America, Asia‐Pacific, Latin America and the Middle East, adapting its product offerings to local consumer preferences and regulatory landscapes.
Under the leadership of CEO Nicolas Hieronimus, L’Oréal emphasizes digital transformation, sustainability and inclusivity. The company’s “L’Oréal for the Future” program focuses on reducing environmental impact, while initiatives in diversity and inclusion seek to foster a more equitable workplace. With a rich heritage and a commitment to innovation, L’Oréal continues to shape trends in beauty and personal care worldwide.
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