Luvu Brands (LUVU) Stock Price, News & Analysis

Company Overview

LUVU Brands Inc. is a franchisor and operator of specialty beauty and wellness centers, offering a broad range of spa, salon and medical spa services under multiple brand banners. The company’s core business revolves around licensing its concepts to independent franchise partners, while retaining responsibility for brand standards, training programs and ongoing operational support. Through its network of franchised and company-operated locations, LUVU Brands delivers services that include nail care, massage therapy, facial treatments, laser hair removal and non-invasive aesthetic procedures.

The company generates revenue primarily from initial franchise fees, royalty payments and marketing fund contributions from its franchise base. In addition to service revenues, LUVU Brands markets proprietary skincare and wellness product lines through its salons and online channels. To enhance the customer experience, the company invests in digital platforms for online booking, loyalty programs and virtual consultations, aiming to integrate technology with in-store service delivery.

Founded in 2019 through the consolidation of several regional spa and salon concepts, LUVU Brands is headquartered in Miami, Florida, and supports a portfolio of more than 150 locations across North America and Europe. Since inception, LUVU has pursued a combination of organic growth and strategic acquisitions to accelerate market penetration. The company’s expansion efforts have extended into Canada and select markets in Western Europe, with plans to explore opportunities in the Asia-Pacific region over the coming years.

LUVU Brands is led by a management team whose members bring experience in franchising, hospitality and retail operations. The leadership team emphasizes standardized training, quality control and marketing support to drive franchisee success. Looking ahead, the company intends to broaden its service offerings, deepen its digital engagements and support new market entrants, with a focus on sustaining brand consistency and enhancing profitability across its franchise network.

Key Stats

• Today's Range: $0.05 to $0.05
• 50-Day Range: $0.04 to $0.05
• 52-Week Range: $0.03 to $0.08
• Volume: 15,000 shs
• Average Volume: 16,560 shs
• Market Capitalization: $4.05 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Luvu Brands Stock Analysis - MarketRank™

Luvu Brands scored higher than 4% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Luvu Brands.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Luvu Brands has a P/B Ratio of 1.32. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.01% of the float of Luvu Brands has been sold short.

Short Interest Ratio / Days to Cover

Luvu Brands has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Luvu Brands has recently increased by 32.00%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Luvu Brands does not currently pay a dividend.

Dividend Growth

Luvu Brands does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.01% of the float of Luvu Brands has been sold short.

Short Interest Ratio / Days to Cover

Luvu Brands has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Luvu Brands has recently increased by 32.00%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Luvu Brands this week, compared to 0 articles on an average week.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Luvu Brands insiders have not sold or bought any company stock.

Percentage Held by Insiders

45.90% of the stock of Luvu Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

LUVU Stock Analysis - Frequently Asked Questions

How have LUVU shares performed this year?

Luvu Brands' stock was trading at $0.0451 at the beginning of 2025. Since then, LUVU stock has increased by 16.9% and is now trading at $0.0527.

How do I buy shares of Luvu Brands?

Shares of LUVU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Luvu Brands own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Luvu Brands investors own include NVIDIA (NVDA), Benchmark Electronics (BHE), Brady (BRC), CASI Pharmaceuticals (CASI), Encore Wire (WIRE), Walmart (WMT) and Adaptimmune Therapeutics (ADAP).

Company Calendar

• Today: 7/11/2025
• Next Earnings (Estimated): 9/29/2025
• Fiscal Year End: 6/30/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Consumer Goods
• Current Symbol: OTCMKTS:LUVU
• CIK: 1374567
• Web: www.luvubrands.com
• Phone: (770) 246-6400
• Fax: N/A
• Employees: 200
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$400 thousand
• Net Margins: -1.28%
• Pretax Margin: -0.74%
• Return on Equity: -11.34%
• Return on Assets: -3.43%

Debt

• Debt-to-Equity Ratio: 0.24
• Current Ratio: 1.26
• Quick Ratio: 0.55

Sales & Book Value

• Annual Sales: $24.57 million
• Price / Sales: 0.16
• Cash Flow: $0.00 per share
• Price / Cash Flow: 10.56
• Book Value: $0.04 per share
• Price / Book: 1.32

Miscellaneous

• Outstanding Shares: 76,830,000
• Free Float: 41,567,000
• Market Cap: $4.05 million
• Optionable: Not Optionable
• Beta: 1.28